'Branding'

Warren Berger : Innovation through design thinking

Viewpoints

Warren Berger : Innovation through design thinking

Writer Warren Berger talks about innovation through design thinking. 
Warren Berger : Glimmer : Design
Le Comptoir Général

Design Directions

Le Comptoir Général

Away from the purposeful anonymity and fluorescent lighting of the average conference room, le Comptoir Général in Paris offers a place i...
Fifth Scenario : Community : Ecological
Products step out of the pages as magazines set up shop

Big Ideas

Products step out of the pages as magazines set up shop

Products step out of the pages as magazines set up shop
Magazines : Pop-ups : Magtailing
FABs

Communities

FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These...
FABs : Luxury : Baby Boomers
The New Value-seekers

Communities

The New Value-seekers

As traditional career paths fracture and disintegrate, young people are increasingly turning to other means of making a living. Harnessing the pow...
Collaborative Economy : EatWith : Smartphones
Australia Market

Markets

Australia Market

Australians are shopping more online, and welcoming the Chinese and their need for the country’s resources and luxury goods.
Australia : China : Economy Watch
IFE 2025: Balancing Health and Hedonism

Big Ideas

IFE 2025: Balancing Health and Hedonism

The International Food & Drink Event focused on key topics such as health, self-optimisation, transparency and indulgence, highlighting the con...
Food & Drink : Technology : Health & Wellness
Retail Staff Futures

Big Ideas

Retail Staff Futures

There is a new chapter ahead for the retail workforce amid post-pandemic challenges, AI integration and consumers’ thirst for human connection.
Future Of Work : Retail : Technology
Future Foodscapes

Design Directions

Future Foodscapes

Amid growing consumer demand for transparency in food, designers are approaching visual communication in new ways and challenging traditional notio...
Food And Drink : Packaging : Hospitality
Gen Neutral

Design Directions

Gen Neutral

The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...
Neutral Culture : Agender Retail : Beauty
The Focus Filter

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.
Attention Economy : Workplace : Advertising
Geneva motor show

Big Ideas

Geneva motor show

Geneva – The global auto industry may be firmly in crisis with over-production, lack of consumer credit and weakened demand, but this year’s Geneva...
Nissan : Lagonda Concept : Aston Martin One-77
NRF 2025: Escapism Retail

Big Ideas

NRF 2025: Escapism Retail

Escapism retail invites shoppers to step into another world, offering immersive experiences that provide a welcome escape from everyday life.
Retail : Luxury : Fashion
State of Luxury: Singapore

Markets

State of Luxury: Singapore

Rising disposable income and affluence amongst Singaporeans, along with high-spending international business and leisure travellers, are boosting S...
Singapore : Luxury : APAC Luxury Markets
Five Champagne and Wine Brands Exploring Provenance Retail

Big Ideas

Five Champagne and Wine Brands Exploring Provenance Retail

Moving away from the traditional store experience, champagne and wine brands are using authentic storytelling to disrupt how and where consumers vi...
Wine : Retail : Champagne
Gen Alpha and Alt Foods

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...
Food & Drink : Youth : Health & Wellness
Future Food Tech 2023: Elevating Plant-Based Dining

Big Ideas

Future Food Tech 2023: Elevating Plant-Based Dining

The Future Food Tech event, held in London on 28–29 September, explored how to re-invent indulgence, how plant-based foods should be a category in ...
Food : Protein : Technology
Women’s Health: India

Markets

Women’s Health: India

India’s women’s wellness and femtech industry is coming of age, giving rise to activist brands and new opportunities for women’s health.
Health & Wellness : Society : Womens Futures
Generation Z Stores

Markets

Generation Z Stores

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of Generation Z.
Retail : ​Generation Z : Shopping
Retail Analysis: Cult brand lululemon arrives in London

Big Ideas

Retail Analysis: Cult brand lululemon arrives in London

Canadian sportswear brand lululemon has opened it first European ‘community’ store, in Covent Garden.
Lululemon : Yoga : Covent Garden
Ciguë: Architecture

Design Directions

Ciguë: Architecture

Ciguë re-imagines the luxury retail environment with acute attention to detail and a meticulous application of materials. 
Sanctuary : Luxury Interiors : Meditation
Future Forecast 2023: Food

Big Ideas

Future Forecast 2023: Food

The post-Covid rush to be out, meet people and eat out has faded, dampened by rising living costs and global financial turmoil, which is set to con...
Food : Sustainability : Technology
Emerging Youth: Indonesia

Markets

Emerging Youth: Indonesia

Indonesia’s largely rural youth population are using digital channels to learn, cultivate micro-communities and reconnect with Islam.
Youth : Media : Education
Emerging Youth: France

Markets

Emerging Youth: France

Amid rising levels of national anxiety and pessimism, French youth are rejecting the old France mindset in favour of new, regional role models and ...
Youth : Digital : Technology
Sensitised Living Part 1

Markets

Sensitised Living Part 1

Consumers are increasingly aware of the impact of 21st-century irritants on their skin. We examine the key factors driving this new-found sensitivity.
Beauty : Advertising : Packaging
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