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'branding'
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Most Recent
Markets
Pollution Market
Brands are creating new product categories and transforming their retail spaces in a bid to offer protection from airborne pollution.
Air Pollution
:
Whole-System Thinking
:
Whole-system Thinking
News
Speaking sustainably
Sweden – People People’s new speaker aims to tackle landfill culture by alerting users when a part needs to be replaced.
People People
:
Modular
:
Repair
News
Zen shopping
London – An eBay pop-up shop has used facial recognition technology to determine shoppers’ emotional responses to products.
The E-motional Economy
:
EBay
:
Christmas Shopping
News
Preview: Untrade Shows
Once accessible only to buyers and media, trade shows and industry events are becoming more consumer-facing.
Trade Shows
:
B2B
:
Direct To Consumer
News
Modern modesty
New York – Whoever said modesty had to be boring? RŪH is a new fashion label that proves otherwise.
Hijabistas
:
Transparency
:
Modesty
News
Co-working wardrobe
San Francisco – Womenswear brand Argent has begun selling products at co-working space WeWork.
The Athena Woman
:
Argent
:
WeWork
News
Chance encounters
London – An immersive exhibition by artist Philippe Parreno mixes surrealism and serendipity at the Tate’s Turbine Hall.
Revelation Brands
:
Anywhen
:
Philippe Parreno
News
Preview: Generation D Recruitment
Global – Graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment
:
Gen Viz
:
Workplace Futures
News
Blood bags
Bangkok – PETA Asia’s latest campaign shocked luxury shoppers by revealing the gruesome reality behind the supply of exotic leather goods.
Peta
:
Ogilvy & Mather
:
Bangkok
News
Commuter cuisine
New York – TurnStyle is a new food hall that aims to bring quality food to commuters.
New York City
:
Underground
:
Subway
News
Travel essentials
Vancouver – Retailer Kit and Ace is opening pop-up stores in luxury hotels in seven major cities around the world.
Kit And Ace
:
The Carry-on
:
Travel Guide
News
Fashion’s final frontier
New Mexico – Adidas and Yohji Yamamoto’s brand collaboration Y-3 has unveiled prototype flight suits that will be worn by the first comme...
Virgin Galactic
:
Y-3
:
Space Suits
News
Morphing architecture
Rotterdam – Taking inspiration from modular buildings, Timmerhuis, Rotterdam’s new city hall, is a future-proof, shape-shifting behemoth.
Cathedral Thinking
:
Modular Building
:
Rotterdam
News
Locals only
New York – Champions of local fashion design talent Not Just A Label (NJAL) has opened its first bricks-and-mortar store at the Waldorf Astoria hotel.
Not Just A Label
:
Made In NY
:
Radical Transparency
Viewpoints
Alison Farrington: No-tax retail
Data-driven analytics must top the global luxury agenda, says business and insights editor at Global Blue.
Data Analytics
:
Global Blue
:
Tax Free Shopping
News
Menswear manifestations
Paris – Hermès has launched Le Manifeste d’Hermès, a dedicated menswear platform guiding visitors on a whimsical journey through fashion.
Hermés
:
Le Manifeste
:
Menswear
Viewpoints
Mia Collins: Luxury beauty
Luxury is now as much about the experience as the product, says Mia Collins, general merchandise manager for beauty at Harrods.
Harrods
:
Salon De Parfums
:
Ex Nihilo
News
Preview: Perspiration Power
Global – This week’s microtrend looks at fitness brands helping customers to push their limits.
Motivation
:
Marketing
:
Fitness
News
The whole brand
Milan – Product and interior designer Lee Broom will re-invent a collection of abandoned retail spaces in a department store-inspired show at this ...
Lee Broom
:
Department Store
:
Salone Del Mobile 2015
News
High-visibility cyclists
UK – Volvo has developed a luminescent spray that makes cyclists more visible to drivers at night.
Volvo
:
Life Paint
:
United Kingdom
Big Ideas
Conceal to reveal
London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.
Ted Baker
:
Pinch Me
:
Faction Marketing
News
Energy drinks rebranded
Australia – Energy drink brand Strangelove is rejecting tried and tested drinks industry branding in favour of surrealist packaging and quirky copy...
StrangeLove
:
Energy Drink
:
Neo-Tolkienism
News
Home-town hero: Detroit brand Shinola ventures overseas
London – Detroit luxury watch and crafted goods brand Shinola has opened its first store outside the US.
Shinola
:
London
:
Re-Con Man
Viewpoints
Andy Millns: The dawn of the VR revolution
Andy Millns, co-founder and creative director of production company Inition, explains the great potential of Oculus Rift for brands.
Luxury Retail
:
Oculus Rift
:
Virtual Reality
Big Ideas
Jacket improves blood circulation and cell recovery
Men’s performance clothing company ISAORA has launched the Microlight IR Down Jacket that converts body heat into infrared energy.
Isaora
:
Microlight IR Down Jacket
:
ThermaDown
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