LS:N Global

Design Directions

New Consciousness

Responsibility is being rebranded. As businesses apply long-term thinking, a vibrant visual landscape is emerging that inspires action and optimism.

Sustainability : Long Term Thinking : Visual Communication

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...

Technology : Retail : Mobility

Markets

Sub-Saharan Africa

Sub-Saharan Africa (SSA) is open for business as analysts hail a new era of prosperity for the world’s least developed region. The IMF predicts tha...

IMF : World Bank : Accenture

Communities

Slash/Slash Generation

Graduating from a do-it-yourself philosophy to one that espouses a do-it-all attitude, Slash/Slashers embrace various careers that overlap and cros...

Nike : Super Super : Stylists

Macro Trends

The Just Nots

They pay their taxes, work hard and do all the right things. But from Leicester to Lymington, from Berlin to Los Angeles, millions today are just n...

Squeezed Middle : Low Income : Middle Income

Micro Trends

Generative AI Magazines

Channelling the creative power of artificial intelligence, innovators are producing entire print lifestyle magazines based solely on prompt expertise.

AI : Technology : AI Creativity

Viewpoints

Scents and Scent-ability

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer, Matteo Magnani.

Beauty : Sustainability : Health And Wellness

Big Ideas

How will AVs impact urban design?

Governments and brands need to anticipate how autonomous vehicles will transform the way we plan and use our cities.

Mobility : Automotive : Retail

News

Honouring Indian individuality and democratising luxury fashion

Facebook focuses on Indian youth, Entireworld makes luxury garments accessible, Juicebox offers sex and relationship advice to a wider audience.

Health : Retail : Drinks

News

Juno Calypso’s dystopian spa and Coinbase launches cryptocurrency as a competitor to Paypal

Womenswear brand Aries launches mens’ collection, Tsutaya’s relaxation retail space and butter sales are on the rise.

Wellness : Beauty : Hospitality

News

Reebok designs a new brand purpose and DHL prioritises sustainability

Roman and Williams creates a design destination, PIX merges auto and retail, brands need to do more to promote diverse definitions of masculinity, ...

Fashion : Design : Retail

News

Gucci Garden at Pitti Uomo, as well as more essential CES coverage

Gucci Garden blooms into being, Samsung allows colour blind consumers to customise their TVs, Peloton re-invents home workouts, plus more from CES.

Technology : Luxury : Fashion

News

Defining a new generation of coders and other stories

In today’s digest: A gym for pregnant women, the growing collagen drinks market, Ikea’s Space 10 looks to the future of co-living and other sto...

Technology : Youth : Wellness

News

Today’s headlines, including Nikelab’s dystopian digital aesthetic

In today’s daily digest: Browns East taps into genderless retail, Cava offers bespoke loyalty rewards, Saudi Arabia as a tourist destination and ot...

Fashion : Luxury : Sustainability

News

Gucci’s alien campaign targets youth and other stories

In today’s daily digest: Gucci’s sci-fi broadcast, Ann Ringstrand makes fragrance spiritual, a study on how gaming might aid autistic cognition, ...

Advertising : Fashion : Beauty

Big Ideas

World Retail Congress 2017: Review

This year World Retail Congress sought to re-imagine the customer experience and re-assess the fundamental principles of bricks-and-mortar ret...

Retail : Artificial Intelligence : Phygital

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...

Brand Educators : Lifelong Learning : Immortal Brand

Design Directions

The Estée Edit

Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.

Estée Lauder : Sephora : Skincare

Design Directions

Dream Adventures

Expedia’s latest campaign uses 360-degree cameras and live streaming technology to bring locations such as the plains of Argentina and&nb...

Expedia : Projection Mapping : Dream Adventures

Markets

Flat Age Men's skincare

The men’s prestige skincare market is being boosted by Flat-Agers spending on targeted anti-ageing products.

Skincare : Baby Boomer Beauty : Anti-ageing

Micro Trends

Layaway Luxury

Fashion rental, installment plans, second-hand luxury stores. These quaint shopping concepts, consigned to the bin in the 90s as bold-faced luxury ...

Fashion Rental : Installemnt Plans : Second-hand

Markets

Mezcal makeover

Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is ...

Mezcal : Mexico : Los Amantes

Design Directions

Creative Lab

Ever since working with Andy Warhol in the 1980s, vodka brand Absolut has understood the importance of collaboration. But in the Brandtocratic era,...

Berlin : Flexible Architecture : MADE

Micro Trends

Untethered Retail

As brands anchor themselves online and physical stores become costly, fixed retail spaces are increasingly threatened with redundancy. A new set of...

Pop-up : Transient : Stores

Communities

Generation Jones

Children of the bust-and-boom Thatcher and Reagan years, Generation Jonesers see themselves as committed, competitive, and slightly conservative in...

&Co : DeLonghi : Gaggia

'branding' Sort By Relevance Most Recent

'branding'
Sort By

Relevance

Most Recent