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Macro Trends
Home Eatertainment
Changing dining dynamics have created a new convenience culture focused on elevating the experience and enjoyment of eating and drinking at home.
Food
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Convivial
:
Convenience
Viewpoints
Detty December’s Cultural Capital
Beyond music and parties, end-of-year festivities in Nigeria and Ghana represent a new model for cultural tourism that strengthens diasporic bonds ...
Travel & Hospitality
:
Youth
:
Detty December
Daily Signals
Stat: Gen Z Brits wish they were growing up without the internet
Nearly half (47%) of UK people aged 16–21 would rather grow up in a world without the internet, according to new research published by certificatio...
Technology
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Teen Tech Welfare
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Teens Tech And Tapping Out
Daily Signals
Birth of womb transplant baby marks a milestone in fertility innovation
The first British baby born to a mother with a transplanted womb has been safely delivered.
Technology
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Health
:
Society
Daily Signals
Target taps Kate Spade New York for affordable capsule collection
Target is teaming up with Kate Spade New York for a limited-edition collection launching on 12 April 2025.
Fashion
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Retail
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Target
Foresight Masterclass Series 1
Module 18 Advanced Scenario Planning
Scenario planning concedes that different future paths are open to us, and that it is up to us to ‘imagineer’ these future possibilities rather tha...
Masterclass
Daily Signals
Stat: US couples are opting for lab-grown diamonds in engagement rings
More than half (52%) of Millennial and Gen Z couples are opting for lab-grown over natural diamonds for their engagement rings, according to The Kn...
Luxury
:
Fashion
:
Society
Daily Signals
Stat: Tennis participation surges in the US
Tennis participation in the US has hit a record high for the fifth consecutive year, with 25.7m individuals picking up a racket in 2024 – an 8% inc...
Sports & Leisure
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Society
:
Health & Wellness
Daily Signals
Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z
LGBTQ+ identification in the US has reached an all-time high of 9.3%, up from 7.6% in 2023, according to a report released by Gallup.
Culture
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Society
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LGBT
Macro Trends
Future Forecast 2025
We don’t just spot what’s next across 10 different sectors; we explain why it matters to your business now and how it connects to the larger cultur...
Future Forecast
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Report
:
The Future Laboratory
Daily Signals
Toteme opens pop-up store made from Hanji paper
Swedish fashion brand Toteme has unveiled Toteme Prototype, a pop-up store in Seoul crafted predominantly from Hanji paper – a traditional Korean m...
Retail
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Fashion
:
Luxury
Daily Signals
Got Moops introduces lactose-friendly syrup
Jess Edelstein, co-founder of the natural deodorant brand PiperWai, has introduced her latest venture, Got Moops, which aims to assist individuals ...
Food & Drink
:
Society
:
Health & Wellness
Daily Signals
LG Display unveils world’s first stretchable display with 50% expandability
LG Display has achieved a major milestone in display technology with the launch of the world’s first stretchable display, capable of expanding by u...
Technology
:
Design
:
AI
Daily Signals
Camdom is the world’s first digital condom for safer intimacy
This Sexual Health Awareness Month, condom brand Billy Boy and creative agency Innocean Berlin unveiled Camdom, an app that acts as a digital condo...
Health & Wellness
:
Technology
:
Pop-culture & Media
Daily Signals
The Liminal Space launches fictional Cell Yourself healthcare product
Creative agency The Liminal Space has introduced Cell Yourself, a public engagement project designed to demystify stem cell science and open a conv...
Health
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Fertility
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Science
Daily Signals
Aescape’s robotic massage tables arrive at the Four Seasons
Aescape, the company behind on-demand robotic massage technology, is expanding into the hospitality sector with upcoming launches at Four Seasons R...
Health&wellness
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Robotics
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Technology
Daily Signals
Stat: Fashion’s inclusivity crisis as thinness returns to the runway
The spring/summer 2025 fashion season saw minimal progress in size inclusivity, according to research by Vogue Business.
Fashion
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Luxury
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Society
Daily Signals
London luxury resilient despite economic hurdles
Walpole, the non-profit organisation focused on British luxury, released its latest State of London Luxury report.
Luxury
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Fashion
:
Finance
Daily Signals
Collina Strada S/S 2025 encourages reconnection with nature
Collina Strada’s spring/summer 2025 showcase delivered a colourful and climate-conscious reminder to ‘touch grass’, inviting attendees to reconnect...
Fashion
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Luxury
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Touching Grass
Daily Signals
The Onion relaunches print edition
Chicago-based publication The Onion has relaunched its print edition after almost a decade.
Technology
:
Pop-culture & Media
:
Society
Daily Signals
Hinge celebrates real-life romance with 80-page zine
Hinge has unveiled No Ordinary Love, a campaign that re-imagines love stories through a modern lens.
Hinge
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Online Dating
:
Gen Z
Daily Signals
Warner Bros revives Beetlejuice on Roblox with first virtual box office
Warner Bros Pictures is bringing the iconic Beetlejuice franchise back to life in a ground-breaking collaboration with Roblox.
Gaming
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Retail
:
Pop Culture
Daily Signals
Stat: Taylor Swift and Beyoncé could influence US Gen Z vote
Taylor Swift and Beyoncé could have a significant impact on the voting choices of Generation Z in the upcoming 2024 US presidential election.
Pop Culture
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Media
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Youth
Daily Signals
Na Chainkua Reindorf and Glossier take over NYC basketball courts
Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...
Sport
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Beauty
:
Third Spaces
Daily Signals
Heineken celebrates connection over pints for International Beer Day
For International Beer Day on 2 August, Heineken encouraged people to reconnect by showcasing the forgotten beers left behind in moments of genuine...
Drink
:
Beer
:
Society
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