LS:N Global

Viewpoints

Mark Palmer: Vegetarian adventurers

Pret A Manger's group marketing director explains why more brands need to take co-creation seriously.

Daily Signals

Hip to be square

UK – The new visual identity for creative college Ravensbourne puts students’ work centre stage.

Ravensbourne : NB : Brand Identity

Viewpoints

Marcus Rothoff: Autonomous Driving

The project leader of Volvo’s Drive Me initiative on making cities compatible with autonomous vehicles.

Volvo : Marcus Rothoff : Gothenburg

Big Ideas

Short and Sweet

Global – Hearst Corporation has created a straight-to-Snapchat magazine with brief articles and shoppable style advice for the scrolling gener...

Snapchat : Media Futures : Hearst Publishing

Daily Signals

Pocket concierge

New York – Travellers to selected cities can now unlock curated insider content from local experts and tastemakers with digital concierge app Porte...

Porter & Sail : Concierge App : Digital

Big Ideas

Space investors

New York – Space is the new frontier for venture capitalists who are pouring funding into space start-ups.Funding for space start-ups is higher&nbs...

Frontier Technology : Start-up : The Immortal Brand

Daily Signals

Gin school

London – Hendrick’s has brought help to bar staff with an online training site devoted to the ‘peculiar perfection’ of gin and tonic.

Hendrick’s Gin : Gin And Tonic : New Gent

Daily Signals

Fast fashion hackers

Amsterdam – Fashion label Van Slobbe Van Benthum (VSVB) has launched a Hacked collection made from upcycled clothing.

Hacked : VSVB : Hotel Droog

Daily Signals

Preview: Backwards Forecasts

Global – This week’s microtrend profiles the artists and designers looking back from the perspective of the future.

Rory Sutherland : The Future Chronicles

Daily Signals

Beauty talk

London – LS:N Global’s Beauty Futures Forum is an annual bulletin on the next 3–5 years in the beauty and wellness sector.

Beauty : Trends : Forum

Daily Signals

Game, set and match: Björn Borg blends gaming culture with fashion promotion

Stockholm – Fashion brand Björn Borg has launched a computer game to accompany its new season’s collection.

Björn Borg : First Person Lover : Gamification

Big Ideas

Pollster YouGov creates site enabling brands to search for average fans

Polling agency and think tank YouGov has created a microsite that profiles the average fan of thousands of brands and products.

YouGov : Profiles : The New Value Economy

Big Ideas

Nearly half of Britons are interested in virtual retail

A new survey reveals that British consumers are interested in the future of virtual reality retail.

Awakening Tech : Virtual Retail : The Future Laboratory

Daily Signals

Whisky with a twist: Glass creates seasonal display of sounds and visuals

Tokyo – A new interactive whisky glass generates sounds and visuals when touched by the drinker.

Whisky : Japan : Suntory HIBIKI

Daily Signals

Lost in a good book: Mr Porter offers a lesson in lifestyle

London – For the latest issue of its e-magazine The Journal, online retailer Mr Porter commissioned Los Angeles artist Seth Armstrong to ...

Luxury Matrix : Mr Porter : Sports Illustrated

Daily Signals

Immersive eating: Restaurant exudes faction mentality

Hong Kong – New restaurant Bibo is using a heady mixture of fact, fiction and narrative to create a compelling art space and restaurant.

Bibo : Hong Kong : Travel

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.

Grant Leboff : Adam Morgan : Seth Godin

Daily Signals

Working class: Artisans reveal creative process in Milan

Milan – While beautiful design is guaranteed at Milan Design Week, few visitors see the work that goes into the final products. Workmates Depicted ...

Milan : Salone Internazionale Del Mobile : Save Our Artisans

Daily Signals

Disruptive design: Eyewear brand stages engaging event

Los Angeles – For the launch of its latest digital campaign, eyewear brand Oakley immersed guests into a multimedia world of visualised data, cre...

Oakley : Multi-media : Augmented Reality

Big Ideas

Chinese tourists drive growth in airport luxury retail

China : Tourism : Airport

Daily Signals

Liquid asset: Wine bottle made from recycled paper

Healdsburg, California – British packaging firm GreenBottle has collaborated with Californian wine producer Truett-Hurst to launch Paperboy, a wine...

Wine : GreenBottle : Paperboy

Design Directions

LifeTools

Smart brands have been tapping into Millennial uncertainty by teaching their male consumers Re-con life lessons. Fashion retailer Un...

Uniqlo : HairDo : Lifetools

Daily Signals

Hairy tale: Uniqlo sites create brand life story

Tokyo – Japanese casual clothing retailer Uniqlo has launched a new microsite, Uniqlo HairDo, which provides GIF guides on matching hairstyles with...

Uniqlo : HairDo : Lifetools

Daily Signals

Weather patterns: Finnish climate inspires homewares line

Paris – Shown at Maison et Objet in Paris, the Autumn 2013 home collection by Finnish design company Marimekko features a range of textiles, tablew...

Paris : Finland : Maison Et Objet

Big Ideas

Global survey ranks London as Europe's top city

Global survey ranks London as Europe’s top city

London : Urban : Live

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