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Micro Trends
Uncorked Wine
For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.
Wine
:
Labels
:
Connoisseurs
Micro Trends
Expansionist Brands
At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider ...
Emerging Markets
:
Local Brands
:
Localism
Macro Trends
Post-purpose Brands
Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail
:
Branding
:
Purpose
Markets
Third Space Retail
Brands are reshaping stores into branded third-space hubs, providing sanctuaries for creativity, community and culture.
Retail
:
Third Spaces
:
Community
Big Ideas
Cannes Lions 2013 Report: Part 1
Cannes – When rapper Sean ‘Diddy’ Combs appeared at the world’s most prestigious advertising festival last week to discuss his new music platf...
Advertising
:
Dove
:
IBM
Micro Trends
Street Sport Rebels
Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.
Youth
:
Wellness
:
Female Futures
Daily Signals
Inclusive gaming and fashion blurs with dating
Xbox caters for the physically impaired, Helmut Lang facilitates online dating, Iceland pledges to plastic-free packaging.
Technology
:
Fashion
:
Food
Macro Trends
Post-growth Society
As our obsession with economic growth proves to be unsustainable, brands, institutions and consumers are seeking new metrics of progress.
Post-growth Society
:
GDP
:
Economics
Daily Signals
Milan Design Week daily recap: Creativity in cities and Tortona highlights
On day two, The Future Laboratory headed to Tortona Design District, which housed notable exhibitions from Ikea, Superstudio and Base.
Design
Markets
Banking the Unbanked
With about 2bn unbanked people worldwide, there is an opportunity and a need for brands to use advances in technology to create more inclusive fina...
FinTech
:
Digital
:
Banking
Micro Trends
Anti-social Sanctuaries
Reclaiming their liberation, affluent consumers are paying a premium for travel and dining services that promise total seclusion.
Luxury
:
Hospitality
:
Travel
Daily Signals
Nissan customers profit from surplus energy and more top stories
In today’s daily digest: the meaning behind the term ‘cage-free’, luxury platform offers personalised space, zine explores disenfranchisement and m...
Advertising
:
Food & Drink
:
Retail
Markets
Luxury Travel Futures Market – Overview
We are living in one of the most affluent eras the world has ever known. A new kind of wealth is being formed and defined, simultaneously cr...
HNWIs
:
UHNWIs
:
Wealthy
Podcasts
Podcast: Leila Fataar on Building Culture-Led Brands
In the latest episode of Back to the F**kture!, Leila Fataar, founder of Platform13 and author of Culture-Led Brands, discusses how brands can stay...
Podcast
:
Back To The F**kture
:
Culture
Podcasts
Podcast: NASA Harvest's Dr. Catherine Nakalembe
The Future Laboratory co-founder Martin Raymond speaks with Dr Catherine Nakalembe, Africa programme director at NASA Harvest, scientist, remote se...
Podcast
:
Society
:
Back To The F**kture
Viewpoints
Why we travel – and maybe why we shouldn’t
Next time a consumer has the impulse to travel, they should think twice about their reasons why, and their impact, says Bani Amor.
Travel
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Culture
:
Spirituality
Micro Trends
Chat Fiction
Our smartphone addiction is informing a new way of reading.
Digital
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Youth
:
Media
Daily Signals
Dutch Design Week 2015: Tree reconfigured
Eindhoven – Studio Thomas Vailly has ripped a Pinus Pinaster tree apart to create alternative man-made objects.
Dutch Design Week 2015
:
Studio Thomas Vailly
:
Raw Material
Micro Trends
3DIY Culture
With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...
Design
:
Puma Creative Factory
:
Thing-O-Matic
Markets
Neighbourhood Tourism Market
With the hospitality sector forced to accept a long-term drop in tourism, it's turning its attention towards local citizens.
Travel
:
Tourism
:
Hospitality
Viewpoints
Immigrant populations will drive the future of tech
Anne Kjaer Riechert, co-founder of the ReDI School of Digital Integration, on rethinking the narrative around displaced people and the opportunitie...
Technology
:
Digital
:
Integration
Big Ideas
Georgina Johnson on the fashion industry’s mental health problem
The designer and founder of The Laundry discusses the industry’s damaging culture of overwork and why fashion education needs to be refo...
Fashion
:
Retail
:
Wellness
Big Ideas
The tech being developed to address Bitcoin’s failings
As Bitcoin fails to live up to many of its promises, emerging technologies aim to address the cryptocurrency’s shortcomings and usher in a new era ...
Finance
:
FinTech
Viewpoints
Neil Gershenfeld : A new industrial revolution is on the way
Professor Neil Gershenfeld, MIT, talks about a new industrial revolution that is on the way.
Brandtocracies
:
Neil Gershenfeld
:
Center For Bits And Atoms
Big Ideas
Cannes Lions 2014: Design, Cyber, Product Design, Press and Radio awards
The third series of Cannes Lions awards marked out the compelling and beautifully crafted.
Cannes Lions 2014
:
Digital Marketing
:
Product Design
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