LS:N Global

Daily Signals

Modern modesty

New York – Whoever said modesty had to be boring? RŪH is a new fashion label that proves otherwise.

Hijabistas : Transparency : Modesty

Daily Signals

Co-working wardrobe

San Francisco – Womenswear brand Argent has begun selling products at co-working space WeWork.

The Athena Woman : Argent : WeWork

Daily Signals

Chance encounters

London – An immersive exhibition by artist Philippe Parreno mixes surrealism and serendipity at the Tate’s Turbine Hall.

Revelation Brands : Anywhen : Philippe Parreno

Daily Signals

Preview: Generation D Recruitment

Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

Recruitment : Gen Viz : Workplace Futures

Daily Signals

Blood bags

Bangkok – PETA Asia’s latest campaign shocked luxury shoppers by revealing the gruesome reality behind the supply of exotic leather goods.

Peta : Ogilvy & Mather : Bangkok

Daily Signals

Commuter cuisine

New York – TurnStyle is a new food hall that aims to bring quality food to commuters.

New York City : Underground : Subway

Daily Signals

Travel essentials

Vancouver – Retailer Kit and Ace is opening pop-up stores in luxury hotels in seven major cities around the world.

Kit And Ace : The Carry-on : Travel Guide

Daily Signals

Fashion’s final frontier

New Mexico – Adidas and Yohji Yamamoto’s brand collaboration Y-3 has unveiled prototype flight suits that will be worn by the first comme...

Virgin Galactic : Y-3 : Space Suits

Daily Signals

Morphing architecture

Rotterdam – Taking inspiration from modular buildings, Timmerhuis, Rotterdam’s new city hall, is a future-proof, shape-shifting behemoth.

Cathedral Thinking : Modular Building : Rotterdam

Daily Signals

Locals only

New York – Champions of local fashion design talent Not Just A Label (NJAL) has opened its first bricks-and-mortar store at the Waldorf Astoria hotel.

Not Just A Label : Made In NY : Radical Transparency

Viewpoints

Alison Farrington: No-tax retail

Data-driven analytics must top the global luxury agenda, says business and insights editor at Global Blue.

Data Analytics : Global Blue : Tax Free Shopping

Daily Signals

Menswear manifestations

Paris – Hermès has launched Le Manifeste d’Hermès, a dedicated menswear platform guiding visitors on a whimsical journey through fashion.

Hermés : Le Manifeste : Menswear

Viewpoints

Mia Collins: Luxury beauty

Luxury is now as much about the experience as the product, says Mia Collins, general merchandise manager for beauty at Harrods.

Harrods : Salon De Parfums : Ex Nihilo

Daily Signals

Preview: Perspiration Power

Global – This week’s microtrend looks at fitness brands helping customers to push their limits.

Motivation : Marketing : Fitness

Daily Signals

The whole brand

Milan – Product and interior designer Lee Broom will re-invent a collection of abandoned retail spaces in a department store-inspired show at this ...

Lee Broom : Department Store : Salone Del Mobile 2015

Daily Signals

High-visibility cyclists

UK – Volvo has developed a luminescent spray that makes cyclists more visible to drivers at night.

Volvo : Life Paint : United Kingdom

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.

Ted Baker : Pinch Me : Faction Marketing

Daily Signals

Energy drinks rebranded

Australia – Energy drink brand Strangelove is rejecting tried and tested drinks industry branding in favour of surrealist packaging and quirky copy...

StrangeLove : Energy Drink : Neo-Tolkienism

Daily Signals

Home-town hero: Detroit brand Shinola ventures overseas

London – Detroit luxury watch and crafted goods brand Shinola has opened its first store outside the US.

Shinola : London : Re-Con Man

Viewpoints

Andy Millns: The dawn of the VR revolution

Andy Millns, co-founder and creative director of production company Inition, explains the great potential of Oculus Rift for brands.

Luxury Retail : Oculus Rift : Virtual Reality

Big Ideas

Jacket improves blood circulation and cell recovery

Men’s performance clothing company ISAORA has launched the Microlight IR Down Jacket that converts body heat into infrared energy.

Isaora : Microlight IR Down Jacket : ThermaDown

Daily Signals

Under attack: Sportswear advert uses tweets to send empowering message

US – Sportswear brand Under Armour’s new campaign video stars model Gisele Bündchen hitting a punch bag while real-time negative comments made on s...

Under Armour : Gisele Bundchen : The Athena Woman

Daily Signals

Roll up: Nike SB creates Aztec-inspired haven for skateboarders

Nike SB, the skateboarding subsidiary of Nike, has collaborated with the Mexico City government to build the Templo Mayor, the first free street ...

Nike : Nike SB : Templo Mayor

Viewpoints

David Walker-Smith: Selling to fifty-plus women

Fenwick's managing director on a luxury retail strategy for selling to FABs.

Fenwick Of Bond Street : FABs : David Walker-Smith

Daily Signals

Cup cake: Smart Vessyl knows what you're drinking

US – The ubiquitous, everyday cup has been turned into an ingenious smart computer device.

Yves Béhar : Internet Of Things : Connected Devices

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