'Whole-system Thinking'

Rurban Revolution

Trend Tracker

Rurban Revolution

Identified by LS:N Global in 2010, Rurban = rural + urban. City dwellers are rejecting the impersonal bigness of globalisation and corporations, ...
Urban : Local : Growing
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Pricing Strategies: Part 2

Markets

Pricing Strategies: Part 2

Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of dynamic pricing.
Retail : Fashion : Food
Fast (Conscious) Fashion

Micro Trends

Fast (Conscious) Fashion

With convenience often outweighing consciousness, a series of new apps are making it easier to integrate sustainable fashion choices into consumers...
Fast Fashion : Sustainability : Upcycling
Leanomics

Macro Trends

Leanomics

In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick ...
Lean : Nega-choice : Mega-choice
RUH Collective

Design Directions

RUH Collective

RŪH Collective is introducing fashion-forward clothing for women who want to cover up.
Hijabistas : Modesty : RUH Collective
Extraterrestrial Innovations Market

Markets

Extraterrestrial Innovations Market

Once the preserve of sci-fi narratives and super-rich escapism, brands are now recognising the potential for space to be used as a testbed for inno...
Space : Innovation : Health And Wellness
Gen Viz

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...
Gen Viz : Generation Z : Visual First
Future Food Tech 2023: Elevating Plant-Based Dining

Big Ideas

Future Food Tech 2023: Elevating Plant-Based Dining

The Future Food Tech event, held in London on 28–29 September, explored how to re-invent indulgence, how plant-based foods should be a category in ...
Food : Protein : Technology
RCA and CSM 2016 Graduate Shows Review

Big Ideas

RCA and CSM 2016 Graduate Shows Review

Graduates at the Royal College of Art (RCA) and Central Saint Martins (CSM) focused on new definitions of identity emerging in response to changes ...
Optimised Self : Artificial Intellligence : Graduate Shows
The brands making the dairy aisle more sustainable

Big Ideas

The brands making the dairy aisle more sustainable

Demand for dairy alternatives is here to stay. As consumers seek balance between sustainability, health and taste, plant-based innovation is booming.
Plant-based : Sustainability : Non-dairy
FemFin: Female-forward Finance

Behaviours

FemFin: Female-forward Finance

A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and fina...
Finance : Investment : Society
Morality Recoded

Macro Trends

Morality Recoded

Our traditional moral frameworks of religion and family are declining. Institutions, brands and consumers are now re-evaluating the power of innova...
Technology : Retail : Mobility
Tech Market: Part 1

Markets

Tech Market: Part 1

New growth areas in emerging economies and the fruition of long-anticipated innovations will provide momentum for the sector as a whole.
The Hatch : Generation Z : Apple Watch
The Uncoupled

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.
Tribe : Travel : Leisure
The Dislocated World

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...
The Dislocated World : Turbulent Teens : Backlash Culture
Turbulent Teens

Macro Trends

Turbulent Teens

The more prosaic say ‘2010s’, but we’re calling the next decade the Turbulent Teens. As the climate changes, power shifts, populations increase and...
Turbulence : Teenager : Geo-political
Sustainable Fashion Market: India

Markets

Sustainable Fashion Market: India

Driven by glocal changemakers, India’s sustainable fashion market is growing rapidly – with a focus on circularity, heritage and innovation.
Fashion : Luxury : Sustainability
Prohibition Culture

Macro Trends

Prohibition Culture

Everywhere you look, behaviour is being curbed, controlled, nudged and monitored. The ‘war on waste’ is creating a stealth tax that covers everythi...
Nudge : Control : Waste
Certified Wellness

Macro Trends

Certified Wellness

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework for healthy living that prioritises con...
Health : Wellbeing : Certified Wellness
Alternet Economies

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...
Technology : FinTech : Internet
Subconscious Commerce

Macro Trends

Subconscious Commerce

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing businesses to anticipate every desire, co...
Retail : Automation : Technology
Consumer Attitudes Audit

Big Ideas

Consumer Attitudes Audit

The flat screen TV reigns supreme as the technology UK householders believe they need to live comfortably, according to our latest Consumer Attitud...
Recession : Bad Manners : Flat Screen TV
How fashion is giving female inmates a future

Big Ideas

How fashion is giving female inmates a future

Fashion brand Carcel works with female prisoners to produce premium clothing. Founder Veronica D’Souza discusses how its support and training will ...
Fashion : Female Futures : Carcel
A city-wide hotel network and embracing male make-up

Daily Signals

A city-wide hotel network and embracing male make-up

Sweet Hotel takes up residence in former bridge houses, Fenty Beauty collaborates with BlameItOnKway, M&H Plastics develops sustainable plastic.
Hospitality : Beauty : Food
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