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TikTok opens doors to its moderation practices
Short-form video platform TikTok is building a Transparency Centre to continually improve its content moderation practices.
Transparency
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Media
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Entertainment
News
Adidas’ smart insole shapes virtual skills
Adidas and EA Sports have joined forces on a phygital innovation that enables players to affect their virtual performance through real-world play.
Adidas
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Sports
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Techology
Micro Trends
Media Kitchens
Delivery platforms are working with media companies and social apps to launch virtual restaurants that combine food with entertainment.
Food
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Drinks
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Media
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The Markup calls out big tech’s bad behaviour
A new investigative journalism site, The Markup, is focusing on how big tech is affecting our lives.
Technology
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Data Collecion
:
The Markup
News
Stat: Money is a matter for Millennial parents
While they consider finances before starting a family, they’re struggling to build up enough savings to support the increasingly high cost of bring...
Society
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Finance
:
Financial Wellness
News
Empirical Spirits cans its post-category drinks
The Danish distiller has launched two canned creations, designed to make its products more widely accessible.
Drinks
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Spirits
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Ready-to-drink
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Chinese tourists are crucial for post-Brexit tourism
China-focused digital creative agency Qumin’s first live event highlights the impact of China’s internet eco-system on the modern Chinese traveller.
Luxury
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Travel
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China
News
Blindlee wants you to video call potential dates
The new London-based dating app is positioning video calling as a way to break the ice and cut through swipe fatigue.
Youth
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Dating
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Technology
News
The Trend: Programmable Realities
In March 2019 we debuted Programmable Realities, one of our three cross-sector macrotrends that examined how technology – combined with new materia...
Media
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Technology
:
Entertainment
News
The Interview: Atika Malik on new Indian femininity
At Cannes Lions 2019, we discussed the damaging stereotypes that Indian women face in the media with Atika Malik, chief operating officer at Cheil ...
Youth
:
Advertising
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Media
News
This lingerie range seeks to save lives
A new range of bras aims to promote early detection of breast cancer and educate young women about checking their breasts.
Fashion
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Wellness
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Health
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RedMart is the world’s first edible cooking show
Eat This Show offers viewers the chance to order the food they see on the live stream.
Food
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Entertainment
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Media
News
Everlane gives cashmere a second life
The ReCashmere collection will halve the carbon footprint of traditional sweaters.
Fashion
:
Sustainability
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Materials
News
Orange juice served in a cup made from orange peel
Feel the Peel is a circular bar that freshly squeezes orange juice while crafting a bioplastic cup from the peel.
Food
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Technology
:
Sustainability
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Nike invites young athletes to push their limits
Nike’s You’re It campaign is a rallying cry to young girls to push their performance limits.
Youth
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Sport
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Leisure
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Lufthansa puts carbon-offsetting in travellers’ hands
The airline has created Compensaid, an online platform that lets travellers view and offset the carbon footprint of their air travel.
Travel
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Sustainability
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Air Travel
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British Airways is using VR to calm nervous flyers
The airline is trialling virtual reality (VR) to improve and modernise its in-flight entertainment offering.
Travel
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Technology
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Entertainment
News
These charity ads help to alleviate eco-guilt
The Marine Conservation Society (MSC) is inviting people to donate money every time they forget their re-usable bags, bottles and cups.
Sustainability
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Plastic
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Supermarket
News
Artisan vodka distilled from grains grown in Chernobyl
Scientists in the UK and Ukraine have collaborated to create an artisan vodka made from rye grown in the Chernobyl exclusion zone.
Drink
:
Vodka
:
Spirits
News
Funkin shakes things up with nitro cocktail cans
The beverage brand is bringing self-mixing cans to the ready-to-drink cocktail market.
Drink
:
Convenience
:
Technology
News
Shame Plane calculates the startling impact of flying
The interactive platform allows people to see the environmental impact of air travel with advice on the lifestyle changes that can offset their jou...
Travel
:
Hospitality
:
Sustainability
News
Shisheido debuts at-home personalised skincare
Optune is a personalised skincare system that offers 80,000 potential product formulations matched with an individual user’s daily skin conditions ...
Beauty
:
Algorithmic Beauty
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Technology
News
Thought-starter: Are French youth leading a suburban revolution?
Amid rising levels of national anxiety and pessimism, Elodie Marteau explores how French youth are rejecting the old France mindset in favour of ne...
Youth
:
Digital
:
Politics
News
WellSpoken introduces training for wellness influencers
Following the launch of its independent accreditation for wellness brands, the UK-based start-up is now introducing a voluntary register to verify ...
Wellness
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Influencers
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Certification
News
Wild Flower launches a genderless sex toy
The sex toy retailer has created a gender-neutral vibrator as its first original product.
Health
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Wellness
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Technology
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