Bright eyes: Video welcomes you into the fold

The video begins with rain falling onto the folded-up glasses with the sound of birds, the wind and the ocean in the background, before the sunglasses expand and unfold on-screen. Users can change the colour of the frames to see how they look.

Burberry will also link the video via its website, Facebook and Twitter accounts.

This is a great example of how brands are using video to engage and interact with their consumers. Read more in our Prohibition Gaming micro trend.