'Branding'

Big gig: Music partnership sees live streaming of concert

Daily Signals

Big gig: Music partnership sees live streaming of concert

Big gig: Music partnership sees live streaming of concert
Bloggers : Rhianna : Nokia Play
Micro-victories

Micro Trends

Micro-victories

Brands are shifting from sponsorships to shaping their own fitness competitions, offering micro-achievements that turn participation into the core ...
Fitness : Health & Wellness : Participation
The Bromeopathy Market

Markets

The Bromeopathy Market

Bromeopathy is entering the mainstream as the wellness industry caters for a new wave of men seeking science-backed products and supplements to fue...
Health & Wellness : Identities : Sports & Leisure
Decoding Masculinity

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...
Health & Wellness : Youth : Pop-culture & Media
The digital future of Fashion Weeks

Big Ideas

The digital future of Fashion Weeks

The impact of Covid-19 and growing climate concerns are pushing luxury and fashion brands to technology that digitises the runway and buying process.
Fashion : Luxury : Retail
Fast Fashion Rental

Micro Trends

Fast Fashion Rental

Clothing rental is moving from high-end fashion to the high street, creating new paths to discovery and access for trend-conscious consumers.
Retail : Fashion : Retail Technology
Listening to Londoners and imagining young luxury

Daily Signals

Listening to Londoners and imagining young luxury

Off The Block pushes for social good, Tiffany & Co releases a music video, Yahoo protects user's data in new private messaging app.
Luxury : Drinks : Food
Five stand-out fashion films for autumn/winter 2012

Markets

Five stand-out fashion films for autumn/winter 2012

Fashion films are changing as brands use directors with a grasp of narrative and humour to bring their collections to life.
Christian Dior : YouTube : Depeche Mode
Bread & Butter spring/summer 2013: Premium denim

Big Ideas

Bread & Butter spring/summer 2013: Premium denim

The latest denim trends for spring/summer 2013 were on show at the Bread & Butter Berlin trade fair earlier this month, as brands returned to premi...
Scott Morrison : Temple Of Denim : Karl-Heinz Muller
Third Space Retail

Markets

Third Space Retail

Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail : Third Spaces : Community
The brands rethinking premium drinks packaging

Big Ideas

The brands rethinking premium drinks packaging

Sustainable packaging for alcohol is becoming more sophisticated as premium brands push sustainability through innovative, eco-friendly bottles and...
Drinks : Packaging : Sustainability
Asian Virtual Kitchens Market

Markets

Asian Virtual Kitchens Market

Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...
Food : Drink : Covid-19
Are head office staff the new retail influencers?

Big Ideas

Are head office staff the new retail influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.
Retail : Fashion : Social Media
Mature Men’s Beauty Market

Markets

Mature Men’s Beauty Market

Beauty products aimed at an older demographic are skewed towards women, but more and more Baby Boomer men are seeking brands to address the skin ne...
Beauty : Retail : New Masculinity
Examining the evolution of online dating as well as the growing trust in robots

Daily Signals

Examining the evolution of online dating as well as the growing trust in robots

Walmart taps into text commerce, Toyota offers mobile retail possibilities, OKCupid provokes change, and voice activated assistants gain America’s ...
Beauty : Technology : Retail
Today’s headlines, including Hims talks to Millennial men about their health needs

Daily Signals

Today’s headlines, including Hims talks to Millennial men about their health needs

In today’s daily digest: GF Smith upcycles coffee cups, tea as a beauty product at The Botanical Store, how offline is a new luxury signifier, and ...
Wellness : Retail : Luxury
African Fashion Market

Markets

African Fashion Market

From inclusive supply chains to the rise of e-commerce, Africa’s fashion market offers exciting opportunities for international and local brands.
Fashion : Apparel : Retail
Autumn/winter 2015 Fashion Innovation

Big Ideas

Autumn/winter 2015 Fashion Innovation

Designers this season are responding to shifts in technology and culture, not just with their collections but also with innovative digital partne...
VFiles : Burberry : Chromat
City Surf

Micro Trends

City Surf

Urbanites are embracing surfing not just as a seasonal fashion fad, but also as a source of creative inspiration and as the ultimate connoisseur sp...
Barcelona : Newport Beach : Michael Quinones
Luxury Maisons

Micro Trends

Luxury Maisons

As the global economy recovers and prepares for a new turbulent era, so too are the flagship locations of the top luxury brands. New Maison spaces ...
Flagships : Temples : Experience
Skintellectual Bodycare

Markets

Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...
Beauty : Bodycare : Health And Wellness
Fragrance Futures Market

Markets

Fragrance Futures Market

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves into new dime...
Fragrance : Luxury : Beauty
Urbanista solar charges its headphones for infinite playtime

Daily Signals

Urbanista solar charges its headphones for infinite playtime

The technology brand is working with solar cell company Exeger to offer innovative headphones that can be charged using the sun.
Media And Entertainment : Technology : Sustainability
This sustainable skincare uses wine waste

Daily Signals

This sustainable skincare uses wine waste

The skincare brand is transforming waste ingredients from wine-making into beauty products.
Beauty : Food & Drink : Sustainability
Postable beauty samples for safer brand discovery

Daily Signals

Postable beauty samples for safer brand discovery

Clean cosmetics brand Kosas is launching accessibly priced, postable samples of its products allowing curious consumers to try before they buy.
Beauty : E-commerce : Recuperative Living
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