'virtual reality'

WePresent to explore the Black community in the metaverse

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WePresent to explore the Black community in the metaverse

Black-owned creative agency A Vibe Called Tech has teamed up with WePresent to explore the past, present and future of the Black experience in the ...
Technology : Media & Entertainment : Design
Bakeup creates collectible make-up for the multiverse

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Bakeup creates collectible make-up for the multiverse

Bringing make-up to the metaverse, Bakeup is a digital beauty company specialising in looks that can be worn, collected, traded and sold virtually.
Beauty : Media & Entertainment : Technology
L’Oréal Professionnel expands its metaverse presence with new hair collection

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L’Oréal Professionnel expands its metaverse presence with new hair collection

Professional haircare brand L’Oréal Professionnel has unveiled its latest move into the metaverse with the launch of its new range, Odyssea: Creatu...
Beauty : Metaverse : Technology
A synthesis of science and elegance

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A synthesis of science and elegance

In what can only be described as a rare confluence of fashion and science, three notable runways juxtaposed the fantasy of the former and the rigou...
Fashion
Augmented beauty

Big Ideas

Augmented beauty

Japan – Shiseido has created a new app that lets women apply virtual make-up for teleconferencing.
Shiseido : The Sharded Self : TeleBeauty
Black Beyond centres Black femmes in the digital art space

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Black Beyond centres Black femmes in the digital art space

Art collective Black Beyond was founded in the midst of Pride and Juneteenth in summer 2021 to re-imagine Black femme futures in the world of digit...
Media & Entertainment : Youth : Design
Go and play

Big Ideas

Go and play

Global – Pokémon Go will soon let brands pay to make their stores points of interest in its game.
Pokemon Go : Augmented Reality : Advertising
Stat: Americans are still confused about the metaverse

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Stat: Americans are still confused about the metaverse

As the metaverse continues to gain prominence in the press, there is still great confusion among consumers about what the term means.
Stat : Stats : Statistic
Mobile World Congress 2024 daily recap: Edge computing and digital divas

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Mobile World Congress 2024 daily recap: Edge computing and digital divas

5G, AI and edge computing were hot topics at this year’s MWC, but what happens when all three technologies converge?
Technology : Event : Mobile
Empathy in the machine

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Empathy in the machine

Australia – Ad agency Grey challenged bicycle-makers to create a vehicle that communicated the symptoms of multiple sclerosis (MS).
Grey Australia : MS Melbourne Cycle : This Bike Has MS
Online Escapism

Micro Trends

Online Escapism

Digital experiences are taking on dream-like qualities and even mimicking drug-fuelled highs.
Awakening Tech : Game As Art : Game Imitates Art
Screen palace

Daily Signals

Screen palace

New York – Samsung’s latest store aims to provide visitors with a cultural experience rather than take their money.
Samsung 837 : New York : Cultural Venue
A post-material consumer experience

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A post-material consumer experience

London – Central Saint Martins graduate Martina Rocca’s Emovos project explores the ethical implications of a future in which brands sell emotional...
Technology : Retail : Fashion
Introducing Afeela, a car with a PlayStation controller as a steering wheel

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Introducing Afeela, a car with a PlayStation controller as a steering wheel

At CES 2024, Sony Honda Mobility (SHM) has exhibited a prototype of Afeela, a joint automotive venture taking in-car entertainment to new levels.
Mobility : Technology : Design
Covergirl’s first store is powered by AI

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Covergirl’s first store is powered by AI

The brand’s first permanent retail store encourages experimentation with beauty through technology.
Beauty : Technology : Digital
Augmented reality could revolutionise multitasking

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Augmented reality could revolutionise multitasking

Magic UX is a concept that imagines how we can use augmented reality (AR) to organise our phone apps in real space.
Technology : Magic UX : Augmented Reality
Dutch Design Week 2018: Can digital fashion change the way we consume?

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Dutch Design Week 2018: Can digital fashion change the way we consume?

In Pursuit of Tactility is a multifaceted installation designed by Utrecht-based PMS Studio, which aims to address overconsumption in the fashion i...
Fashion : Digital : Media
In the future will work be discernible from leisure?

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In the future will work be discernible from leisure?

London – The artist Lawrence Lek has explored the future workplace as a gamified environment.
Technology : Workplace : Recruitment
D&AD Judging Week 2016: Thoughts on entertainment

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D&AD Judging Week 2016: Thoughts on entertainment

London – LS:N Global spoke to a selection of D&AD judges on how branded content, virtual reality and the digital world are changing entertainment.
Futuretainment : Branded Content : D&AD Judging Week
Meet the first bigger-than-life hologram zoo

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Meet the first bigger-than-life hologram zoo

Using cutting-edge AR and 3D technologies, Axiom Holographics has revamped one of the most popular family attractions – the humble zoo.
Media : Technology : Sustainability
Pokémon GO and Gucci elevate in-game fashion

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Pokémon GO and Gucci elevate in-game fashion

Augmented Reality mobile game Pokémon GO is collaborating with Gucci as part of its collection for The North Face.
Fashion : Luxury : Technology
Pinterest’s AR tools amplify inclusive beauty

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Pinterest’s AR tools amplify inclusive beauty

Skin tone ranges is a new search feature by Pinterest, which simplifies the discovery of beauty products and tutorials based on individual preferen...
Beauty : Retail : Technology
Preview: The Focus Filter

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Preview: The Focus Filter

London – The Future Laboratory introduces The Focus Filter, one of three macrotrends that we presented at our Trend Briefing 2017.
The Focus Filter : Macrotrend : Trend Briefing 2017
Space10 experiments with home unrealities

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Space10 experiments with home unrealities

Ikea and Space10 have launched an augmented reality project allowing consumers to experiment with the potential of their home.
Technology : Media And Entertainment : Augmented Reality
Sunglasses that enhance the aural experience

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Sunglasses that enhance the aural experience

Bose is promising consumers an immersive audio experience with its Frames – a new range of sunglasses featuring in-built personal speakers.
Technology : Leisure : Product Design
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