'Branding'

Mobility brand Lynk & Co’s creative approach to automotive retail

Daily Signals

Mobility brand Lynk & Co’s creative approach to automotive retail

Steering away from the conventional automobile showroom, Lynk & Co has unveiled a versatile 400-square-metre space in Barcelona intended as an expe...
Mobility : Retail : Sustainability
Juvee’s energy drinks promote playfulness over performance

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Juvee’s energy drinks promote playfulness over performance

Elevating mindsets and providing steady energy levels, Juvee inspires playfulness in everyday life.
Society : Food & Drink : Youth
Our annual Trend Briefing addresses the challenges of 2023

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Our annual Trend Briefing addresses the challenges of 2023

The Future Laboratory revealed its latest macrotrend on Thursday 6 October at the Royal Academy of Arts in London.
Society : Technology : Sustainability
Will Patagonia’s stock giveaway herald a post-purpose era?

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Will Patagonia’s stock giveaway herald a post-purpose era?

It has been hard to escape the headlines about the US-based outdoor fashion brand Patagonia’s announcement on 14 September that its billionaire own...
Sustainability : Fashion : Civic Brands
Mind-expanding teas for lucid dreaming

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Mind-expanding teas for lucid dreaming

Packed with adaptogens, naturally occurring chemicals and vitamins, Despierta is not your average bedtime tea.
Wellness : Food & Drink : Design
Stat: Inactivity can quickly affect mental wellbeing

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Stat: Inactivity can quickly affect mental wellbeing

Research by sports brand ASICS reveals that just one week of physical inactivity can have a significant impact on overall wellbeing.
Stat : Stats : Statistic
Pangaia introduces a carbon-neutral food line

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Pangaia introduces a carbon-neutral food line

Sustainable fashion company Pangaia is expanding its brand portfolio with its functional food line Pangaia Superfoods.
Fashion : Food & Drink : Sustainability
Stat: TikTok and Twitch are driving sports fandom

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Stat: TikTok and Twitch are driving sports fandom

While sports coverage has long relied on traditional channels such as television, social media platforms such as TikTok and Twitch are gaining grou...
Media & Entertainment : Society : Sports & Leisure
Stat: Global diamond jewellery sales are soaring

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Stat: Global diamond jewellery sales are soaring

While the diamond jewellery industry suffered a pandemic hit resulting in store closures, wedding cancellations and travel restrictions, recent res...
Stat : Statistic : Stats
Ries creates refillable beauty for eco-travellers

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Ries creates refillable beauty for eco-travellers

Beauty and travel brand Ries seeks to redefine consumers’ on-the-go routine with its debut product – an empty bottle.
Beauty : Sustainability : Travel & Hospitality
Esquivel is a slow fashion atelier for shoes

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Esquivel is a slow fashion atelier for shoes

Allowing luxury consumers behind the velvet rope, independent shoe brand Esquivel is inviting its high-profile clientele to experience the manufact...
Retail : Fashion : Luxury
IKEA’s discreet air purifier for healthy homes

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IKEA’s discreet air purifier for healthy homes

Homeware brand IKEA is making air purifiers more accessible for a wider range of consumers with its latest addition to its smart home range.
Sustainability : Retail : Technology
The Big Issue is bolstering next-gen journalism

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The Big Issue is bolstering next-gen journalism

The philanthropic, street-based publication is expanding its socially conscious efforts to support young people facing employment barriers in the m...
Youth : Media & Entertainment : Finance
Stat: Thai beauty consumers lack ingredient knowledge

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Stat: Thai beauty consumers lack ingredient knowledge

Research from Mintel reveals that there is a need for clearer beauty ingredient information in Thailand.
Stat : Statistic : Stats
Anya Hindmarch reinvigorates retail with experiential village

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Anya Hindmarch reinvigorates retail with experiential village

Luxury accessories brand Anya Hindmarch is opening a shopping village in London, opting for local over global expansion.
Retail : Luxury : Pop-up Stores
Stat: British beauty consumers are reluctant to shop sustainably

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Stat: British beauty consumers are reluctant to shop sustainably

According to a report by creative studio The Pull Agency, 87% of British beauty shoppers have never heard of the circular economy.
Retail : Sustainability : Beauty
Reddit’s five-second Super Bowl ad undercuts big brands

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Reddit’s five-second Super Bowl ad undercuts big brands

In the wake of GameStop, Reddit drew attention to the power of underdog communities in its five-second-long Super Bowl ad.
Advertising : Marketing : Tv
The Interview: Tackling racism in brands’ audio content

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The Interview: Tackling racism in brands’ audio content

After a year in which the Black Lives Matter movement stimulated brands to take action on systemic racism, we spoke to Steve Keller, sonic strategy...
Technology : Advertising : Audio
Freitag’s inside-out, DIY retail destination

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Freitag’s inside-out, DIY retail destination

Bags and accessories brand Freitag is taking an industrial-style approach to its Kyoto store, drawing inspiration from its Zurich-based logistics w...
Retail : Fashion : Flagship
A phone case system for simpler living

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A phone case system for simpler living

Nolii launches its first collection of multipurpose gadgets with the mission to create sustainable tech that improves the way we live, work and play.
Media And Entertainment : Technology : Sustainable Tech
The Trend: Community Commerce

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The Trend: Community Commerce

Retail monoliths are defined by the promise of convenience and a frictionless path to purchase, but this efficiency has come at the expense of enga...
Retail : Community Commerce : Open-source Stores
Outdoor Voices’ editorial content celebrates the outdoors

Daily Signals

Outdoor Voices’ editorial content celebrates the outdoors

The technical apparel brand has debuted an editorial platform dedicated to ‘informing, inspiring and providing an outlet for all things recreational’.
Travel : Leisure : Luxury
Lululemon lets consumers test-run fitness garments

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Lululemon lets consumers test-run fitness garments

The brand’s first experiential store is its largest to date and includes fitness studios, a meditation area and a café.
Health : Wellness : Retail
Shinola's first hotel is a shoppable space

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Shinola's first hotel is a shoppable space

The American lifestyle brand has opened the first Shinola Hotel in Detroit's downtown shopping district, combining elements of hospitality and reta...
Hospitality : Design : Furniture As A Service
Recess is a seltzer infused with CBD and adaptogens

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Recess is a seltzer infused with CBD and adaptogens

The soft drink company imagines a near future in which creatives find respite with CBD-infused beverages.
Drinks : CBD : Wellness
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