'Branding'

Australia Market

Markets

Australia Market

Australians are shopping more online, and welcoming the Chinese and their need for the country’s resources and luxury goods.
Australia : China : Economy Watch
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Society : Pop Culture & Media : Technology
Consumer Cellular targets the over-55s in new campaign

News

Consumer Cellular targets the over-55s in new campaign

Mobile network operator company Consumer Cellular has launched a new campaign that spotlights an age group that is mostly forgotten by other brands...
Advanced Audiences : Advertising : Ads
Depop brings secondhand fashion in-game

News

Depop brings secondhand fashion in-game

The community-powered fashion marketplace, is collaborating with computer game The Sims to bring seller-designed virtual clothing to its gaming world.
Fashion : Sustainability : Retail
This peanut butter protects Canadians with nut allergies

News

This peanut butter protects Canadians with nut allergies

Responding to the high-cost barriers of peanut allergy medication, the brand is launching a fund to help offset the cost of life-saving epinephrine...
Food & Drink : Society : Health & Wellness
Social media mood scents targeting Gen Z

News

Social media mood scents targeting Gen Z

Tapping into the interests of Generation Z, the social media personality has launched a line of fragrances to evoke different moods.
Beauty : Media & Entertainment : Health & Wellness
Jeep’s far-flung office for wandering workers

News

Jeep’s far-flung office for wandering workers

Car brand Jeep is encouraging Australians to experience remote working in an off-grid, purpose-built home office.
Mobility : Travel & Hospitality : Workplace
Product design is failing its problem-solving purpose

Viewpoints

Product design is failing its problem-solving purpose

In the era of circular economy enthusiasts, designers should stop rehashing existing products and begin designing true era-appropriate goods.
Design : Sustainability : Technology
eSports players need better health protection

Viewpoints

eSports players need better health protection

While the negative stigma around gaming is gradually fading, eSports is still some way from becoming a recognised competitive activity.
ESports : Gaming : Health
Could fare-free public transport reduce cities’ pollution?

Viewpoints

Could fare-free public transport reduce cities’ pollution?

To combat toxic air, local and national governments are exploring ways to encourage citizens to leave their cars at home.
Pollution : Smog LIfe : Cities
Brand Innovation Debrief: Google

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital : Gaming : Media
Brand Innovation Debrief: Reebok

Big Ideas

Brand Innovation Debrief: Reebok

With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.
Apparel : Retail : Fashion
Milan Salone 2016: The art of retail

News

Milan Salone 2016: The art of retail

Milan – Department store group La Rinascente gave over its shop windows to conceptual design projects during this year’s exhibition.
Milan Salone Del Mobile : Milan : La Rinascente
LeBron lesson: Should we go back to move forward?

Viewpoints

LeBron lesson: Should we go back to move forward?

We are continually urged to innovate and move forward, but can going back be a more productive strategy?
LeBron James : Swiss Watches : Waste Redux
Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

Big Ideas

Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

The Cannes Lions mobile jury shared their insights on this year's winning campaigns. 
Cannes Lions 2014 : Mobile : Ad Campaigns
Space craft: Small is beautiful in new hotel

News

Space craft: Small is beautiful in new hotel

London – In the hotel world, budget no longer means thin sheets and even thinner walls. Dutch hotel Qbic has opened a location in east London, brin...
Hotel : Amsterdam : Just Nots
Shanghai store marks Lane Crawford's return to China

Big Ideas

Shanghai store marks Lane Crawford's return to China

Shanghai store marks Lane Crawford’s return to China
Concept Store : Personal Stylist : Mutlichannel
Coder Culture

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.
Coding : IT : Digital Natives
Then it begins: & Other Stories opens in London

News

Then it begins: & Other Stories opens in London

London – & Other Stories, the new brand from Swedish retailer H&M, opened its doors today.
& Other Stories : H&M : Lifestyle
Fashion statement: Calvin Klein goes hyper-real

News

Fashion statement: Calvin Klein goes hyper-real

Fashion statement: Calvin Klein goes hyper-real
Engineering : Shepherd Laughlin : Spring
Video-sharing

Micro Trends

Video-sharing

A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...
Apps : Video Content : Smartphones
Coffee container: Starbucks offers a green brew

News

Coffee container: Starbucks offers a green brew

Tukwila, Washington – US coffee brand Starbucks has made good use of old shipping containers by turning them into a temporary coffee shop.
Starbucks : Brandstanding : Haut Sustainability
Conscience Commerce

Micro Trends

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...
BOGOA : Buy One Give One Away : Donation
US beer brands tap into growing Hispanic market

Big Ideas

US beer brands tap into growing Hispanic market

US beer brands tap into growing Hispanic market
Beer : Coors Light : Football League
Real virtual music

Micro Trends

Real virtual music

With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital : Jed Davis : CD
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN