'Branding'

Why mid-air haptics will transform how we interact

Viewpoints

Why mid-air haptics will transform how we interact

Anders Hakfelt, vice-president of product and marketing at Ultrahaptics, explains how digital touch will revolutionise our interaction with product...
Technology : Augmented Reality : Virtual Reality
Evening Waters

Micro Trends

Evening Waters

Amid consumers’ rising concern about the effect of alcohol on their health, a series of versatile waters are emerging intended for evening consumpt...
Water : Non-alcoholic : Nightcap
Designing a hotel for single parents

Big Ideas

Designing a hotel for single parents

Co-founder of architecture firm NOA* Stefan Rier and interior designer Joanna Lehnis explain why the hospitality sector needs to reconsider what it...
Travel : Hospitality : Travel & Hospitality Futures
Wearables of the future could be made of biosmart materials

Big Ideas

Wearables of the future could be made of biosmart materials

Puma’s global director of innovation Charles Johnson on the brand’s recent collaboration with MIT Design Lab and how biodesign could be used to upg...
Puma : Wellbeing : Biodesign
Hirotaka Tako on how home technology can enrich our everyday experiences

Big Ideas

Hirotaka Tako on how home technology can enrich our everyday experiences

Sony’s chief art director imagines the future of smart products and explains the vision presented at the Hidden Senses exhibition during Milan Salo...
Design : Product Design : Interiors
Pollution mask evolution

Big Ideas

Pollution mask evolution

The top five brands creating the most innovative products designed to protect commuters from polluted air.
Fashion : Sustainability : Health And Wellness
Rent the Runway

Design Directions

Rent the Runway

Rent the Runway's new flagship store in New York aims to combine technology-enabled efficiency with a luxury shopping experience.
Rent The Runway : Streamlined Shopping : Flagship Store
Pat McGrath Labs

Design Directions

Pat McGrath Labs

Make-up artist Pat McGrath demonstrates how to use Instagram to create a cult following for a brand before it has even been launched.
Instagram : Pat McGrath : Makeup
MTV Bump

Design Directions

MTV Bump

‘I want my MTV’ has turned into ‘I Am My MTV’ in a bold re-brand.
MTV : Emoji : GIF
Private Jet Market

Markets

Private Jet Market

Nigeria and China top the list of countries buying private jets, but in the new age of experience, private aviation is about accessing the remotene...
Private Jet : Luxury Travel : Emirates
Access For All

Micro Trends

Access For All

Designers are embracing the design challenge of physical difficulty to create products that turn medical necessities into stylish accessories
Furniture : Deaf : The Bradley
Re-valorised Sport

Micro Trends

Re-valorised Sport

A new wave of campaigns, clothing ranges and publications are focusing on the intrepidness, dedication and sacrifice demanded by athletes, re-intro...
Rapha : Agi & Sam : Athletes
Hot-desk Hotels

Micro Trends

Hot-desk Hotels

Hotels are opening up their lobbies and unoccupied rooms, inviting people to work in communal areas to encourage more flexible working practices in...
Hotels : Flexible Spaces : Bleisure
Design Miami/ Preview

Big Ideas

Design Miami/ Preview

The Design Miami/ show, considered the more relaxed partner of Design Miami/ Basel, is now in its eighth year. Designers will descend on the city o...
Design : Dior : Marni
Men’s luxury stores open with bespoke services

Big Ideas

Men’s luxury stores open with bespoke services

Men’s luxury stores open with bespoke services
Alexander McQueen : Savile Row : Huntsman
Geneva Motor Show 2012 Preview

Big Ideas

Geneva Motor Show 2012 Preview

The 82nd Geneva International Motor Show, which opens next week, looks set to follow the upbeat mood of the 2011 event – although, perhaps, with a ...
Cars : Show Preview : Geneva Motor Show
Prints of Denmark: Latest edition for Aesir

Daily Signals

Prints of Denmark: Latest edition for Aesir

Prints of Denmark: Latest edition for Aesir
Revival : Print : London
Hand-made: Dunhill crafts a Home exhibition

Daily Signals

Hand-made: Dunhill crafts a Home exhibition

Hand-made: Dunhill crafts a Home exhibition
Craft : Craftsmanship : Heritage
Brain over brawn: The renaissance of the modern male

Big Ideas

Brain over brawn: The renaissance of the modern male

Brain over brawn: The renaissance of the modern male
Esquire : Manopause : Male
Retail Therapy

Micro Trends

Retail Therapy

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations an...
Retail : Health & Wellness : Society
Teen Tech Welfare

Markets

Teen Tech Welfare

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.
Media : Technology : Kids
Subconscious Shoppers

Communities

Subconscious Shoppers

Three technology-driven US consumers invite us into their homes to explain how their relationship with AI-driven devices is evolving.
Retail : Voice-assistant : Subconscious Shoppers
Children’s Travel Market

Markets

Children’s Travel Market

Modern travel brands are going above and beyond to ensure children are entertained on holiday.
Travel : Hospitality : Luxury
Women’s Wealth Market: Part 1

Markets

Women’s Wealth Market: Part 1

Women’s approach to spending money differs from men, with women prioritising investments in social causes and adopting a collaborative attitude to ...
Finance : Fintech : Philanthropy
We See Beauty

Design Directions

We See Beauty

For many beauty brands, social responsibility is a way of doing business. For We See Beauty, it is its business.The project, encompassing a charita...
New York : Brooklyn : Brandstanding
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