'virtual reality'

Meta-phygital Retail Market

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3 : Metaverse : Retail
Luxtainment

Micro Trends

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.
Luxury : Retail : Entertainment
Immersive Interfaces

Micro Trends

Immersive Interfaces

New phygital interfaces are reshaping branded spaces and our personal environments.
Technology : Design : Retail
Exertainment Market

Markets

Exertainment Market

As consumers look for new ways to inject fun into fitness, brands are introducing a range of platforms and services that combine entertainment and ...
Fitness : Entertainment : Wellness
The Betterverse

Macro Trends

The Betterverse

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse : Media & Technology : Society
World Retail Congress 2015 Review: Part 1

Big Ideas

World Retail Congress 2015 Review: Part 1

For the ninth annual World Retail Congress, retailers gathered in Rome to ponder the wave of technological innovation disrupting every aspect of th...
World Retail Congress 2015 : Metro Group : Disney
How AR will transform fake news into digi-tainment

Big Ideas

How AR will transform fake news into digi-tainment

Designer Clara Ormières explores how augmented reality (AR) will change the way in which we interpret and experience the news in her Unreal Plots p...
Augmented Reality : Media : Dutch Design Week
Poly-reality

Design Directions

Poly-reality

‘Real’ no longer trumps ‘virtual’. A new aesthetic celebrates all things digital and artificial, and is challenging notions of authenticity and ge...
Anti-authenticity Marketing : 3d Modelling : Hunter
Awakening Tech

Trend Tracker

Awakening Tech

Identified by LS:N Global in 2014, the Awakening Tech macrotrend explored how consumers are negotiating their identities in a digital world and h...
Sensor Technologies : Affective Computing : Living Architecture
Lisbon Web Summit

Big Ideas

Lisbon Web Summit

Moving to the Portuguese capital from Dublin this year, the event had nearly doubled in size to host more than 53,000 attendees and focused on far-...
Web Summit 2016 : Lisbon : Digital Media
Clerkenwell Design Week 2016: Top Five Not To Be Missed

Big Ideas

Clerkenwell Design Week 2016: Top Five Not To Be Missed

This year Clerkenwell Design Week is being re-invented as a more cross-disciplinary and experiential event. LS:N Global profiles our top five desti...
Clerkenwell Design Week : Workplace Futures : Interior Architecture
World Retail Congress 2012: store format trends

Big Ideas

World Retail Congress 2012: store format trends

London – Retailers are embracing omni-channel and this will have a significant impact on store formats, as retail footprints and environments ...
Interactive : WRC : House Of Fraser
Digital Architects

Communities

Digital Architects

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.
Retail : Communities
Global Wellness Summit 2017: Key findings

Big Ideas

Global Wellness Summit 2017: Key findings

From neuromodulation technology to mindful movement, we explore the most intriguing ideas to come out of the annual summit in Miami.
Wellness
Today’s brief featuring Glossier’s new eclectic campaign

Daily Signals

Today’s brief featuring Glossier’s new eclectic campaign

In today’s daily digest: Foam Studio rebrands science, MADE helps new designers, Facebook’s virtual romance and other top stories.
Wellness : Beauty : Digital
Interactive listening

Big Ideas

Interactive listening

Technology devices are becoming central to the listening experience, with interactive apps and AR tools revealing greater meaning behind the music.
Media : Technology : Music
Pioneering sustainable underwear and a space for healing

Daily Signals

Pioneering sustainable underwear and a space for healing

Organic Basics makes sustainable garments accessible, HealHaus’ quiet space considers wellbeing, iQiyi opens a cinema that hosts on-demand entertai...
Fashion : Wellness : Technology
Mundane Gaming

Micro Trends

Mundane Gaming

Countering our hyper-emotional online existence, gaming platforms are turning mundane daily activities into a form of escapism.
Gaming : Technology : Health & Wellness
Google Poly creates new possibilities for AR, and other stories

Daily Signals

Google Poly creates new possibilities for AR, and other stories

In today’s daily digest: Samsung takes a swipe at Apple, Ixcela optimises the body through the gut, Airlabs tackles indoor pollution and other stor...
Digital : Technology : Advertising
Activism Gaming

Micro Trends

Activism Gaming

A new generation are viewing the gaming world as a utopian medium to explore and express their social, ethical and political values.
Youth : Media : Entertainment
CES 2024 daily recap: Construction site futures, AI-powered cars and Will.i.am

Daily Signals

CES 2024 daily recap: Construction site futures, AI-powered cars and Will.i.am

Day two of the Consumer Electronics Show started with HD Hyundai's keynote address delivered by CEO Kisun Chung who emphasised the slow tech adopti...
Technology : Pop-culture & Media : Mobility
LVMH launches its online luxury hub 24 Sèvres

Daily Signals

LVMH launches its online luxury hub 24 Sèvres

Global – The e-commerce platform stocks clothes, accessories and beauty products from a range of brands.
Retail : Fashion : Digital
Milan Salone 2016: Subversive dreamers

Daily Signals

Milan Salone 2016: Subversive dreamers

Milan – Can objects dream? Students from the Media & Interaction Design course at ECAL consider the hidden aspects of everyday products.
ECAL : Media & Interaction : When Objects Dream
Daily digest: Do we need print to feel more human?

Viewpoints

Daily digest: Do we need print to feel more human?

PaperLater lets consumers curate their own web stories into a printed newspaper. Is this what we need to be individuals in the digital age?
PaperLater : Newspaper : The Curator Generation
App finds the perfect fit for women’s bras

Big Ideas

App finds the perfect fit for women’s bras

US – Start-up company ThirdLove aims to make shopping for a bra a seamless experience. 
3D Body Scanning : Athena : Women
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