'Branding'

Fashion statement: Kenzo makes Brandstanding film

News

Fashion statement: Kenzo makes Brandstanding film

Paris – Kenzo continues to promote the message that was scrawled across its spring/summer 2014/2015 line – no fish, no nothing – with its latest fa...
Frustration Marketing : Brandstanding : Kenzo
Burberry opens Shanghai flagship store with lavish show

Big Ideas

Burberry opens Shanghai flagship store with lavish show

British luxury brand Burberry has opened its largest store in China to date.
Burberry : Shanghai : Flagship
The Polarity Paradox: The new age of extremes

News

The Polarity Paradox: The new age of extremes

London – Delegates converged yesterday (19 March) on Milton Court, the Barbican’s latest concert venue, to face The Polarity Paradox, an examinat...
The Flat Age Society : Extremes : Convergence
Hyper-Provenance

Micro Trends

Hyper-Provenance

County of origin labels are no longer enough for those who want to get up close and personal with the food that they eat. Members of this new bre...
Marks And Spencers : Meet Your Farms : Sustainable Food
Blooming marvellous: Display makes waves at Topshop

News

Blooming marvellous: Display makes waves at Topshop

London – London-based design practice NEON has installed a kinetic window display in Topshop’s Oxford Circus store.
Topshop : Neon : Window Display
Detox dream: Dior's Beauty Chronicles battle stress

News

Detox dream: Dior's Beauty Chronicles battle stress

Paris – Luxury brand Dior is promoting its detoxifying line of products, One Essential, with a series of short films called Beauty Chronicles, whic...
Skincare : One Essential : Fatigue
Tobacco Fragrances

Micro Trends

Tobacco Fragrances

Beauty brands are moving away from the tried and tested floral notes traditionally used in fragrances in favour of the smoky, eccentric scent of to...
Perfume : Tobacco : 1920s
Silver soundscapes: Hermès gives jewellery a voice

News

Silver soundscapes: Hermès gives jewellery a voice

Paris – Hermès has launched its new silver collection with accompanying sound.
Space : Planets : Ring
Hotel shop: Droog sets up sleepover at Merci

News

Hotel shop: Droog sets up sleepover at Merci

Paris – Ever wondered what it would be like to stay the night in your favourite department store? Studio Droog has teamed up with Parisian con...
Hotel : Sleeping : H™tel Droog
Slowcial media

Micro Trends

Slowcial media

Social media developers are feeding the more reflective sides of our minds with a new array of services that are geared towards slow thinking and m...
Slow : Social Media : App
High five: Chanel celebrates its iconic perfume

News

High five: Chanel celebrates its iconic perfume

Paris – Chanel has followed its Little Black Jacket touring exhibition with an olfactory experience called No 5 Culture Chanel, which celebrat...
Perfume : Event : Chanel
Sound And Vision: online game goes back to basics

News

Sound And Vision: online game goes back to basics

International- Danish designer Jeppe Carlsen has created a game focused around sound, along with a retro-style aesthetic.
Danish : Soundtrack : Soundscape
Website gives consumers a Taste of Four Seasons

Big Ideas

Website gives consumers a Taste of Four Seasons

Website gives consumers a Taste of Four Seasons
Four Seasons : Hotel : Website
Word play: App engages young newspaper readers

News

Word play: App engages young newspaper readers

Tokyo – Tokyo newspaper Tokyo Shimbun has teamed up with Dentsu Tokyo to create an augmented reality app that makes the newspaper more engaging and...
Tokyo Shimbun : Augmented Reality : App
Strange Days: LS:N Global prepares for a new era

News

Strange Days: LS:N Global prepares for a new era

London – In our most radical Trend Briefing to date, LS:N Global will explore the strange world in which we now live, and where it is going to take...
LS:N Global : The Dawn Of The Mega-systems : Tom Savigar
Kidsourcing: McDonald’s engages children in design

News

Kidsourcing: McDonald’s engages children in design

Hong Kong – For the I’m Amazing advertising campaign, children in Hong Kong created designs for the McDonald’s of their dreams, which were eventual...
Ad Campaign : Design : DDB Group Hong Kong
Gamified health: hot on the trail of breast cancer

News

Gamified health: hot on the trail of breast cancer

Gamified health: hot on the trail of breast cancer
Apps : Kuala Lumpur : Lifestyle
An Italian romance: Love peaks in surreal film

News

An Italian romance: Love peaks in surreal film

An Italian romance: Love peaks in surreal film
Barcelona : A/w : Director
Airline takes a stand on carrying shark products

Big Ideas

Airline takes a stand on carrying shark products

Airline takes a stand on carrying shark products
Cathay Pacific : Shark-fin : Sustainability
Stephen Philips : Immersive sound space

Viewpoints

Stephen Philips : Immersive sound space

Arup product designer Stephen Philips talks about immersive sound space. 
Arup : Stephen Philips : Sound Installation
Philippines set to become economic power in the region

Big Ideas

Philippines set to become economic power in the region

Philippines set to become economic power in the region
Philippines : C-class : Emerging Markets
Daring Encounter: Scent campaign tells a story

News

Daring Encounter: Scent campaign tells a story

Daring Encounter: Scent campaign tells a story
Interactive : Autumn : Winter
Watching the detective: Dial a beer from Grolsch

News

Watching the detective: Dial a beer from Grolsch

Watching the detective: Dial a beer from Grolsch
Advertising : Beverages : Holland
Vision of style: App gives Pinterest a new image

News

Vision of style: App gives Pinterest a new image

Vision of style: App gives Pinterest a new image
Interactive : Bazaart : Curate
Digital quest: Hunt is on for hidden album tracks

News

Digital quest: Hunt is on for hidden album tracks

Digital quest: Hunt is on for hidden album tracks
Advertising : Ads : Marketing
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