Mind over matter: Thought-controlled game launches at CES

Las Vegas – Working with sheer brainpower, a new electronic product is tapping into our mind and harnessing our brainwaves to control games. Featuring a headset that picks up activity in the brain, Mattel’s new Mind Flex game requires players to manoeuvre a ball around a puzzle board by concentrating – good news for parents who complain their kids have too-short attention spans.

Last year’s CES unveiled a number of thought-controlled gaming devices and headsets that allowed for hands-free controlling for gamers. While furthering this exploration of the power of brainwaves, Mind Flex brings the technology to a more basic device and to a younger user profile.