Menswear manifestations

As with its recent Wanderland exhibition, Hermès is evoking the spirit of the Flaneur Society with its new site, which takes a creative approach to list-making in a series of highly stylised animations.

Three Ways to be the King of the Castle shows how to build sandcastles worthy of an architect, while Five Steps into the Swipe encourages gentlemen to channel their inner Fred Astaire.

This approach, according to Véronique Nichanian, artistic director of Hermès menswear, is designed to ‘arouse curiosity and, in the form of amusing lists, reveal creativity with humour and lightness’.

The Big Picture: An element of fantasy is finding its way into digital discovery as brands harness the power of mind-wandering. To discover more about Revelation Brands, book your place at our Autumn/Winter 2015 Trend Briefing.