'Branding'

The Body Shop hires those quickest to apply

Daily Signals

The Body Shop hires those quickest to apply

The Body Shop is working towards a fully inclusive hiring process with an initiative that sees the company hire the first person that applies for a...
Workplace : Society : Retail
Global tech brands unite for smart home standard

Daily Signals

Global tech brands unite for smart home standard

The Zigbee Alliance has joined forces with Apple, Google and Amazon to develop a smart home standard that means new devices are likely to be compat...
Media : Technology : Entertainment
Mica’s Moon School is an interactive Alexa game

Daily Signals

Mica’s Moon School is an interactive Alexa game

Media agency MediaCom has claimed an industry first with its use of voice technology to create an interactive storytelling game.
Media : Technology : Entertainment
The Trend: Conscious Deceleration

Daily Signals

The Trend: Conscious Deceleration

Struggling to keep up with the fast-paced and demanding approaches to fitness, in 2020 health-conscious consumers will look for a more measured, lo...
Health : Wellness : Technology
Summersalt debuts apparel for untethered travellers

Daily Signals

Summersalt debuts apparel for untethered travellers

The swimwear brand is expanding into the ‘status symbol’ of travel apparel.
Travel : Fashion : Leisure
Alchemic skincare with a spiritual edge

Daily Signals

Alchemic skincare with a spiritual edge

Emerging skincare brand Strange Bird unites consumers’ rising interest in spirituality with traditional Chinese beauty regimes.
Beauty : Wellness : Spirituality
Louis Vuitton brings luxury touch to eSports

Daily Signals

Louis Vuitton brings luxury touch to eSports

The French luxury house has become the first to collaborate with a major eSports organisation.
Luxury : ESports : Entertainment
Obsess wants to refresh the e-commerce experience

Daily Signals

Obsess wants to refresh the e-commerce experience

The fashion software company has launched a new e-commerce platform that re-invents product discovery online.
Retail : E-commerce : Digital
Sonos explores music’s effect on the mind

Daily Signals

Sonos explores music’s effect on the mind

To celebrate Google Assistant’s integration on Sonos devices, Sonos created an immersive, multi-sensory installation in London.
Technology : Sound : Music
Skin serums that traverse women’s cycles

Daily Signals

Skin serums that traverse women’s cycles

French skincare brand Typology has launched a line of four serums that respond to changes in women’s skin throughout their menstrual cycle.
Beauty : Luxury : Hormones
Belstaff celebrates Scotland’s rural characters

Daily Signals

Belstaff celebrates Scotland’s rural characters

Belstaff has commissioned a photographic project focusing on everyday individuals living in the Highlands and islands of western Scotland.
Luxury : Fashion : Society
A luxury Bitcoin watch for the crypto-affluent

Daily Signals

A luxury Bitcoin watch for the crypto-affluent

Watchmaker Franck Muller has created the Encrypto, the world’s first functional Bitcoin timepiece that allows wearers to check their balance and s...
Luxury : Finance : Cryptocurrency
Thought-starter: Is it time for tech to blend into the background?

Daily Signals

Thought-starter: Is it time for tech to blend into the background?

Asconsumers seek a more balanced relationship with devices and technology, brandsare creating home electronics that blend seamlessly into the backg...
Technology : Design : Luxury
Thought-starter: Will fashion embrace eco-friendly fur?

Daily Signals

Thought-starter: Will fashion embrace eco-friendly fur?

With the real versus replica fur debate still raging, deputy foresight editor Kathryn Bishop explores the eco innovators disrupting fashion product...
Fashion : Luxury : Fur
Thought-starter: Can the sharing economy transform childcare?

Daily Signals

Thought-starter: Can the sharing economy transform childcare?

With the sharing economy disrupting many of the core pillars of adult life, brands are now turning their attention to the ways it can positively im...
Youth : Sharing Economy : Housing
The world’s ‘best restaurant’ opens a gourmet hotel

Daily Signals

The world’s ‘best restaurant’ opens a gourmet hotel

In May, chef Massimo Bottura will open a hotel to accommodate visitors to his world-famous restaurant.
Food : Luxury : Hospitality
Thought-starter: Will tomorrow’s brand experiences be in constant flux?

Daily Signals

Thought-starter: Will tomorrow’s brand experiences be in constant flux?

The rise of reactive new materials and technologies means that future physical consumer touchpoints will no longer be set in stone… or any other so...
Technology : Media : Futuretainment
Thought-starter: Should reusable water bottles be a luxury product?

Daily Signals

Thought-starter: Should reusable water bottles be a luxury product?

Virgil Abloh’s reusable water bottle for Evian is indicative of luxury’s new mindset. But senior futures analyst Victoria Buchanan asks: shouldn’t ...
Drinks : Sustainability : Luxury
Thought-starter: Are retail staff the new influencers?

Daily Signals

Thought-starter: Are retail staff the new influencers?

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers, says deput...
Retail : Fashion : Workplace
Uber is offering mindfulness on-the-go

Daily Signals

Uber is offering mindfulness on-the-go

Through the partnership with mindfulness app Calm, riders can now access a series of guided meditations through the Uber app.
Health : Wellness : Mobility
The Campaign: The Everything by Kenzo

Daily Signals

The Campaign: The Everything by Kenzo

Luxury campaigns took a dramatic twist in 2018, with cinematic experiences dominating brand communications. In the spring, Tiffany & Co.’s, musical...
Luxury : Advertising : Film
The Interview: John Connell on spatial sound experiences

Daily Signals

The Interview: John Connell on spatial sound experiences

Earlier in the year, we discussed how spatial sound has the potential to create new immersive experiences with John Connell, researcher-in-residenc...
Media : Digital : Retail
Burger King uses geofencing to poach McDonald’s customers

Daily Signals

Burger King uses geofencing to poach McDonald’s customers

The fast food chain found success when it offered one-cent Whopper burgers to those in the proximity of a McDonald’s.
Food : Marketing : Backlash Brands
Nike's latest drop is only available on Craigslist

Daily Signals

Nike's latest drop is only available on Craigslist

Streetwear fans buying Martine Rose and Nike must travel to a seller’s house in London in order to purchase the collection.
Fashion : Youth : Retail
Thought-starter: How are Poland’s middle class spending?

Daily Signals

Thought-starter: How are Poland’s middle class spending?

Deputy foresight editor Kathryn Bishop explores how Poland’s emerging middle class are using luxury goods and services to signify their new-found s...
Luxury : Culture : Retail
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