The Future Laboratory

Price Tweet: Uniqlo customers try their luck

08.09.2010 London : Uniqlo : Twitter

London – UK consumers now have an opportunity to control the price of clothes from Japanese retailer Uniqlo.

The Lucky Counter initiative urges consumers to Tweet about Uniqlo’s best-selling items, including a super soft merino cashmere, Japanese denim and an ultra light parka. The more Tweets the more prices will be reduced online. The final prices will be announced on September 9 when the fashion brand’s new website goes live.

LS:N Global has previously reported in an Innovate feature how, despite the recession, Uniqlo has continued to grow, thanks largely to its marketing innovations.

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