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Markets
Tech Market: Part 2
How are artificial intelligence, the Internet of Things and virtual reality technologies reshaping consumer lives?
Digital Culture
:
AI Learning
:
VR
Markets
Luxury Travel Consumers
What do different demographic groups want from luxury travel?
FABs
:
The Flat Age Society
:
Bleisure
Design Directions
Stockholm Design Lab : Graphic Design
Stockholm Design Lab is a multidisciplinary design studio founded by architect Thomas Eriksson and graphic designer Björn Kusoffsky. Together they,...
Branding
:
Scandanavian Airlines
:
Aircraft
Macro Trends
Bleisure
If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Business
:
Leisure
:
Work
Viewpoints
We’re living in the age of the Meme Brand
Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive creation and brands compete to stand fo...
Branding
:
Advertising
:
Gen Z
Big Ideas
The hyper-local services levelling up logistics
From ride-sharing retail to community collection points, third-party services are elevating, expediting and securing the delivery of online orders.
Retail
:
E-commerce
:
Logistics
Viewpoints
Are deep fakes the future of personalised advertising?
AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley explain...
Advertising
:
Retail
:
AI
Viewpoints
Women’s football revolution
Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.
Sport
:
Female Futures
:
Media
Viewpoints
Will biochips revolutionise finance and data-sharing?
Skin-embedded microchips will transform how we share data, gain access to spaces, travel and even protect our finances. Jowan Österlund, founder an...
Finance
:
Technology
:
Workplace
Big Ideas
A social app for increasing urban wellness
Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising environmental aggressors.
Health & Wellness
:
Technology
:
Biosay
Viewpoints
Why kombucha is more than just a functional drink
Adam Elabd, co-founder of Yesfolk Tonics, discusses repositioning kombucha as a craft beverage and the benefits of barrel ageing.
Food And Drink
:
Hospitality
:
Health And Wellness
Micro Trends
Redefining Strength
Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...
Health And Wellness
:
Branding
:
New Masculinity
Micro Trends
Digital Fabric
As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...
Fashion
:
Retail
:
Digital
Big Ideas
Cannes Lions International Festival of Creativity 2016: Part 2
Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.
Advertising
:
Creativity
:
Digital
Big Ideas
Milan Salone 2016: Top five spaces
Spatial narratives and curated environments stole the limelight from product launches at this year’s Salone Internazionale del Mobile.
Milan Salone 2016
:
Atelier Biagetti
:
Nike
Design Directions
Ulysses Tier 1 Disaster Relief Kit
Just One Eye has launched the Ulysses Tier 1 Disaster Relief Kit with an epic, scene-stealing performance.
Just One Eye
:
Ulysses Tier 1 Disaster Relief Kit
:
The Polarity Paradox
Big Ideas
World Retail Congress 2014: Overview Part 1
The eighth annual World Retail Congress in Paris focused on the technological disruption in the sector and the challenges presented by a changing c...
World Retail Congress 2014
:
Millennials
:
Mobile Payments
Viewpoints
Dan Crowe : Modern male media
PORT magazine editor Dan Crowe talks about modern male media.
Men’s Magazines
:
Dan Crowe
:
PORT Magazine
Viewpoints
Francesca Sarti : Playing with your food
Francesca Sarti, co-founder of Arabeschi di Latte talks about playing with your food.
Food Futures
:
Francesca Sarti
:
Arabeschi Di Latte
Big Ideas
Consumer Twitterati on the rise
Consumer Twitterati on the rise
Oprah
:
Twitter
:
Starbucks
Podcasts
Podcast: Dr Tasha Golden on the Impact of Art on Mental Health
In our latest Back to the F**kture podcast, author and innovator Dr Tasha Golden discusses the impact of art on mental health with The Future Labor...
Podcast
:
Back To The F**kture
:
Mental Health
Viewpoints
Is Essentialism the Future of Branding?
Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...
Civic Branding
:
Branding
:
Democratised Branding
Big Ideas
World Retail Congress 2023: Resilient Retail Futures
World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...
Technology
:
Retail
:
Sustainability
Viewpoints
Family in 2050
By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive future while...
Health
:
Wellness
:
Technology
Viewpoints
Gen Z are waking up the Energy Category
New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the Gen Z consumer.
Youth
:
Wellness
:
Drinks
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