LS:N Global

Daily Signals

Visit Iceland mocks the metaverse to promote IRL trips

The nation's tourism board is drawing on the proliferation of the metaverse as part of its latest campaign.

Travel & Hospitality : Media & Entertainment : Advertising & Branding

Viewpoints

Neil McFarland: The war over freemium

Freemium has changed the mobile gaming landscape and started a pseudo-war between gamers and developers.

Ustwo : Freemium : Gaming

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...

Faction Marketing : Netstalgia : Novembre

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...

Web3 : Metaverse : Retail

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.

Luxury : Retail : Entertainment

Micro Trends

Immersive Interfaces

New phygital interfaces are reshaping branded spaces and our personal environments.

Technology : Design : Retail

Markets

Exertainment Market

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...

Fitness : Entertainment : Wellness

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...

The Metaverse : Media & Technology : Society

Big Ideas

World Retail Congress 2015 Review: Part 1

For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...

World Retail Congress 2015 : Metro Group : Disney

Big Ideas

How AR will transform fake news into digi-tainment

Designer Clara Ormières explores how augmented reality (AR) will change the way in which we interpret and experience the news in her Unreal Plots p...

Augmented Reality : Media : Dutch Design Week

Design Directions

Poly-reality

‘Real’ no longer trumps ‘virtual’. A new aesthetic celebrates all things digital and artificial, and is challenging notions of authenticity and ge...

Anti-authenticity Marketing : 3d Modelling : Hunter

Trend Tracker

Awakening Tech

Identified by LS:N Global in 2014, the Awakening Tech macrotrend explored how consumers are negotiating their identities in a digital world and h...

Sensor Technologies : Affective Computing : Living Architecture

Big Ideas

Clerkenwell Design Week 2016: Top Five Not To Be Missed

This year Clerkenwell Design Week is being re-invented as a more cross-disciplinary and experiential event. LS:N Global profiles our top five desti...

Clerkenwell Design Week : Workplace Futures : Interior Architecture

Big Ideas

Lisbon Web Summit

Moving to the Portuguese capital from Dublin this year, the event had nearly doubled in size to host more than 53,000 attendees and focused on far-...

Web Summit 2016 : Lisbon : Digital Media

Big Ideas

Global Wellness Summit 2017: Key findings

From neuromodulation technology to mindful movement, we explore the most intriguing ideas to come out of the annual summit in Miami.

Wellness

Communities

Digital Architects

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.

Retail : Communities

Big Ideas

World Retail Congress 2012: store format trends

London – Retailers are embracing omni-channel and this will have a significant impact on store formats, as retail footprints and environments ...

Interactive : WRC : House Of Fraser

Daily Signals

Today’s brief featuring Glossier’s new eclectic campaign

In today’s daily digest: Foam Studio rebrands science, MADE helps new designers, Facebook’s virtual romance and other top stories.

Wellness : Beauty : Digital

Big Ideas

Interactive listening

Technology devices are becoming central to the listening experience, with interactive apps and AR tools revealing greater meaning behind the music.

Media : Technology : Music

Daily Signals

Pioneering sustainable underwear and a space for healing

Organic Basics makes sustainable garments accessible, HealHaus’ quiet space considers wellbeing, iQiyi opens a cinema that hosts on-demand entertai...

Fashion : Wellness : Technology

Micro Trends

Mundane Gaming

Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into a form of escapism.

Gaming : Technology : Health & Wellness

Daily Signals

Google Poly creates new possibilities for AR, and other stories

In today’s daily digest: Samsung takes a swipe at Apple, Ixcela optimises the body through the gut, Airlabs tackles indoor pollution and other stor...

Digital : Technology : Advertising

Daily Signals

McDonald’s takes anime inspiration to real life with WcDonald’s universe

In a ground-breaking move, fast food giant McDonald’s is bringing fans’ beloved WcDonald’s from anime fiction into reality.

Fandom : Youth : Entertainment

Daily Signals

Fairmont and Raffles open opulent hybrid hotel in Doha

Global hospitality brands Fairmont and Raffles are hyper-charging the luxury stay in Doha with a new hybrid hotel.

Travel & Hospitality : Luxury : High End Hotels

Daily Signals

Match wants to connect single-parent daters

Recognising the challenges that single parents face when dating online, dating company Match has unveiled Stir to specifically target this group.

Dating : Media & Entertainment : Society

'virtual reality' Sort By Relevance Most Recent

'virtual reality'
Sort By

Relevance

Most Recent