'communications'

Tech Market: Part 2

Markets

Tech Market: Part 2

How are artificial intelligence, the Internet of Things and virtual reality technologies reshaping consumer lives?
Digital Culture : AI Learning : VR
Luxury Travel Consumers

Markets

Luxury Travel Consumers

What do different demographic groups want from luxury travel?
FABs : The Flat Age Society : Bleisure
Stockholm Design Lab : Graphic Design

Design Directions

Stockholm Design Lab : Graphic Design

Stockholm Design Lab is a multidisciplinary design studio founded by architect Thomas Eriksson and graphic designer Björn Kusoffsky. Together they,...
Branding : Scandanavian Airlines : Aircraft
Bleisure

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...
Business : Leisure : Work
We’re living in the age of the Meme Brand

Viewpoints

We’re living in the age of the Meme Brand

Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive creation and brands compete to stand fo...
Branding : Advertising : Gen Z
The hyper-local services levelling up logistics

Big Ideas

The hyper-local services levelling up logistics

From ride-sharing retail to community collection points, third-party services are elevating, expediting and securing the delivery of online orders.
Retail : E-commerce : Logistics
Are deep fakes the future of personalised advertising?

Viewpoints

Are deep fakes the future of personalised advertising?

AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates Helen Wang and Joanna Lanceley explain...
Advertising : Retail : AI
Women’s football revolution

Viewpoints

Women’s football revolution

Nicolas Bastide, from the FIFA Women’s World Cup France 2019 Local Organising Committee, on brand and audience opportunities in women’s football.
Sport : Female Futures : Media
Will biochips revolutionise finance and data-sharing?

Viewpoints

Will biochips revolutionise finance and data-sharing?

Skin-embedded microchips will transform how we share data, gain access to spaces, travel and even protect our finances. Jowan Österlund, founder an...
Finance : Technology : Workplace
A social app for increasing urban wellness

Big Ideas

A social app for increasing urban wellness

Rachael Donalds, founder of Biosay, on how technology can help to reduce stress levels by visualising environmental aggressors.
Health & Wellness : Technology : Biosay
Why kombucha is more than just a functional drink

Viewpoints

Why kombucha is more than just a functional drink

Adam Elabd, co-founder of Yesfolk Tonics, discusses repositioning kombucha as a craft beverage and the benefits of barrel ageing.
Food And Drink : Hospitality : Health And Wellness
Redefining Strength

Micro Trends

Redefining Strength

Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...
Health And Wellness : Branding : New Masculinity
Digital Fabric

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...
Fashion : Retail : Digital
Cannes Lions International Festival of Creativity 2016: Part 2

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.
Advertising : Creativity : Digital
Milan Salone 2016: Top five spaces

Big Ideas

Milan Salone 2016: Top five spaces

Spatial narratives and curated environments stole the limelight from product launches at this year’s Salone Internazionale del Mobile.
Milan Salone 2016 : Atelier Biagetti : Nike
Ulysses Tier 1 Disaster Relief Kit

Design Directions

Ulysses Tier 1 Disaster Relief Kit

Just One Eye has launched the Ulysses Tier 1 Disaster Relief Kit with an epic, scene-stealing performance.
Just One Eye : Ulysses Tier 1 Disaster Relief Kit : The Polarity Paradox
World Retail Congress 2014: Overview Part 1

Big Ideas

World Retail Congress 2014: Overview Part 1

The eighth annual World Retail Congress in Paris focused on the technological disruption in the sector and the challenges presented by a changing c...
World Retail Congress 2014 : Millennials : Mobile Payments
Dan Crowe : Modern male media

Viewpoints

Dan Crowe : Modern male media

PORT magazine editor Dan Crowe talks about modern male media. 
Men’s Magazines : Dan Crowe : PORT Magazine
Francesca Sarti : Playing with your food

Viewpoints

Francesca Sarti : Playing with your food

Francesca Sarti, co-founder of Arabeschi di Latte talks about playing with your food. 
Food Futures : Francesca Sarti : Arabeschi Di Latte
Consumer Twitterati on the rise

Big Ideas

Consumer Twitterati on the rise

Consumer Twitterati on the rise
Oprah : Twitter : Starbucks
Podcast:  Dr Tasha Golden on the Impact of Art on Mental Health

Podcasts

Podcast: Dr Tasha Golden on the Impact of Art on Mental Health

In our latest Back to the F**kture podcast, author and innovator Dr Tasha Golden discusses the impact of art on mental health with The Future Labor...
Podcast : Back To The F**kture : Mental Health
Is Essentialism the Future of Branding?

Viewpoints

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...
Civic Branding : Branding : Democratised Branding
World Retail Congress 2023: Resilient Retail Futures

Big Ideas

World Retail Congress 2023: Resilient Retail Futures

World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global cr...
Technology : Retail : Sustainability
Family in 2050

Viewpoints

Family in 2050

By 2050, artificial wombs could be the preferred method of reproduction. Speculative artist Lisa Mandemaker discusses this progressive future while...
Health : Wellness : Technology
Gen Z are waking up the Energy Category

Viewpoints

Gen Z are waking up the Energy Category

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the Gen Z consumer.
Youth : Wellness : Drinks
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