LS:N Global

Micro Trends

The New Letter

Publishers are rethinking newsletters to keep younger audiences engaged.

Newsletters : Email : Opt-in Culture

Daily Signals

Mantle marketing

London – The Tate Modern has paid homage to artist Georgia O’Keeffe by collaborating with one of today’s biggest feminist icons.

Tate Modern : Exhibition : Marketing

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.

Attention Economy : Workplace : Advertising

Viewpoints

Matt Rhodes : Social ubiquity

FreshNetworks strategy director of social business agency Matt Rhodes talks social ubiquity.

Social Media : Matt Rhodes : FreshNetworks

Daily Signals

The Trend: Anti-ostentation Attitudes

The pandemic has put the luxury industry’s marketing practices under the microscope.

Luxury : Communications : Media

Design Directions

Digital Dialogues

A new visual language is helping to demystify algorithms and AI-driven systems by communicating them as visible and tangible entities. As a result,...

Branding : Packaging : Design Direction

Daily Signals

Sun beam: QR codes cast a shadow to boost sales

Interactive : Shadow : Lunchtime

Daily Signals

Ones and zeros: V&A presents showcase of digital design

London : Digital : Decode: Digital Design Sensations

Daily Signals

Ride or die

Paris – Kenzo’s short film Sun to Sun is like a Harajuku Quadrophenia, with its modern adaptation of Japanese folk tale Momotarō.

Kenzo : Sun To Sun : Folklore

Micro Trends

Vanity Redefined

In a society that celebrates being humble, modest and self-effacing, media companies are rebranding self-pride as a force for good.

Media : Technology : Marketing

Viewpoints

What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.

Marketing : Technology : Workplace

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.

Wieden + Kennedy Portland : Advertising : Marketing

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.

Empathy : Artificial Emotional Intelligence : Mood Manipulation

Design Directions

Workplays

No longer playing it safe, designers are beginning to challenge the typically sober and serious visual language used in the workplace and employm...

Employment : Branding : The Studio

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...

Advertising : Marketing : Branding

Big Ideas

US teens send 8% more texts than last year

Internet : Text : Status

Daily Signals

Stat: Consumers want positive marketing amid Covid-19

Kantar has revealed some key insights about brand responsibility during the global pandemic.

Society : Security : Brand Communications

Big Ideas

Mobiles bridge a retail gap for US consumers

Sales : Mobile : Devices

Big Ideas

Sweden and Norway lead mobile penetration in Scandinavia

Stockholm – Consumers are adopting m-commerce at a rapid rate in Scandinavia, according to research by IE Market Research Corporation.

Sweden : Norway : IE Market Research Corporation

Daily Signals

Preview: Visual ASMR

Global – This week’s microtrend profiles a new type of visual fetishism emerging in creative communications.

The-Emotional Economy : Advertising : Digital

Viewpoints

Disruptive DNA

Embracing DNA is not just about enhancing retail models, but about empowering people in the process.

DNA : Travel : The Dislocated World

Markets

Polarity Paradox Retail

From 5:2 diets and splurging and saving to bingeing on box sets before embarking on a digital detox, consumers are making sense of their lives by...

Binge Culture : Diets : Dystopia

Big Ideas

You’ve got mail

London/New York – Producer Oscar Powell has revealed a set of mysterious, minimal billboards on both sides of the Atlantic.

Oscar Powell : Backlash Brands : Opt In

Viewpoints

Leyla Tahir: Tate Collective London

How to collaborate with young adults to build a fun, sustainable audience strategy.

Tate Collective : Gen Viz : Museum 2.0

Viewpoints

Anti-authenticity Marketing Webinar

The Future Laboratory co-founders Chris Sanderson and Martin Raymond examine Anti-authenticity Marketing, one of three macro trends from our Autumn...

Anti-authenticity Marketing : Advertising : Webinar

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