LS:N Global

Macro Trends

Prohibition Culture

Everywhere you look, behaviour is being curbed, controlled, nudged and monitored. The ‘war on waste’ is creating a stealth tax that covers everythi...

Nudge : Control : Waste

Macro Trends

Consumer 2020

In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...

Youth : Purpose : Belonging

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...

Luxury : Travel : Hospitality

Communities

The Upstreamists

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food as nourishment.

Food And Drink : Health : Food And Drink Futures

Communities

Sixth Continent Luxurians

The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit their peripatetic needs in countries and c...

Consumer Behaviour : Lagos : New York

Markets

Chinese luxurians

Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...

China : McKinsey : HNWIs

Design Directions

Andrea Crews: Fashion and art direction

Colour : Kitten Hologram : Art Direction

Big Ideas

Charting the Rise of Clout Kitchens

Content platforms and creators are launching virtual dining concepts that cater for digitally native audiences while uplifting local restaurant ope...

Food : Media : TikTok

Micro Trends

Scattered Schools

With remote studying the new norm, school is becoming something that is no longer a physical space but a dispersed learning experience.

Youth : Generation Z : Travel

Micro Trends

Tourism Decelerated

With travellers exhausted by overcrowding, homogenised sights and a sea of smartphones, a counter-movement of slow tourism is gathering pace.

Travel : Tourism : Hospitality

Big Ideas

Four key take-outs from Money 20/20

This year’s financial conference examined opportunities in banking beyond the Western world and how brand purpose is taking precedence over innovat...

FinTech : Open Banking : Payments

Micro Trends

Discreet Tech

As consumers seek a more balanced relationship with devices and technology, brands are creating home electronics that blend seamlessly into the bac...

Technology : Design : Future Home

Micro Trends

eSports Nutrition

As competitive gaming broadens its appeal, both amateur and professional gamers are looking to the health and wellness industry to give them an edge.

Wellness : ESports : Food

News

Inclusive gaming and fashion blurs with dating

Xbox caters for the physically impaired, Helmut Lang facilitates online dating, Iceland pledges to plastic-free packaging.

Technology : Fashion : Food

News

Nike rejoices in Londoners, The James Hotels fosters spiritual wellbeing

Tay Spirits resurrects a traditional French brandy, Tesla reaches the masses through Home Depot collaboration, the smart clothing market is growing.

Retail : Hospitality : Travel

News

Tide wins the Super Bowl ad accolade and Nike plugs into loyalty

BP facilitates electric vehicle adoption, MIT transforms plants into lighting, why beauty brands need to develop their language around skincare.

Beauty : Retail : Automotive

Markets

Emerging Youth: India

India has a highly aspirational youth population that has the potential to unlock vast economic and social progress.

Youth : India : Advertising

News

Nissan creates a sound identity for electric cars and other stories

In today’s daily digest: Ikea ads focus on the mundane, an artificially intelligent nutritionist, Russian retailer KM20 focuses on experiential sho...

Retail : Health & Wellness : Auto

Design Directions

Filter Space

The new Dr Jart+ flagship store in Seoul offers customers a refuge from the worst of the city’s pollution.

Dr.Jart+ : Seoul : South Korean Beauty

Big Ideas

World Retail Congress 2014: Overview Part 2

The theme may have been retail in an era of disruption, but old-fashioned values dominated the discussions at World Retail Congress 2014.

Phygital : Omnichannel : Ecommerce

Design Directions

Archer Hotel

Tasteful surroundings, efficient staff and friendly service all come together to make staying in a hotel a treat rather than a chore. But the best ...

Archer : Hotel : Manhattan

Big Ideas

Retail Analysis: Zorlu Centre, Istanbul

Istanbul – A new futuristic development in Turkey’s largest metropolis puts shopping, housing, culture and parks at the heart of the ancient city.

Istanbul : Shopping Centre : Zorlu Centre

Design Directions

Commodity

Finding the perfect fragrance can feel impossible. After hours of sampling, instead of acquiring the ideal perfume you can end up with just a pound...

Perfume : Kickstarter : Crowdfunding

Design Directions

Dunhill Homes

In London, Tokyo, Shanghai and Hong Kong, Dunhill’s Homes surround customers with art, culture and a host of lifestyle services. A retail propositi...

London : Maisons : Homes

Communities

The New Value-seekers

As traditional career paths fracture and disintegrate, young people are increasingly turning to other means of making a living. Harnessing the pow...

Collaborative Economy : EatWith : Smartphones

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