'branding'

Honouring Indian individuality and democratising luxury fashion

Daily Signals

Honouring Indian individuality and democratising luxury fashion

Facebook focuses on Indian youth, Entireworld makes luxury garments accessible, Juicebox offers sex and relationship advice to a wider audience.
Health : Retail : Drinks
Juno Calypso’s dystopian spa and Coinbase launches cryptocurrency as a competitor to Paypal

Daily Signals

Juno Calypso’s dystopian spa and Coinbase launches cryptocurrency as a competitor to Paypal

Womenswear brand Aries launches mens’ collection, Tsutaya’s relaxation retail space and butter sales are on the rise.
Wellness : Beauty : Hospitality
Reebok designs a new brand purpose and DHL prioritises sustainability

Daily Signals

Reebok designs a new brand purpose and DHL prioritises sustainability

Roman and Williams creates a design destination, PIX merges auto and retail, brands need to do more to promote diverse definitions of masculinity, ...
Fashion : Design : Retail
Gucci Garden at Pitti Uomo, as well as more essential CES coverage

Daily Signals

Gucci Garden at Pitti Uomo, as well as more essential CES coverage

Gucci Garden blooms into being, Samsung allows colour blind consumers to customise their TVs, Peloton re-invents home workouts, plus more from CES.
Technology : Luxury : Fashion
Defining a new generation of coders and other stories

Daily Signals

Defining a new generation of coders and other stories

In today’s digest: A gym for pregnant women, the growing collagen drinks market, Ikea’s Space 10 looks to the future of co-living and other sto...
Technology : Youth : Wellness
Today’s headlines, including Nikelab’s dystopian digital aesthetic

Daily Signals

Today’s headlines, including Nikelab’s dystopian digital aesthetic

In today’s daily digest: Browns East taps into genderless retail, Cava offers bespoke loyalty rewards, Saudi Arabia as a tourist destination and ot...
Fashion : Luxury : Sustainability
Gucci’s alien campaign targets youth and other stories

Daily Signals

Gucci’s alien campaign targets youth and other stories

In today’s daily digest: Gucci’s sci-fi broadcast, Ann Ringstrand makes fragrance spiritual, a study on how gaming might aid autistic cognition, ...
Advertising : Fashion : Beauty
World Retail Congress 2017: Review

Big Ideas

World Retail Congress 2017: Review

This year World Retail Congress sought to re-imagine the customer experience and re-assess the fundamental principles of bricks-and-mortar ret...
Retail : Artificial Intelligence : Phygital
The Learning Economy

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators : Lifelong Learning : Immortal Brand
The Estée Edit

Design Directions

The Estée Edit

Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.
Estée Lauder : Sephora : Skincare
Dream Adventures

Design Directions

Dream Adventures

Expedia’s latest campaign uses 360-degree cameras and live streaming technology to bring locations such as the plains of Argentina and&nb...
Expedia : Projection Mapping : Dream Adventures
Flat Age Men's skincare

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.
Skincare : Baby Boomer Beauty : Anti-ageing
Layaway Luxury

Micro Trends

Layaway Luxury

Fashion rental, installment plans, second-hand luxury stores. These quaint shopping concepts, consigned to the bin in the 90s as bold-faced luxury ...
Fashion Rental : Installemnt Plans : Second-hand
Mezcal makeover

Markets

Mezcal makeover

Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...
Mezcal : Mexico : Los Amantes
Creative Lab

Design Directions

Creative Lab

Ever since working with Andy Warhol in the 1980s, vodka brand Absolut has understood the importance of collaboration. But in the Brandtocratic era,...
Berlin : Flexible Architecture : MADE
Untethered Retail

Micro Trends

Untethered Retail

As brands anchor themselves online and physical stores become costly, fixed retail spaces are increasingly threatened with redundancy. A new set of...
Pop-up : Transient : Stores
Generation Jones

Communities

Generation Jones

Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...
&Co : DeLonghi : Gaggia
Hinge teams up with writers on Substack to tell ‘real love stories’

Daily Signals

Hinge teams up with writers on Substack to tell ‘real love stories’

Dating app Hinge is expanding its storytelling strategy with the second instalment of its No Ordinary Love campaign.
Dating : Substack : Pop Culture And Media
Stat: Work and financial pressures eclipse culture wars for Gen Z

Daily Signals

Stat: Work and financial pressures eclipse culture wars for Gen Z

A new youth poll by the John Smith Centre at Glasgow University reveals that UK Gen Z’s top concerns are economic, not ideological.
Gen Z : Finance : Sustainability
Stat: Women increasingly turn to Reddit for health support

Daily Signals

Stat: Women increasingly turn to Reddit for health support

Women’s health conversations on Reddit are rising fast, according to a new study by Weber Shandwick Collective’s Women’s Health Center of Excellence.
Health & Wellness : Society : Pop-culture & Media
The Space: Na Chainkua Reindorf and Glossier take over New York basketball courts

Daily Signals

The Space: Na Chainkua Reindorf and Glossier take over New York basketball courts

Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...
Design : Sports & Leisure : Beauty
The Viewpoint: Embracing True-Age Beauty in China

Daily Signals

The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : China : Ageing
JD Sports celebrates modern families in Christmas campaign

Daily Signals

JD Sports celebrates modern families in Christmas campaign

JD Sports is redefining the meaning of family this holiday season with its 2024 Christmas campaign, Family.
Society : Identities : Home
Gen Z drive hype for Daze’s AI-powered messaging app

Daily Signals

Gen Z drive hype for Daze’s AI-powered messaging app

Daze, an AI-powered messaging app targeted at Gen Z, is attracting significant pre-launch attention.
Youth : Pop-culture & Media : Technology
Uber launches airport shuttle in New York

Daily Signals

Uber launches airport shuttle in New York

Ride-hailing app Uber is offering an affordable £13.83 ($18, €16.53) shuttle service from Manhattan to LaGuardia Airport.
Mobility : Travel & Hospitality : Society
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