'gaming'

Doritos invents crunch-cancellation tech to mute gamers’ chewing sounds

Daily Signals

Doritos invents crunch-cancellation tech to mute gamers’ chewing sounds

Crisp brand Doritos has launched Doritos Silent, a ‘crunch-cancellation’ technology that lets PC gamers enjoy a packet of crisps without distractin...
Food : Technology : AI
McDonald’s gamifies fast food detours in Side Missions campaign

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McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.
Gaming : Advertising : Food & Drink
E3 Review

Big Ideas

E3 Review

At this year’s Electronic Entertainment Expo (E3), the world’s biggest trade show for computer and video games, innovations on display included mot...
Nintendo : Review : Motion Tracking
Down to Earth: Interactive app blends science and play

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Down to Earth: Interactive app blends science and play

Berkeley, California – Game designer Chaim Gingold has released Earth: A Primer, an iPad app that explores interconnected systems on Earth with an...
Earth: A Primer : Mobile Gaming : Whole-chain Thinking
MyFarm engages a new crop of online farmers

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MyFarm engages a new crop of online farmers

MyFarm engages a new crop of online farmers
Farming : FarmVille : Gamification
Mind over matter: Thought-controlled game launches at CES

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Mind over matter: Thought-controlled game launches at CES

Mind over matter: Thought-controlled game launches at CES
Mind Control : Brainpower Gaming : Younger Profile
Spending falls 20% as gamers go networking

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Spending falls 20% as gamers go networking

Spending falls 20% as gamers go networking
Social Gaming : FarmVille : Mafia Wars
Raising the game: Console makes a play for emerging markets

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Raising the game: Console makes a play for emerging markets

Raising the game: Console makes a play for emerging markets
BRIC Economies : Illegal Games : Affordable Gaming
Bright eyes: Video welcomes you into the fold

Daily Signals

Bright eyes: Video welcomes you into the fold

Bright eyes: Video welcomes you into the fold
Interactive : Kaizen Livning : Prohibition Gaming
Phone Fund: Orange brings board games to life

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Phone Fund: Orange brings board games to life

Phone Fund: Orange brings board games to life
Orange : Social Media : Poke
Next level

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Next level

UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for a career in cybersecurity.
Cyphinx : Cybersecurity : Recruitment
Report shows the benefits of playing the game

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Report shows the benefits of playing the game

Report shows the benefits of playing the game
Environment : Online Gaming : Recycling
Turning brand awareness into an Urban Thrill

Big Ideas

Turning brand awareness into an Urban Thrill

Turning brand awareness into an Urban Thrill
Entrepreneur : Reckitt Benckiser : Online Gaming
Exercise bike game gives users an easier ride

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Exercise bike game gives users an easier ride

Exercise bike game gives users an easier ride
Facebook : Exercise : Fitness
Mii too

Big Ideas

Mii too

Global – Nintendo is launching mobile gaming with Miitomo, a social messaging app letting people to interact using digital avatars.
Miitomo : Nintendo : Avatars
Consumers increasingly playing on the go

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Consumers increasingly playing on the go

Consumers increasingly playing on the go
Japan : Video Games : Mobile Games
Warner Bros revives Beetlejuice on Roblox with first virtual box office

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Warner Bros revives Beetlejuice on Roblox with first virtual box office

Warner Bros Pictures is bringing the iconic Beetlejuice franchise back to life in a ground-breaking collaboration with Roblox.
Gaming : Retail : Pop Culture
Teen Tech Welfare

Markets

Teen Tech Welfare

Brands are playing an increasingly supportive role to parents and children to help them approach their digital lives more mindfully.
Media : Technology : Kids
A female-focused currency and a cinematic yoga experience

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A female-focused currency and a cinematic yoga experience

Fly London explores nature’s benefits in yoga, Paisley diminishes pay gap with new in-store currency, Tesco tackles food waste.
Fitness : Finance : Food
Nearly half of Britons are interested in virtual retail

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Nearly half of Britons are interested in virtual retail

A new survey reveals that British consumers are interested in the future of virtual reality retail. 
Awakening Tech : Virtual Retail : The Future Laboratory
Action adventure: Chrome users hit yellow brick road

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Action adventure: Chrome users hit yellow brick road

Action adventure: Chrome users hit yellow brick road
Interactive : Oz : Chrome Experiment
Slip and slide: Mobile app gets wet

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Slip and slide: Mobile app gets wet

Slip and slide: Mobile app gets wet
Barclays : Mobile App : Gaming
Mobile app aims to drive out bad road habits

Big Ideas

Mobile app aims to drive out bad road habits

Mobile app aims to drive out bad road habits
Application : Smartphone : Travel
Going Places: Recycling campaign has bottle

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Going Places: Recycling campaign has bottle

Going Places: Recycling campaign has bottle
Coca-Cola : Publicis-E-dologic : Facebook Places
Technology update

Markets

Technology update

Internet tv, 3D programming, downloaded content, gesture motion gaming and the arrival of first-generation smartbooks are among the many technologi...
Internet TV : 3d Programming : NPD Group
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