'Branding'

Patagonia starts a community-led energy revolution

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Patagonia starts a community-led energy revolution

Outdoor brand Patagonia is empowering neighbourhoods across Europe to re-imagine energy systems, focusing on local and community benefits.
Retail : Sustainability : Patagonia
Next shop-in-shops dig into the gardening boom

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Next shop-in-shops dig into the gardening boom

DIY chain Homebase is partnering with fashion retailer Next to reach more customers through a shop-in-shop format.
Retail : Fashion : Nature
Stat: Online shoppers are craving spontaneous experiences

News

Stat: Online shoppers are craving spontaneous experiences

Many online shoppers are becoming dissatisfied with e-commerce experiences, according to a study by Westfield UK.
Stat : Retail : Phygital
Stat: Social media advertising divides global trust

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Stat: Social media advertising divides global trust

A survey by YouGov reveals that, around the world, consumers find traditional advertising more credible than social media marketing.
Stat : Technology : Advertising
The Future Laboratory unveils its Inter-Covid Roadmap Webinar

News

The Future Laboratory unveils its Inter-Covid Roadmap Webinar

The Future Laboratory’s Inter-Covid Roadmap Webinar showcases new inter-Covid opportunities in six key sectors for global brands and businesses.
Covid-19 : Webinar : Inter-Covid Roadmap
Carra offers educated expertise to curly-haired consumers

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Carra offers educated expertise to curly-haired consumers

Carra is a new membership platform offering advice and personalised care routines for people with afro, curly and textured hair.
Tech : Personalisation : Platform
A smart fragrance device offering on-demand scents

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A smart fragrance device offering on-demand scents

Tech start-up Ninu Perfume has unveiled a smart perfume dispenser that customises scents via a smartphone app.
Beauty : Technology : AI
The Big Idea: How Generation Z are reshaping the offline world

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The Big Idea: How Generation Z are reshaping the offline world

Wilson Oryema, co-founder of Regenerative Futures on bridging the growing generation gap between the young and the old.
Youth : Sustainability : Civic Brands
The Space: Off-White’s Miami flagship

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The Space: Off-White’s Miami flagship

Virgil Abloh and architects AMO designed the Off-White flagship in Miami Design District to serve seamlessly as a fulfilment centre and multipurpos...
Luxury : Fashion : Hospitality
Ryan’s World reaches Gen Alpha fans on Roblox

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Ryan’s World reaches Gen Alpha fans on Roblox

Nine-year-old Ryan Kaji has become the first YouTube creator to build an interactive virtual world for his fans.
Media & Entertainment : Technology : Youth
Odeuropa uses AI to revive historical scents

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Odeuropa uses AI to revive historical scents

Odeuropa is the first European initiative to use artificial intelligence (AI) to investigate the importance of scent in relation to cultural heritage.
Society : Fragrance : Technology
Stat: British Boomers more likely to exhibit green behaviour

News

Stat: British Boomers more likely to exhibit green behaviour

The recent People & Power Report 2020 conducted by Opinium for renewable energy supplier Pure Planet reveals generational discrepancies in day-to-d...
Retail : Sustainability : Carbon Footprint
 Eyeyah! teaches children to spot fake news

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Eyeyah! teaches children to spot fake news

Eyeyah!, an educational platform that uses design to teach children digital literacy, has launched its latest project focused on fake news.
Youth : Virtual Education : Education
Sustainable drinks packaging powered by mushrooms

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Sustainable drinks packaging powered by mushrooms

Non-alcoholic spirits brand Seedlip is pushing its sustainability credentials with its latest gift set featuring fungi-sourced packaging.
Drink : Packaging : Sustainability
Pinterest’s AR tools amplify inclusive beauty

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Pinterest’s AR tools amplify inclusive beauty

Skin tone ranges is a new search feature by Pinterest, which simplifies the discovery of beauty products and tutorials based on individual preferen...
Beauty : Retail : Technology
Blueland re-invents sustainable dishwashing

News

Blueland re-invents sustainable dishwashing

Sustainable cleaning brand Blueland has launched two new dishwashing products, including a powdered dish soap for hand-washing and a tablet for the...
Health&wellness : Sustainable Cleaning : Sustainable Packaging
Gucci's gaming collaboration taps into eSports

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Gucci's gaming collaboration taps into eSports

Gucci has joined forces with eSports organisation Fnatic to launch a limited-edition watch and supporting campaign.
Fashion : Technology : Media
Gucci taps sustainable luxurians with circular collection

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Gucci taps sustainable luxurians with circular collection

The brand’s Off the Grid collection uses recycled, organic and bio-based materials as part of an initiative supporting more circular production.
Fashion : Sustainability : Circular Fashion
YouTubers use ad-tivism to support black communities

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YouTubers use ad-tivism to support black communities

Young people are hacking streaming sites to donate advertising revenue to Black Lives Matter.
Media : Society : Youth
Diesel boosts everyday apparel with anti-microbial shield

News

Diesel boosts everyday apparel with anti-microbial shield

Diesel's Upfreshing capsule collection boasts an anti-bacterial and anti-microbial product and droplet barrier.
Fashion : Retail : Diesel
Augmenting isolation with virtual homeware

News

Augmenting isolation with virtual homeware

Crosby Studios has created an augmented reality sofa for people to experience during social isolation.
Retail : Technology : Augmented Reality
Omnipollo brings craft beer to the art world

News

Omnipollo brings craft beer to the art world

Omnipollo, a Swedish craft brewer, has opened its first permanent brewery as a cultural hub to reflect the creative output of its founders.
Drinks : Craft Beer : Brewery
 TikTok opens doors to its moderation practices

News

TikTok opens doors to its moderation practices

Short-form video platform TikTok is building a Transparency Centre to continually improve its content moderation practices.
Transparency : Media : Entertainment
Adidas’ smart insole shapes virtual skills

News

Adidas’ smart insole shapes virtual skills

Adidas and EA Sports have joined forces on a phygital innovation that enables players to affect their virtual performance through real-world play.
Adidas : Sports : Techology
Media Kitchens

Micro Trends

Media Kitchens

Delivery platforms are working with media companies and social apps to launch virtual restaurants that combine food with entertainment.
Food : Drinks : Media
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