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'Branding'
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Fashion statement: Kenzo makes Brandstanding film
Paris – Kenzo continues to promote the message that was scrawled across its spring/summer 2014/2015 line – no fish, no nothing – with its latest fa...
Frustration Marketing
:
Brandstanding
:
Kenzo
Big Ideas
Burberry opens Shanghai flagship store with lavish show
British luxury brand Burberry has opened its largest store in China to date.
Burberry
:
Shanghai
:
Flagship
News
The Polarity Paradox: The new age of extremes
London – Delegates converged yesterday (19 March) on Milton Court, the Barbican’s latest concert venue, to face The Polarity Paradox, an examinat...
The Flat Age Society
:
Extremes
:
Convergence
Micro Trends
Hyper-Provenance
County of origin labels are no longer enough for those who want to get up close and personal with the food that they eat. Members of this new bre...
Marks And Spencers
:
Meet Your Farms
:
Sustainable Food
News
Blooming marvellous: Display makes waves at Topshop
London – London-based design practice NEON has installed a kinetic window display in Topshop’s Oxford Circus store.
Topshop
:
Neon
:
Window Display
News
Detox dream: Dior's Beauty Chronicles battle stress
Paris – Luxury brand Dior is promoting its detoxifying line of products, One Essential, with a series of short films called Beauty Chronicles, whic...
Skincare
:
One Essential
:
Fatigue
Micro Trends
Tobacco Fragrances
Beauty brands are moving away from the tried and tested floral notes traditionally used in fragrances in favour of the smoky, eccentric scent of to...
Perfume
:
Tobacco
:
1920s
News
Silver soundscapes: Hermès gives jewellery a voice
Paris – Hermès has launched its new silver collection with accompanying sound.
Space
:
Planets
:
Ring
News
Hotel shop: Droog sets up sleepover at Merci
Paris – Ever wondered what it would be like to stay the night in your favourite department store? Studio Droog has teamed up with Parisian con...
Hotel
:
Sleeping
:
H™tel Droog
Micro Trends
Slowcial media
Social media developers are feeding the more reflective sides of our minds with a new array of services that are geared towards slow thinking and m...
Slow
:
Social Media
:
App
News
High five: Chanel celebrates its iconic perfume
Paris – Chanel has followed its Little Black Jacket touring exhibition with an olfactory experience called No 5 Culture Chanel, which celebrat...
Perfume
:
Event
:
Chanel
News
Sound And Vision: online game goes back to basics
International- Danish designer Jeppe Carlsen has created a game focused around sound, along with a retro-style aesthetic.
Danish
:
Soundtrack
:
Soundscape
Big Ideas
Website gives consumers a Taste of Four Seasons
Website gives consumers a Taste of Four Seasons
Four Seasons
:
Hotel
:
Website
News
Word play: App engages young newspaper readers
Tokyo – Tokyo newspaper Tokyo Shimbun has teamed up with Dentsu Tokyo to create an augmented reality app that makes the newspaper more engaging and...
Tokyo Shimbun
:
Augmented Reality
:
App
News
Strange Days: LS:N Global prepares for a new era
London – In our most radical Trend Briefing to date, LS:N Global will explore the strange world in which we now live, and where it is going to take...
LS:N Global
:
The Dawn Of The Mega-systems
:
Tom Savigar
News
Kidsourcing: McDonald’s engages children in design
Hong Kong – For the I’m Amazing advertising campaign, children in Hong Kong created designs for the McDonald’s of their dreams, which were eventual...
Ad Campaign
:
Design
:
DDB Group Hong Kong
News
Gamified health: hot on the trail of breast cancer
Gamified health: hot on the trail of breast cancer
Apps
:
Kuala Lumpur
:
Lifestyle
News
An Italian romance: Love peaks in surreal film
An Italian romance: Love peaks in surreal film
Barcelona
:
A/w
:
Director
Big Ideas
Airline takes a stand on carrying shark products
Airline takes a stand on carrying shark products
Cathay Pacific
:
Shark-fin
:
Sustainability
Viewpoints
Stephen Philips : Immersive sound space
Arup product designer Stephen Philips talks about immersive sound space.
Arup
:
Stephen Philips
:
Sound Installation
Big Ideas
Philippines set to become economic power in the region
Philippines set to become economic power in the region
Philippines
:
C-class
:
Emerging Markets
News
Daring Encounter: Scent campaign tells a story
Daring Encounter: Scent campaign tells a story
Interactive
:
Autumn
:
Winter
News
Watching the detective: Dial a beer from Grolsch
Watching the detective: Dial a beer from Grolsch
Advertising
:
Beverages
:
Holland
News
Vision of style: App gives Pinterest a new image
Vision of style: App gives Pinterest a new image
Interactive
:
Bazaart
:
Curate
News
Digital quest: Hunt is on for hidden album tracks
Digital quest: Hunt is on for hidden album tracks
Advertising
:
Ads
:
Marketing
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