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Big Ideas
Cannes Lions 2016: Purpose power
Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.
Cannes Lions 2016
:
Brandstanding
:
Edelman Intelligence
Big Ideas
Fashion magazines release special editions for Chinese tourists
Fashion titles such as Vogue, Harper’s Bazaar and Condé Nast Traveller have released special editions of their magazines specifically for Chin...
Chinese Tourists
:
Luxury
:
Magazines
Big Ideas
Reactive regions
Chicago – The city has announced that all of its publicly owned buildings and operations will run on clean energy by 2025.
Civic Brands
:
US
:
Cities
Big Ideas
US Millennials save more money than Baby Boomers
US – Contrary to popular belief, Millennials in the US save more money than any other demographic, according to a new report.
Finance
:
Retail
:
Culture
Big Ideas
Luxury road maps
Paris – Kering has unveiled its sustainability strategy until 2025.
Kering
:
Whole-system Thinking
:
Luxury
Big Ideas
Could maple sap be the new coconut water?
Maple. is a new brand offering maple water – pure tree sap – to US consumers.
Health Drinks
:
Body Temples
:
Maple Water
Big Ideas
Sharing is caring
San Francisco – Uber and Parkmerced are offering new property tenants $100 a month if they agree to go car-free.
Uber
:
The New Value Economy
:
Parkmerced
Big Ideas
Emerging economies to drive cashless payments worldwide
London – Consumers are edging towards a cashless society as global digital and NFC transactions are forecast to grow exponentially by the end of ...
Cashless Futures
:
Alibaba
:
NFC
Big Ideas
New service helps users buy Instagram items
A platform called Keep lets users shop for items seen in photos posted by Instagram fashion leaders.
Instagram
:
Shoppable
:
New Luxury Millennials
Big Ideas
Transparency keeps brands on top of the world
Transparency keeps brands on top of the world
InterBrand
:
Coca-Cola
:
Google
Big Ideas
London Design Festival Review: Part 1
The London Design Festival (LDF) 2012 featured new exhibition spaces that offered a refreshing change in how design work is shown in the city.
Steven Philips
:
Hot Tools
:
Simon Woodroffe
Big Ideas
Biofabricate: Review
At the annual summit for the emerging world of grown materials, speakers revealed how biotechnology is facilitating a new material revolution.
Biotechnology
:
Material Futures
:
New York
Big Ideas
Cannes Lions Review Part 1
During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...
Cannes Lions 2015
:
Brandstanding
:
Droga5
Big Ideas
Brands need to mind the gap in US spending
Brands need to mind the gap in US spending
Recession
:
America
:
Spending
Big Ideas
Africans adopting mobile internet at twice global average
Internet surfing on mobiles in Africa is predicted to increase twice as fast as the global average.
Africa
:
Mobile Internet
:
Mobile Banking
Big Ideas
Bright idea
London – Char.gy is a new start-up that enables subscribers to use the surplus electricity in lamp posts to recharge their electric cars.
Civic Brands
:
Whole-system Thinking
:
Automotive
Big Ideas
CES 2015: Toyota makes patents available to bring about the hydrogen society
Toyota has opened up thousands of patents relating to hydrogen fuel cell technology.
Toyota
:
Hydrogen Fuel Cell
:
Auto Futures
Big Ideas
Chinese fashion brands enter the front line
Chinese fashion brands enter the front line
China
:
Local Brands
:
Forever
Big Ideas
London Design Festival 2013 Preview
With an eclectic mix of exhibitions lined up, the 11th year of the London Design Festival looks like it will not disappoint. ‘Our motivation is not...
RCA
:
Endless Stair
:
Southbank Centre
Big Ideas
Key themes from Walpole’s British Luxury Summit 2021
Explore the headlines from the Future of British Luxury Summit, from ‘carpe diem’ mindsets infiltrating luxury to travel and spending forecasts.
Luxury
:
Retail
:
Technology
Big Ideas
Cruise ships produce dangerously high amounts of pollution
Global – Levels of on-board ultra-fine particle pollutants are causing concern among medical scientists and environmentalists.
Travel
:
Hospitality
:
Pollution
Big Ideas
Shared vision
Seattle – T-Mobile is rewarding its customers with shares in the company.
T-Mobile
:
The Immortal Brand
:
Customer Loyalty
Big Ideas
Dutch pig farming stands out from the crowd
Dutch pig farming stands out from the crowd
Farming
:
Pigs
:
Sustainable
Big Ideas
Solar opportunity for expanding African mobile market
Solar opportunity for expanding African mobile market
Africa
:
Mobile
:
Zain Africa
Big Ideas
The product designers rethinking plastics
At London Design Festival 2018, designers put the spotlight on plastics, moving away from the recycled narrative about audience education, and reth...
Design
:
Plastic
:
Sustainability
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