'Branding'

Analogue aesthetics

News

Analogue aesthetics

Milan – With its analogue aesthetic interrupted by static, Nike’s short film #WeBelieveInThePowerOfLove embodies an anarchic approach to exploring ...
Nike : High Anarchy : The Dislocated World
Wake-up call

News

Wake-up call

India – Tata Tea’s latest advertising campaign urges India’s youth to wake up to the country’s injustices.
Tata Tea : Brandstanding : India
That wine life

Big Ideas

That wine life

Italy – A new wine brand is offering vintages blended specifically to maximise the drink’s health benefits.
Vitis Vitae : Alco-Health : Wine
E-commerce expectations

Big Ideas

E-commerce expectations

Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...
E-commerce : Phygital : Kibo
Luv rewards

News

Luv rewards

California – Luv It is a new app that promotes consumer engagement by offering monetary rewards for time spent using the platform.
Luv It : E-commerce : Fashion
Sleep easy

News

Sleep easy

UK – Ikea has launched a new campaign that aims to help consumers to get a better night’s sleep.
Ikea : Win At Sleeping : Sleep
Christmas blues

Big Ideas

Christmas blues

UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.
MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts
Jackie Hunter: BenevolentBio

Viewpoints

Jackie Hunter: BenevolentBio

How artificial intelligence is already transforming the medical industry.
Jackie Hunter : BenevolentBio : Artificial Intelligence
Shop the ship

Big Ideas

Shop the ship

Global – Online retailer Gilt.com is taking to the water with a collection of pop-up shops on cruise ships.
Gilt.com : Celebrity Reflection : Celebrity Silhouette
Driving change

News

Driving change

US – A new tv ad by Ram Trucks taps into the global sentiment that ordinary people should be celebrated.
The Just Nots : Ram Trucks : #RamGivesThanks
Code-breakers

News

Code-breakers

US – Secret Code is a customisable book that aims to empower young girls to break down workplace stereotypes.
Tiny Tot Feminism : Coding : Female Futures
Sun salutation

Big Ideas

Sun salutation

UK – New research shows that solar panels generated more electricity than coal in Britain over a six-month period.
Solar Panels : Renewable Energy : Tesla
Do-It-Yourself wine

Big Ideas

Do-It-Yourself wine

UK – Vinfusion aims to broaden consumers’ wine horizons by allowing them to create their own flavour combinations.
Countertop Culture : Vinfusion : Cambridge Consultants
Sustainable footprints

News

Sustainable footprints

US – Adidas has released a new range of sustainable trainers made from plastic bottles.
Whole-system Thinking : Adidas : Parley For The Oceans
They’re worth it

Big Ideas

They’re worth it

Global – Ultra-high-net-worth (UHNW) individuals may be the saviours of a faltering luxury sector.
Luxury Consumer : Luxury Futures : UHNWI
Head in the game

News

Head in the game

US – Adidas has developed a hoodie that is designed to help athletes to stay focused.
Adidas : Zero Negative Energy : #FindFocus
Chatbot money manager

Big Ideas

Chatbot money manager

London – Plum is a new Facebook Messenger chatbot that helps users save their money.
Plum : Mobile Money : Facebook Messenger
Chained to the source

Big Ideas

Chained to the source

China – Walmart is introducing blockchain in order to ensure the provenance of its meat.
Walmart : Blockchain : Food Safety
Little Italy

Big Ideas

Little Italy

Italy – Eataly is creating a culinary theme park to enable city dwellers to experience the farm-to-table concept first hand.
Eataly : The Learning Economy : Farm-to-table
Not cashing in

Big Ideas

Not cashing in

US – In a continuing bid to redefine how transparent a company can be, Everlane has lowered the price of its cashmere clothing to keep in line with...
Everlane : Transparency : E-commerce
Plane simple

News

Plane simple

California – In celebration of International Peace Day, Google has released an app that enables users to send virtual paper planes across the world.
Google : Revelation Brands : Android
Behind the curtain

News

Behind the curtain

Paris – Before its first catwalk show by a female creative director, Dior celebrated the women behind the scenes of the collection.
Anti-Authenticity Marketing : Dior : Paris Fashion Week 2017
Real Talk Talk

News

Real Talk Talk

UK – Talk Talk’s latest advert uses hidden cameras to show how technology can bring a family closer together.
Emotional Tech : Talk Talk : Candid Camera
Driving advertising home

Big Ideas

Driving advertising home

US – Energy company Geostellar is extending its advertising reach by recruiting Uber and Lyft drivers as sales representatives.
Uber : The Sharing Economy : Uber Advertising
Holiday for real

News

Holiday for real

Global – Virgin Holidays has created its first live streamed travel ad.
Virgin : Live-streamers Tribes : Advertising
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