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Big Ideas
Apple tracking service to shake up retail world
Apple tracking service to shake up retail world
Apple
:
GPS
:
NFC
Viewpoints
Julian Brown : The importance of sound for brands
Sound artist Julian Brown talks about the importance of sound for brands.
Sounds
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Julian Brown
:
Senses
News
Global, local and social: A new inline network
Global, local and social: A new inline network
Social Media
:
Online Community
:
Milan
News
Stat: Consumers admit to choosing inaction on climate change due to eco-guilt
More than a quarter of people (28%) in 31 countries fall into the category of ‘anxious inactives’, according to the latest GlobeScan Healthy & ...
Society
:
Sustainability
:
Retail
News
Microsoft Teams reinvents global communication with AI translation tools
Microsoft Teams is elevating the way people connect by introducing a real-time AI-powered interpreter feature, enabling participants to speak or li...
Technology
:
Workplace
:
Society
News
Oxfam and Vinted tie up for London Fashion Week
Non-governmental organisation Oxfam partnered with online marketplace Vinted for its Style for Change runway show at London Fashion Week.
Fashion
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Sustainability
:
Retail
News
Vaseline launches world’s first skincare product for transgender women
Vaseline has taken a significant step towards inclusivity with the release of the Transition Body Lotion, the first skincare product specifica...
Inclusivity
:
Health
:
Beauty
News
Stat: Public trust in AI is sinking across the board
A recent report from global communications firm Edelman reveals a significant trust gap in artificial intelligence (AI) technologies.
AI
:
Technology
:
Trust
News
Stat: British Gen Z workers treat employers like bad dates
Job ghosting, a trend previously associated with dating, has now infiltrated the professional realm, with Gen Z job-seekers treating potential empl...
Workplace
:
Youth
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Society
News
Asahi’s vending machines suck in CO2 for sustainability
Japanese beverage giant Asahi is using vending machines, one of Japan’s most ubiquitous devices, to help cut its carbon emissions.
Vending Machines
:
CO2 Emissions
:
CO2
News
Stat: Half of working UK adults fail to take full annual leave
British Airways Holidays has launched a campaign to encourage Britons to holiday more after finding that 50% of UK working adults do not take all o...
Stat
:
Stats
:
Statistic
News
Apple joins the Great Resignation in its ad trilogy
The latest instalment of Apple’s Underdogs video series – which charts the career journey of a team of under-estimated employees – uses narrative-d...
Advertising & Branding
:
Media And Entertainment
:
Society
News
Canada legalises psilocybin and MDMA for medical use
Previously outlawed recreational drugs are making their way into medical institutions.
Health And Wellness
:
Mental Health
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Psychedelics
News
Stat: England’s homes produce more carbon than its cars
For the first time, the National Housing Federation has calculated that the carbon emissions produced by homes in England are exacerbated by poor i...
Sustainability
:
Society
:
Home
News
Benefit’s Twitch channel is beautifying gaming
Beauty brand Benefit Cosmetics is making a foray into the gaming world with the launch of a branded channel on streaming service Twitch.
Beauty
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Media And Entertainment
:
Gaming
News
H&M’s pride campaign unlocks LGBT+ history
The fashion retailer is highlighting the meaning behind the universal LGBT+ rainbow symbol through an awareness-building, history-led campaign.
Advertising
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Intersectionality
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Pride
News
Varo diversifies digital banking for the everyman
Varo is relaunching its digital banking service with a new campaign that aims to communicate its values as an inclusive bank.
Banking
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Money
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Fintech
News
Unilever’s biotech innovation points to cleaning futures
The FMCG firm has launched its venture Penrhos Bio, creating an organic compound that aims to solve the problem of bacterial growth on household su...
Health And Wellness
:
Technology
:
Cleaning Products
News
The Big Idea: Trans-positive beauty and wellness
While beauty and haircare are important to the Trans+ community, this audience has been largely overlooked by mainstream brands.
Beauty
:
Health And Wellness
:
Transgender
News
A text-based daily paper combatting news fatigue
The New Paper is a text-based news services that curates concise updates into a single daily message.
Technology
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The Focus Filter
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Apps
News
Coca-Cola posits an optimistic new normal
Its latest campaign, Open Like Never Before, highlights the mindset shifts that have occurred during the pandemic, encouraging optimism for the fut...
Society
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Campaign
:
Advertising
News
Deciem's virtual consultations connect skincare experts
Deciem's new virtual consultation feature invites consumers to digitally connect with the brand's skincare experts.
Beauty
:
Wellness
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Skincare
News
Ideal turns in-store employees into live-stream broadcasters
Multi-brand jeweller Ideal has moved to a digital business model, creating virtual stores in response to physical shop closures.
Retail
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China
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Jewllery
News
Dove celebrates self-love with its Girls Room series
Dove has launched a five-part scripted series to draw attention to issues commonly faced by young women.
Beauty
:
Self Esteem
:
Dove
News
MyBeautyBrand allows beauty buffs to set up shop
Allowing anybody to set up a store and share their favourite beauty looks, MyBeautyBrand is a new platform positioning itself as the antidote to in...
Beauty
:
Retail
:
Youth
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