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Championing empathy and equality in gaming

Raising Good Gamers is an initiative championing more positive, inclusive and fair online gaming communities for young people.

Media : Technology : Gaming

Viewpoints

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape than...

Gaming : Technology : Consoles

News

Benefit’s Twitch channel is beautifying gaming

Beauty brand Benefit Cosmetics is making a foray into the gaming world with the launch of a branded channel on streaming service Twitch.

Beauty : Media And Entertainment : Gaming

Viewpoints

Neil McFarland: VR gaming

Director of games at digital design studio ustwo talks about his VR game for the Samsung Gear system.

Gaming : Ustwo Studio : Samsung Gear VR

Big Ideas

Finnish company takes gaming agents to task

Rewards : Microtask : Crowdsourcing

News

Gucci’s gaming academy nurtures new eSport stars

The luxury brand is expanding its efforts in the eSports sector with the launch of a global gaming academy.

Gaming : Media & Entertainment : Wellness

News

Gaming art to combat misconceptions of the Middle East

As gaming becomes a significant part of everyday life, British-Tunisian digital artist Rayane Jemaa is challenging Western depictions of Middle Eas...

Media & Entertainment : Technology : Gaming

Big Ideas

Gaming is no longer a niche category on YouTube

Global – It is one of the most watched types of content across the platform.

Gaming : Media : Digital

News

Coca-Cola captures the flavour of gaming

The multinational beverage company’s latest drink, the Coca-Cola Zero Sugar Byte, aims to recreate the flavour of the internet and comes with a sle...

Food : Drink : Technology

News

Gaming giants pledge to reduce their environmental impact

Twenty one technology companies have formed the Playing for the Planet Alliance with the aim of reducing the environmental impact of gaming throug...

Gaming : Sustainability : Technology

News

Microsoft expands gaming accessibility with the Xbox Adaptive Joystick

Microsoft is pushing the boundaries of inclusive gaming with the introduction of its Xbox Adaptive Joystick.

Gaming : Technology : Design

News

Thought-starter: Is the future of gaming on the cloud?

A new era of gaming is on the horizon, argues Josh Walker, fuelled by big brand data centres, digital communities and on-demand services.

Gaming : Technology : Entertainment

News

Stat: Gaming content creators are on the rise in France

The French gaming sector is thriving, according to new research released by influencer marketing agency Reech. As Paris Games Week came to a close ...

Gaming : Pop Culture & Media : Society

Big Ideas

Social gaming, cloud gaming and motion control

Social Gaming : Cloud Gaming : Motion Control

News

Apple flaunts the gaming power of the iPhone X

In a new imaginary video, the tech giant highlights the power of its A11 bionic chip, a small device built into the iPhone X to improve gaming and ...

Technology : Gaming : ESports

News

Dove campaign highlights over-sexualisation of women in gaming

After a first instalment in autumn 2022, Dove, Epic Games’ Unreal Engine education team and Women in Games have unveiled the sequel to their Real V...

Gaming : Dove : Beauty

Viewpoints

Yes, gaming can be good for mental health

The World Health Organization has officially recognised gaming as an addictive disorder, but it fails to contextualise this against gaming as a pos...

Gaming : Mental Health : Mental Wellbeing

Big Ideas

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...

Gaming : Digital : Tech

Big Ideas

How gaming will define the future of customer service

The £81.7bn ($108.9bn, €91.7bn) gaming industry will transform customer service, from the way consumers budget to how they engage politically.

Tech : Technology : Retail

News

Google’s Stadia is a multi-device gaming platform

The technology company has announced the forthcoming launch of Stadia, a brand digital gaming platform.

Gaming : ESports : Leisure

News

Stat: Gaming accounts for 51% of UK entertainment market

Games accounted for 51% of the entire UK entertainment market, according to a 2018 study by the Entertainment Retailers Association.

Gaming : Entertainment : Leisure

News

Move it, move it: Gesture gaming moves up a level

Gaming : Microsoft : Project Natal

News

Thought-starter: Why has the gaming sector ignored disabilities?

While the mainstream gaming industry has long ignored disabled people, foresight writer Rhiannon McGregor explores the host of new technologies ena...

Entertainment : Gaming : Accessibility

News

Thought-starter: How will gaming build future workplace skills?

Javier Chan Ruiz, CEO of Processim Labs, on how customised gaming simulations will help to sharpen skills in the future workforce.

Workplace : Education : Gaming

News

Ragged Edge rebrands gaming lab Homa into a pink wonderland

Homa, previously known as Homa Games, sent branding agency Ragged Edge on a mission to democratise the gaming development industry while being aest...

Gaming : Technology : Advertising & Branding

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