LS:N Global

Design Directions

GeoVector

By geotagging real-world products with digital information, San Francisco-based technology company GeoVector is blurring the line between the physi...

Viewpoints

Can music cut through the red tape of pharma?

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and competition while bolstering trust among consumers.

Branding : Wellness : Sonic Identities

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.

Virtual Reality : Gen Viz : E-motional Economy

Micro Trends

Post-language Typography

The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

Typography : Langugae : Graphics

Daily Signals

Out of this world: Web platform enables users to communicate with astronauts

Worldwide, International Space Station – Social media has breached the final frontier as the Friends in Space app lets you communicate with astrona...

Friends In Space : Social Media : Re-enlightenment Rising

Daily Signals

The Inkey List unveils mega-push for bio-active moisturiser

The Inkey List, known for its problem-targeted skincare products, has launched its biggest campaign yet to promote one of its hero moisturisers.

Beauty : Health & Wellness : Society

Daily Signals

The F word

Global – Luxury brand Fendi is aiming to tap into the Millennials market with the launch of F Is For…

Fendi : Branded Content : Millenials

Daily Signals

Beyond words

Manchester – Creative agency Alphabet has developed the branding and spatial design for Japanese tea house Cha.ology.

Tea House : Post-language Typography : Cha.ology

Micro Trends

Stranger Liaisons

The arrival of social media has meant we have more ‘friends’ than ever. But although we are happy to connect with people we have never met online, ...

The Sharded Self : Millennials : JOMO

Big Ideas

McDonald's introduces healthier menu options

McDonald’s introduces healthier menu options

Vegetables : Healthy Alternative : Options

Big Ideas

Public sector could benefit from big data analysis

Algorithms : Oxford Internet Institute : Human Behaviour

Viewpoints

Ed Gillespie : Sustainable brand communication

Futerra founder Ed Gillespie talks about sustainable brand communication.

Sustainability : Ed Gillespie : Futerra

Big Ideas

The most Insight-ful Sport & Leisure stories of 2009

China : Golf : Shenzhen

Viewpoints

William Higham : The next big thing

Trend forecaster William Higham talks about the next big thing.

Brandtocracies : William Higham : Community

Viewpoints

Shel Israel : Twitter is revolutionising branding

Social media expert Shel Israel talks about how Twitter is revolutionizing branding.

Shel Israel : Social Media : Social Networks

Daily Signals

Natura creates sonic identity using the pulse of the Amazon

Brazilian beauty brand Natura has introduced its first sonic logo by harnessing the bioelectric signals of Amazon rainforest trees.

Beauty : Technology : Sustainability

Daily Signals

Stat: Retail staff are anxious about returning to work

As government guidelines on Covid-19 continue to change, retail staff are both worried and confused about how – and where – they will be working, a...

Retail : Workplace : Flexi Working

Daily Signals

Stat: Purpose-driven brands are most memorable among consumers

Companies who show a strong sense of purpose are most likely to have a memorable impact on consumers, with people increasingly making purchases tha...

Branding : Marketing : Purpose

Daily Signals

Route visualises online orders in real time

Route is a visual package tracking service that allows consumers to view and track their orders in real time.

Retail : Technology : Logistic

Daily Signals

Stat: Men’s activewear overtakes women’s sales

According to a study by the NPD Group, the men’s activewear market grew by 2% in 2019.

Health : Health And Fitness : Fashion

Daily Signals

Lush is shutting down its UK social media channels

The cosmetics retailer’s UK branch has announced it is stepping away from social media.

Beauty : Social Media : Marketing

Daily Signals

This smartphone app lets the blind ‘see’ emotions

Huawei’s Facing Emotions app allows blind people to ‘see’ the expressions and emotions of people they are speaking to.

Technology : Culture : Huawei

Daily Signals

Stat: Wellness sector growth outstrips global economic development

The Global Wellness Institute (GWI) has released its latest report findings, emphasising the strengthening economic value of the wellness sector.

Health : Wellness

Daily Signals

A new brand that translates beauty jargon

The Inkey List creates straightforward beauty products and gives customers 24/7 access to a skincare expert.

Beauty : Skincare : Cosmetics

Daily Signals

Grindr is tackling discrimination in queer dating

The LGBTQ dating app has launched an initiative called Kindr which hopes to foster a more inclusive online environment.

Culture : Dating : Youth

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