Et Voilˆ: Fine dining hits home in S‹o Paulo

Voilà offers luxury hand-made dishes that are free from preservatives and give customers the opportunity to experience pre-prepared gourmet food in the comfort of their own home. The entire range is frozen and can be cooked in either a microwave or a conventional oven.

The products are available in 10 branches of premium supermarket St Marche as well as selected wine specialists.

Wrapped in brown paper and string with labels printed in a bold, hand-written style of typeface, the packaging reinforces the brand’s emphasis on authenticity. Find out more by reading our Scrawl Script design direction.

This a great example of a brand harnessing consumer demand for an easy way to experience fine dining at home, as noted in our Homedulgence macrotrend.