'Branding'

Gentle Monster

Design Directions

Gentle Monster

South Korean eyewear brand Gentle Monster transforms its showrooms into artistic installations.
Gentle Monster : Quantum : Seoul
Indian luxurians

Markets

Indian luxurians

Cultural imperatives and social expectations play a greater part in shaping the lifestyles and aspirations of Indian luxurians than those of their ...
Champagne : Oberoi : Bombay
Intergalactic beauty

Micro Trends

Intergalactic beauty

On the catwalks, intergalactic references began with Alexander McQueen’s Avatar-èsque Plato’s Atlantis spring/summer 2010 collection, Christopher K...
Space : Re-enlightenment : Galactic
Vietnam’s Luxury Consumers

Markets

Vietnam’s Luxury Consumers

Vietnam has luxury consumers, but not as many as you might think.
Vietnam : Santai Spa : Hanoi
Consumer Attitudes Audit

Big Ideas

Consumer Attitudes Audit

The flat screen TV reigns supreme as the technology UK householders believe they need to live comfortably, according to our latest Consumer Attitud...
Recession : Bad Manners : Flat Screen TV
Very Good and Proper

Design Directions

Very Good and Proper

The Canteen restaurant mini-chain has established itself as a top London eatery, focusing on affordable and classic British food. It is now branchi...
Furniture : Canteen : Affordable
The New Sobriety

Macro Trends

The New Sobriety

Rather than the ‘little and often’ approach to consumption that has dominated in recent years, ‘fewer and better’ is to become the new motto across...
Sober : Pared Down : Simple
Leanomics

Macro Trends

Leanomics

In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick ...
Lean : Nega-choice : Mega-choice
EQ-Commerce

Macro Trends

EQ-Commerce

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every touchpoint is a learning opportunity, and...
Retail : Technology : Media And Technology
Synchronised Care

Macro Trends

Synchronised Care

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world around us.
Beauty : Health : Wellness
Personal Information Economy

Macro Trends

Personal Information Economy

Online, there are few places we can hide. From Facebook to Google+, Tesco, Wal-Mart, American Express, Foursquare and Bing, brands are recording ou...
PIE : Data : Commodity
ThirtyfiveUps

Communities

ThirtyfiveUps

Generation X-ers have shaken off grunge, their slacker attitudes and Boomer resentment to emerge as homeowning, child-rearing ThirtyfiveUps, who ar...
Tourism : Employment : Gadgets
Kidult Craze

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and ...
Pop Culture : Nostalgia : Hello Kitty
Rebranding breathes new life into eco-health pantry Wholesome

News

Rebranding breathes new life into eco-health pantry Wholesome

Wholesome, the Australian online eco-health pantry committed to providing nourishing and planet-friendly products for everyone, has undergone a com...
Food & Drink : Retail : Delivery
World Retail Congress daily recap: Economic recovery and hyper-personalisation

News

World Retail Congress daily recap: Economic recovery and hyper-personalisation

The World Retail Congress 2023, held at Hotel Arts Barcelona, opened by reflecting on the major global events that have rocked the retail industry ...
Retail : Sustainability : Luxury
Stat: 45% of game developers say they don’t believe in the promise of the metaverse

News

Stat: 45% of game developers say they don’t believe in the promise of the metaverse

The Game Developers Conference’s annual report reveals that metaverse hype has left many game developers unenthused.
Technology : Media & Entertainment : Design
The Trend: Meta-tainment Futures

News

The Trend: Meta-tainment Futures

At the beginning of 2022, we released our Meta-tainment Futures report, dissecting the rise of Web3 and the metaverse as well as highlighting the i...
Youth : Media & Entertainment : Technology
This week: Future Forecast 2023

News

This week: Future Forecast 2023

Launching on Thursday 8 December, our new Future Forecast 2023 report highlights the top 50 consumer trends for 2023.
LS:N Global
Pernod Ricard flips the script on responsible drinking

News

Pernod Ricard flips the script on responsible drinking

Responding to the recent relaxation of pandemic restrictions in some regions, alcohol brand Pernod Ricard aims to deter young adults from unhealthy...
Youth : Health And Wellness : Society
ITA Leisure is bringing the outdoors to everyone

News

ITA Leisure is bringing the outdoors to everyone

The next-generation leisure brand has launched a collection of outdoor goods to engage those who have long felt ignored by the sector – namely Blac...
Travel & Hospitality : Retail : Diversity And Inclusion
Stat: UAE car-buyers favour second-hand vehicles

News

Stat: UAE car-buyers favour second-hand vehicles

According to research by YouGov, drivers in the UAE show the highest demand for new vehicles when compared with Australia, Germany, Britain and the...
Mobility : Financie : Society
Stat: UK social inequality worsens amid Covid-19

News

Stat: UK social inequality worsens amid Covid-19

Most people in the UK believe Covid-19 has had an impact on the nation’s inequality, according to research by YouGov.
Stat : Society : Covid-19
Stat: Gender-neutral toys broaden Gen Alpha’s horizons

News

Stat: Gender-neutral toys broaden Gen Alpha’s horizons

The Gender Beyond the Binary report by marketing agency Bigeye highlights generational discrepancies in the effects of gendered toys on children’s ...
Youth : Gender : Diversity
L’Oréal’s book spotlights global beauty rituals

News

L’Oréal’s book spotlights global beauty rituals

L’Oréal is championing global beauty rituals in a new book showcasing stories from black, indigenous and people of colour.
Beauty : Diversity & Inclusion : Ancestral Beauty
WaterBear is a Netflix for environmental activism

News

WaterBear is a Netflix for environmental activism

Partnering with over 80 global NGOs, WaterBear Network is a free online streaming service with eco-conscious intentions.
Technology : Media : Streaming
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