'gaming'

Turning brand awareness into an Urban Thrill

Big Ideas

Turning brand awareness into an Urban Thrill

Turning brand awareness into an Urban Thrill
Urban : Viral : Online Gaming
Exercise bike game gives users an easier ride

Big Ideas

Exercise bike game gives users an easier ride

Exercise bike game gives users an easier ride
Twitter : Cycling : Fitness
Mii too

Big Ideas

Mii too

Global – Nintendo is launching mobile gaming with Miitomo, a social messaging app letting people to interact using digital avatars.
Miitomo : Nintendo : Avatars
Mobile app aims to drive out bad road habits

Big Ideas

Mobile app aims to drive out bad road habits

Mobile app aims to drive out bad road habits
Cars : Apps : Travel
Consumers increasingly playing on the go

Big Ideas

Consumers increasingly playing on the go

Consumers increasingly playing on the go
Japan : Video Games : Mobile Games
McLaren brings a video game hypercar to life

News

McLaren brings a video game hypercar to life

Luxury car-maker McLaren’s latest hypercar, the Solus GT, originally appeared in the racing simulation video game Gran Turismo in 2017.
Mobility Series : Four Flexible Mobility : Sports Luxury
Touch-typing: Haptic overlay adds touch capability to computers

News

Touch-typing: Haptic overlay adds touch capability to computers

Touch-typing: Haptic overlay adds touch capability to computers
Iphone : Video Gaming : Control Device
Going Places: Recycling campaign has bottle

News

Going Places: Recycling campaign has bottle

Going Places: Recycling campaign has bottle
Coca-Cola : Publicis-E-dologic : Facebook Places
Technology update

Markets

Technology update

Internet tv, 3D programming, downloaded content, gesture motion gaming and the arrival of first-generation smartbooks are among the many technologi...
Internet TV : 3d Programming : NPD Group
Delta Air Lines: Cloud campaign delivers clear message

News

Delta Air Lines: Cloud campaign delivers clear message

Georgia, US – Delta Air Lines has launched a marketing campaign offering consumers the chance to play the world’s most boring game.
The Polarity Paradox : Frustrating Marketing : Boredom
Snooth wine lovers rack up a tasty challenge

Big Ideas

Snooth wine lovers rack up a tasty challenge

Snooth wine lovers rack up a tasty challenge
Wine : Smartphone : Rewards
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Algorithmic anarchy: Artist creates digital chaos

News

Algorithmic anarchy: Artist creates digital chaos

Berlin – Andreas Nicolas Fischer’s Brute Forced Method is a series of digital sculptures captured on a computer and rendered on a 2D canvas to crea...
Digital Art : CGI : Game Imitates Art
Virtual etiquette

Big Ideas

Virtual etiquette

US – A series of experiments by Daydream Labs examine how to mitigate the potential for rude or abusive behaviour in virtual reality.
Virtual Reality : Online Gaming : Google
FarmVille to GagaVille, as female target audience shape new ecommerce

Big Ideas

FarmVille to GagaVille, as female target audience shape new ecommerce

FarmVille to GagaVille, as female target audience shape new ecommerce
Facebook : Social Media : Online Gaming
S/S 2016 Fashion Week design directions: Part 2

Design Directions

S/S 2016 Fashion Week design directions: Part 2

In the second part of our report on the key themes that defined spring/summer 2016, LS:N Global explores the influence of gaming culture, sci-fi ...
Spring Summer 2016 : Nicolas Ghesquière : Sadie Williams
Video games the main player in entertainment

Big Ideas

Video games the main player in entertainment

Video games the main player in entertainment
Video Games : Social Gaming : Micropayments
Fortnite’s Liferun encourages players to save lives

News

Fortnite’s Liferun encourages players to save lives

Fortnite has teamed up with the International Red Cross on a game that encourages heroism over violence.
Media : Technology : Entertainment
Frustration Marketing

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.
Grant Leboff : Adam Morgan : Seth Godin
For today’s gamers, style matters

Big Ideas

For today’s gamers, style matters

For today’s gamers, style matters
Atari : Female Gamers : Fashion Gaming
Women Who Play

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.
Future Of Gaming : Avatar Customisation : Women Empowerment
A card game that inspires inclusive design

News

A card game that inspires inclusive design

Cards For Humanity is a practical online game that aims to encourage creatives to design more inclusively.
Society : Design : Online Gaming
Playing at profit

Big Ideas

Playing at profit

US – New statistics from Streamlabs demonstrate that computer game fans are increasingly engaged in watching other gamers.
StreamLabs : Twitch : Online Gaming
Streaming’s Next Frontier

Markets

Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.
Movie Streaming : Netflix : TV Streaming
eSports moment

Big Ideas

eSports moment

US – Competitive online gaming, or eSports, took a huge step towards the mainstream last month, featuring on ESPN2’s primetime Sunday night spot.
ESPN 2 : ESports : Blizzard Entertainment
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