LS:N Global

Communities

Self-Quants

Inspired by how useful data can be in measuring, monitoring and reducing the amount of energy we use and how much money we spend, a few digital pio...

Futures 100

Futures 100 Innovators: July

The seventh instalment of our Futures 100 Innovators spotlights the people making wellness accessible to everyone, creating a more inclusive tech s...

Futures 100 Innovators : F100 : Health And Wellness

Markets

Accessible Retail Market

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse shoppers.

Retail : Inclusivity : Implicit Inclusivity

Design Directions

Lost & Found Hotel Room

You’re booked on your summer city break. You are ready to immerse yourself in the local culture. You have bought the Wallpaper* city guide and read...

Hotel : Six Degrees Architects : Lost And Found

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...

Luxury : Travel : Hospitality

Futures 100

Futures 100 Innovators: February

In our second instalment of Futures 100 Innovators, we spotlight the people democratising Web3, giving voices to disabled youth and augmenting luxury.

Futures 100 Innovators : Beauty : Food

Design Directions

Milan 2014: Part 1

Texture and surface design were explored through material manipulation at this year’s Salone Internazionale del Mobile

Milan : Milan Salone : Salone Internazionale Del Mobile

Behaviours

State of Retail: Australia

From the burgeoning billion-dollar activewear sector to the rise of retail media, the opportunities for growth in Australia’s retail market are pre...

Retail : Australia : Fashion

Big Ideas

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance,...

Technology : Marketing : Media

Big Ideas

Womenswear spring/summer 2013 commercial trends overview

Worldwide – A return to 90s grunge, mixed media print executions and a new soft femininity were the key trends identified by fashion-buying directo...

Print : Matches : Geometry

Markets

Wellbeing Wear

Fashion has evolved beyond style and function to become a vital tool for boosting mental and physical wellbeing, providing both psychological comfo...

Fashion : Health : Design

Viewpoints

Five global experts share what’s next for luxury

After a tumultuous start to the decade, we explore how the luxury sector is evolving across customer engagement, products and conscious mindsets.

Luxury : Sustainability : Travel & Hospitality

Design Directions

Sadie and Joe Williams: Animators

This brother and sister duo combine stop-motion, 3D modeling and kitsch sketches to create playful worlds in which brands can tell the story of the...

London : Graphic Design : Topshop

Communities

The Turtleneck Club

There was a time when turtleneck jumpers meant 1970s kitsch and Roger Moore as James Bond. Not any more. As more men embrace a classic sense of sty...

The Turtleneck Club : Ron Zacapa 23 Rum : Herradura

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...

Extreme Lifestyles : 5:2 Living : Pop Culture

Design Directions

Survivability

By Franklin Till

Salvaged : Nomadic : Recycle

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...

BMW Mercedes : Migration : Microblogging

Macro Trends

Hyperphysical Stores

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...

Retail : Bricks-and-mortar : Stores

Macro Trends

Recuperative Living

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness...

Beauty : Health : Wellness

Big Ideas

Milan preview

As the design world – and the world at large – breathes a collective sigh of relief that that Great Depression didn’t quite materialise, LS:N Globa...

Salone Internazionale Del Mobile : DesignMarketo : Pared-back

Big Ideas

Travel in 2030: Slow Honeymoons

In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments with their h...

Travel : Sustainability : Carbon Neutral

Trend Tracker

The Just Nots

Meet the Just Nots, first identified by LS:N Global in 2011. They pay their taxes, work hard and do all the right things. But from Leicester to...

Squeezed Middle : Low Income : Middle Income

Markets

Pedal power market

In October 2013 actor Ashton Kutcher headed into a meeting wearing a t-shirt that read ‘Bike is the new car’. By broadcasting that belief the Hol...

Ashton Kutcher : Bicycles : US PIRG Education Fund

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Macro Trends

Adaptive Appetites

As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are adapting rapidly – embracing frugality, in...

Food : Drink : Society

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