'Branding'

TFWA Asia-Pacific 2024: Distillation Stories

Big Ideas

TFWA Asia-Pacific 2024: Distillation Stories

From Glenfiddich and Jack Daniel’s to House of Suntory, spirits brands are shifting focus to engage emerging market travellers with interactive ret...
Travel Retail : APAC : Alcohol
Unpacking luxury’s NFT and metaverse opportunity

Viewpoints

Unpacking luxury’s NFT and metaverse opportunity

Daniella Loftus, a member of Red DAO, describes how non-fungible tokens (NFTs) and digital goods can open new revenue streams and enhance audience ...
Luxury : Technology : NFTs
Flat Age Women Market

Markets

Flat Age Women Market

Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...
Media : Beauty : Baby Boomers
High-end Pets Market

Markets

High-end Pets Market

While Millennials continue to delay parenthood, or eschew it altogether, they are spending billions on luxurious lifestyles for their pets.
Luxury : Retail : Future Family
A luxury chalet for glacier explorers, while AI creates bespoke skincare

News

A luxury chalet for glacier explorers, while AI creates bespoke skincare

Sheldon Chalet turns luxurians into glacial adventurers, Proven offers an AI-driven skincare journey, Budweiser pays attention to the young Chinese...
Travel : Beauty : Drinks
Adidas causes a stir on the subway, Foreo unmasks high-tech skincare at CES

News

Adidas causes a stir on the subway, Foreo unmasks high-tech skincare at CES

Audi helps halt road traffic accidents, Chinese consumers steer growth in the ride-share market, and how brands can bin plastic packaging for good.
Fashion : Mobility : Auto
Gucci’s Renaissance aesthetic, and other stories

News

Gucci’s Renaissance aesthetic, and other stories

In today’s daily digest: Julep empowers women on stereotyping, Teen Vogue launches activist summit, MOIA’s electric vehicle for sharing, and other ...
Luxury : Auto : Youth
Proenza Schouler supports Planned Parenthood and other stories

News

Proenza Schouler supports Planned Parenthood and other stories

In today’s daily digest: High-end West African dining, Minecraft as fiction, BuzzFeed’s intelligent stove and other top stories.
Food : Fashion : Retail
Young Vietnamese Luxurians

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...
Luxury : Vietnam : Vietnamese Luxurians
Global Fashion Summit: Forming Fashion’s New Alliances

Big Ideas

Global Fashion Summit: Forming Fashion’s New Alliances

favour of planet-first, radical collaborations.
Fashion : Sustainability : Retail
Five Brands Elevating the Outdoor Leisure Market

Big Ideas

Five Brands Elevating the Outdoor Leisure Market

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes that better su...
Travel : Leisure : Fashion
Post-hype Sneaker Market

Markets

Post-hype Sneaker Market

The future of the sneaker market is evolving beyond hype as brands tackle innovation, sustainability and shifting consumer demands to stay competit...
Fashion : Fandom : Sneakers
Five Generation Z-Founded Brands to Watch

Big Ideas

Five Generation Z-Founded Brands to Watch

Optimistic, ambitious and socially switched on, the first wave of Generation Z-founded brands are hitting the market. These are the disruptors to w...
Youth : Retail : Beauty
Home States Futures: Residential Retail

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...
Retail : Home : Technology
The Big Idea: Influ-seller platforms

News

The Big Idea: Influ-seller platforms

Merging content creation and curation, this year we examined the rise of influ-seller apps and platforms that allow brands to maximise the reach of...
Retail : E-commerce : Marketing
Mulberry and The Slow Grind are decelerating creativity

News

Mulberry and The Slow Grind are decelerating creativity

Following a sell-out edition in 2020, the creative, environmental and social anthology The Slow Grind is teaming up with luxury brand Mulberry to l...
Fashion : Sustainability : Society
The productivity paradox of self-isolation

Viewpoints

The productivity paradox of self-isolation

As the world adapts to life in isolation, brands operating in an accelerated capacity are spouting self-improvement and productivity – but not for ...
Advertising : Retail : Covid-19
​What is the future of moral business?

Viewpoints

​What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.
Marketing : Technology : Workplace
Calum Jacobs on why football journalism needs to create a space for black writers

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...
Media : Youth : Sports
Should brands be capitalising on self-care?

Viewpoints

Should brands be capitalising on self-care?

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.
Wellness : Mental Health : Beauty
What if every day was Black Friday?

Viewpoints

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?
Retail : Fashion : Digital
Is offline the new luxury?

Viewpoints

Is offline the new luxury?

As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.
Luxury : Digital : Travel
Is it time to make retail spaces age-agnostic?

Viewpoints

Is it time to make retail spaces age-agnostic?

With an ever-growing generation of affluent older consumers, retailers need to stop focusing exclusively on the young.
Retail : Fashion : Interiors
Could Facebook launch a Line store?

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia : Social Media : Line
Olfactive Menus

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.
Fragrance : Cocktail : Berlin
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