'Branding'

A new guise for beer connoisseurs

Micro Trends

A new guise for beer connoisseurs

Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...
Craft Beer : Recipes : Connoisseurs
Tino Schaedler : Reinventing architecture to make it relevant to the digital world

Viewpoints

Tino Schaedler : Reinventing architecture to make it relevant to the digital world

Architect Tino Schaedler talks about reinventing architecture for the digital world. 
Digital Architecture : Tino Schaedler : Bleisure
Three Takeaways from VivaTech 2023

Big Ideas

Three Takeaways from VivaTech 2023

At Europe’s biggest start-up and tech event, VivaTech (14–17 June, Paris), AI was unsurprisingly the dominating topic, but also notable were new au...
Technology : Design : Retail
Futures 100 Innovators: June

Futures 100

Futures 100 Innovators: June

This month, we uncover the next 10 names to watch as part of our Futures 100 Innovators Awards, highlighting the brands, businesses and people inno...
Design : Retail : Food & Drink
New categories in beauty

Markets

New categories in beauty

The beauty industry doesn’t do recession. Sales remain buoyant and the industry is continuing on the front foot, developing ever more clever prod...
Product Categories : Hair Fragrance : Cleansing Waters
Intelli-Gents: Experts describe New Gents tribe

Daily Signals

Intelli-Gents: Experts describe New Gents tribe

Intelli-Gents: Experts describe New Gents tribe
Louis Vuitton : E Tautz : Patrick Grant
World Retail Conference overview

Big Ideas

World Retail Conference overview

At the World Retail Congress (WRC) in Berlin last month, more than 100 global retail CEOs gathered to discuss strategy in the post-recession enviro...
China : Emerging Markets : V-Wallet
Stat: US gamers turn to esports to boost athletic performance

Daily Signals

Stat: US gamers turn to esports to boost athletic performance

New findings from the Entertainment Software Association (ESA) reveal that 205.1m Americans aged 5–90 are regular gamers, with 60% of US adults eng...
Gaming : Stat : Statistic
Stat: Young travellers prioritise the journey as much as the destination

Daily Signals

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Stat: Consumers globally are buying clothes they never wear

Daily Signals

Stat: Consumers globally are buying clothes they never wear

According to Statista Consumer Insights, a notable number of shoppers admit to buying clothes they never wear – a wasteful habit most common among ...
Fashion : Retail : Sustainability
The Future of Intelligent Beauty breakfast briefing

Daily Signals

The Future of Intelligent Beauty breakfast briefing

The Future Laboratory and AI skincare brand Renude co-hosted a breakfast briefing at The Curve Club in Shoreditch earlier this month to explore The...
Beauty : Technology : AI
Stat: Public opinion on sports betting remains divided in the US

Daily Signals

Stat: Public opinion on sports betting remains divided in the US

Despite widespread legalisation, Americans remain split on the impact of sports betting.
Finance : Sports & Leisure : Society
RVSP: New Codes of Luxury: Longevity & Wellbeing Strategies free webinar

Daily Signals

RVSP: New Codes of Luxury: Longevity & Wellbeing Strategies free webinar

Join us on 26 February for an executive summary of our New Codes of Luxury: Longevity & Wellbeing Strategies report.
The Future Laboratory : Transformational Luxury : Longevity And Wellbeing
The Space: Taco Bell’s The Cantinas offers a taste of early retirement

Daily Signals

The Space: Taco Bell’s The Cantinas offers a taste of early retirement

Taco Bell is redefining retirement with the launch of The Cantinas, an early retirement community experience which opened in San Diego, California,...
Food & Drink : Retirement : Generations
The Campaign: Sofitel Hotels celebrates cultural encounters in Mexico City

Daily Signals

The Campaign: Sofitel Hotels celebrates cultural encounters in Mexico City

Sofitel Hotels & Resorts is showcasing its commitment to cultural connectivity with a short new film entitled The Encounter.
Luxury : Travel & Hospitality : Society
The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Daily Signals

The Campaign: Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Beauty : Diversity : Health And Wellness
Stat: India overtakes China as the top source of international students for US colleges

Daily Signals

Stat: India overtakes China as the top source of international students for US colleges

India has overtaken China as the top source of international students for US colleges, according to the Open Doors 2024 Report published by the US ...
Youth : Education : Society
Stat: Thrift-mas takes hold as Brits embrace second-hand gifting

Daily Signals

Stat: Thrift-mas takes hold as Brits embrace second-hand gifting

A shift towards second-hand shopping is set to dominate this year’s festive season, with 84% of UK consumers planning to spend part of their gift b...
Retail : Sustainability : Society
Minecraft ventures into reality with Merlin Entertainments partnership

Daily Signals

Minecraft ventures into reality with Merlin Entertainments partnership

Entertainment destination company Merlin Entertainments is partnering with Minecraft creator Mojang Studios to bring Minecraft to life through imme...
Gaming : Entertainment : Retail
KFC and Hatch promote sleep wellness with fried chicken ASMR

Daily Signals

KFC and Hatch promote sleep wellness with fried chicken ASMR

KFC has teamed up with sleep wellness company Hatch to introduce an innovative audio experience entitled KFC Fried Chicken Rain designed to help u...
Health & Wellness : Technology : Food & Drink
Chopova Lowena’s gothic dollhouse unveils whimsical rebellion for spring/summer 2025

Daily Signals

Chopova Lowena’s gothic dollhouse unveils whimsical rebellion for spring/summer 2025

For spring/summer 2025, British avant garde label Chopova Lowena transformed the basement of Shoreditch Town Hall into a gothic, rebellious dollhouse.
Fashion : Luxury : Design
Foresight Friday: Alice Crossley, senior foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight : Media : Pop Culture
Apple’s latest accessibility film champions inclusive athletics

Daily Signals

Apple’s latest accessibility film champions inclusive athletics

Apple continues to push boundaries in accessibility marketing with its latest campaign film, The Relay, directed by Derek Cianfrance.
Technology : Inclusivity : Sport
Minecraft and Lush release game-inspired bath collection

Daily Signals

Minecraft and Lush release game-inspired bath collection

To celebrate Minecraft’s 15th anniversary, the gaming company has teamed up with cosmetics retailer Lush to release a collection of 12 bath product...
Health : Wellness : Gaming
Meta AI’s Imagine Me feature transforms user photos into customisable art

Daily Signals

Meta AI’s Imagine Me feature transforms user photos into customisable art

Meta AI has launched Imagine Me, a new feature enabling users to create AI-generated images from their photos and prompts.
Technology : Pop-culture & Media : Society
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