LS:N Global

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...

Retail : Sustainability : Luxury

Big Ideas

Sustainability and Tomorrow’s Customer

Imagine a world where better choices feel normal. Drawn from over 20 voices across sustainability – from architecture and retail to fashion and bra...

Sustainability

Big Ideas

NRF 2025 Retail’s Big Show Europe: Unified Commerce and Community Nuclears

From AI-powered stores to hyperlocal partnerships, NRF 2025 Retail’s Big Show Europe revealed how data, culture and community are converging to def...

Retail : Technology : Fashion

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...

Global Events : Sport : Community

Daily Signals

Thai perfume brand Journal turns fragrance samples into NFC collectables

Fragrance brand Journal is rewriting the rules of scent sampling with a wearable fragrance tester that doubles as a social connector.

Beauty : Fragrance : Technology

Daily Signals

Meta eyes smart glasses market with reported EssilorLuxottica stake

Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...

Technology : Fashion : Smart Glasses

Micro Trends

Future Five 2026: Cost of Living Crisis

We consider how, as the cost of living crisis blends into the age of enshittification, digitally empowered consumers are taking more agency over th...

Finance : Cost Of Living Crisis : Society

Daily Signals

Gen Z in China are using AI to transform themselves into collectable merchandise

Gen Z in China are using AI art tools and 3D printing to transform themselves into ‘guzi’ – personalised collectable merchandise.

China : Kidults : Kidult Craze

Daily Signals

Mars backs gene-edited cocoa for climate-resilient chocolate

Confectionery brand Mars is teaming up with biotech firm Pairwise to accelerate the creation of climate-resilient cocoa using CRISPR-based gene edi...

Mars : Chocolate : Cacao

Daily Signals

IKEA creates open-air library along the Seine in Paris

IKEA has unveiled the Billyothèque, a pop-up outdoor library transforming a stretch of Paris’s Seine riverbank into a space for slow, serendipitous...

Ikea : Reading Room : Reading Experience

Daily Signals

NRF 2025 Retail’s Big Show Europe: Community-centric strategies

Day two of NRF 2025 Retail’s Big Show Europe continued the conference’s Retail Together theme, with business leaders spotlighting how community eng...

Retail : Community : Streetwear

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday : Mobility : Fashion

Daily Signals

Sporty & Rich re-imagines wellness hospitality with first residency

Fashion : Travel & Hospitality : Luxury

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.

Health : Wellness : Marketing

Daily Signals

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...

Statistic : Stat : Beauty

Daily Signals

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...

Sustainability : Design : Advertising

Daily Signals

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.

Gaming : Advertising : Food & Drink

Daily Signals

Byredo bottles up Brazilian culture with new Alto Astral scent

Fragrance house Byredo is tapping into the emotional power of place with its latest scent, Alto Astral.

Beauty : Fragrance : Culture

Daily Signals

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.

Advertising : Fragrance : Retail

Daily Signals

EcoBeautyScore unveils science-backed beauty scoring system

EcoBeautyScore, the first science-based environmental scoring system for cosmetics and personal care, has officially launched with support from ove...

Beauty : Accredited Beauty : Beauty Scoring System

Daily Signals

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...

Technology : Sustainability : Circularity

Daily Signals

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.

Retail : Gen Alpha : Statistic

Daily Signals

Tesco taps into 1990s nostalgia with Clubcard-themed nightclub

Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.

Tesco : Tesco Clubcard : Tesco Nightclub

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...

Technology : Retail : Agentic AI

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...

Technology : Legacy : Longevity

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