'branding'

Pollution Market

Markets

Pollution Market

Brands are creating new product categories and transforming their retail spaces in a bid to offer protection from airborne pollution.
Air Pollution : Whole-System Thinking : Whole-system Thinking
Speaking sustainably

News

Speaking sustainably

Sweden – People People’s new speaker aims to tackle landfill culture by alerting users when a part needs to be replaced.
People People : Modular : Repair
Zen shopping

News

Zen shopping

London – An eBay pop-up shop has used facial recognition technology to determine shoppers’ emotional responses to products.
The E-motional Economy : EBay : Christmas Shopping
Preview: Untrade Shows

News

Preview: Untrade Shows

Once accessible only to buyers and media, trade shows and industry events are becoming more consumer-facing.
Trade Shows : B2B : Direct To Consumer
Modern modesty

News

Modern modesty

New York – Whoever said modesty had to be boring? RŪH is a new fashion label that proves otherwise.
Hijabistas : Transparency : Modesty
Co-working wardrobe

News

Co-working wardrobe

San Francisco – Womenswear brand Argent has begun selling products at co-working space WeWork.
The Athena Woman : Argent : WeWork
Chance encounters

News

Chance encounters

London – An immersive exhibition by artist Philippe Parreno mixes surrealism and serendipity at the Tate’s Turbine Hall.
Revelation Brands : Anywhen : Philippe Parreno
Preview: Generation D Recruitment

News

Preview: Generation D Recruitment

Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment : Gen Viz : Workplace Futures
Blood bags

News

Blood bags

Bangkok – PETA Asia’s latest campaign shocked luxury shoppers by revealing the gruesome reality behind the supply of exotic leather goods.
Peta : Ogilvy & Mather : Bangkok
Commuter cuisine

News

Commuter cuisine

New York – TurnStyle is a new food hall that aims to bring quality food to commuters.
New York City : Underground : Subway
Travel essentials

News

Travel essentials

Vancouver – Retailer Kit and Ace is opening pop-up stores in luxury hotels in seven major cities around the world.
Kit And Ace : The Carry-on : Travel Guide
Fashion’s final frontier

News

Fashion’s final frontier

New Mexico – Adidas and Yohji Yamamoto’s brand collaboration Y-3 has unveiled prototype flight suits that will be worn by the first comme...
Virgin Galactic : Y-3 : Space Suits
Morphing architecture

News

Morphing architecture

Rotterdam – Taking inspiration from modular buildings, Timmerhuis, Rotterdam’s new city hall, is a future-proof, shape-shifting behemoth.
Cathedral Thinking : Modular Building : Rotterdam
Locals only

News

Locals only

New York – Champions of local fashion design talent Not Just A Label (NJAL) has opened its first bricks-and-mortar store at the Waldorf Astoria hotel.
Not Just A Label : Made In NY : Radical Transparency
Alison Farrington: No-tax retail

Viewpoints

Alison Farrington: No-tax retail

Data-driven analytics must top the global luxury agenda, says business and insights editor at Global Blue.
Data Analytics : Global Blue : Tax Free Shopping
Menswear manifestations

News

Menswear manifestations

Paris – Hermès has launched Le Manifeste d’Hermès, a dedicated menswear platform guiding visitors on a whimsical journey through fashion.
Hermés : Le Manifeste : Menswear
Mia Collins: Luxury beauty

Viewpoints

Mia Collins: Luxury beauty

Luxury is now as much about the experience as the product, says Mia Collins, general merchandise manager for beauty at Harrods.
Harrods : Salon De Parfums : Ex Nihilo
Preview: Perspiration Power

News

Preview: Perspiration Power

Global – This week’s microtrend looks at fitness brands helping customers to push their limits.
Motivation : Marketing : Fitness
The whole brand

News

The whole brand

Milan – Product and interior designer Lee Broom will re-invent a collection of abandoned retail spaces in a department store-inspired show at this ...
Lee Broom : Department Store : Salone Del Mobile 2015
High-visibility cyclists

News

High-visibility cyclists

UK – Volvo has developed a luminescent spray that makes cyclists more visible to drivers at night.
Volvo : Life Paint : United Kingdom
Conceal to reveal

Big Ideas

Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.
Ted Baker : Pinch Me : Faction Marketing
Energy drinks rebranded

News

Energy drinks rebranded

Australia – Energy drink brand Strangelove is rejecting tried and tested drinks industry branding in favour of surrealist packaging and quirky copy...
StrangeLove : Energy Drink : Neo-Tolkienism
Home-town hero: Detroit brand Shinola ventures overseas

News

Home-town hero: Detroit brand Shinola ventures overseas

London – Detroit luxury watch and crafted goods brand Shinola has opened its first store outside the US.
Shinola : London : Re-Con Man
Andy Millns: The dawn of the VR revolution

Viewpoints

Andy Millns: The dawn of the VR revolution

Andy Millns, co-founder and creative director of production company Inition, explains the great potential of Oculus Rift for brands.
Luxury Retail : Oculus Rift : Virtual Reality
Jacket improves blood circulation and cell recovery

Big Ideas

Jacket improves blood circulation and cell recovery

Men’s performance clothing company ISAORA has launched the Microlight IR Down Jacket that converts body heat into infrared energy.
Isaora : Microlight IR Down Jacket : ThermaDown
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