'branding'

This hotel room encourages IRL interactions

Daily Signals

This hotel room encourages IRL interactions

Element by Westin aims to redefine connectedness among modern nomads and their circle of friends.
Travel : Hospitality : Friendship
Google and Stella McCartney help brands to measure their impact

Daily Signals

Google and Stella McCartney help brands to measure their impact

The tech giant and sustainable fashion powerhouse are joining forces on an experimental data-crunching project analysing the impact of cotton and v...
Fashion : Sustainability : Technology
Club404 is Lil Miquela’s own fashion line

Daily Signals

Club404 is Lil Miquela’s own fashion line

The virtual influencer has launched her own members’ club offering a limited-edition range of merchandise.
Fashion : Avatar Influencers : Retail
The Macrotrend: Resilience Culture

Daily Signals

The Macrotrend: Resilience Culture

Launched in March, our macrotrend Resilience Culture examines why it’s time to break free from the rise of populism, comfort zones and safe spaces.
Resilience Culture : Wellness : Society
Stat: Men’s grooming booms in India

Daily Signals

Stat: Men’s grooming booms in India

The average Indian man spends 42 minutes grooming per day.
Male Market : New Masculinity : Advertising
Stat: Adaptive apparel represents untapped opportunities

Daily Signals

Stat: Adaptive apparel represents untapped opportunities

Adaptive apparel, which encompasses clothing and footwear designed to meet the needs of consumers with disabilities or health conditions, is a grow...
Fashion : Inclusivity : Design
Toyota is gamifying the car subscription model

Daily Signals

Toyota is gamifying the car subscription model

Kinto is a new car subscription service by Toyota that rewards its customers for safe driving.
Auto : Mobility : Luxury
Stat: Sexiness is still in fashion for luxury consumers

Daily Signals

Stat: Sexiness is still in fashion for luxury consumers

Sexiness is now one of the key markers of luxury for consumers, according to Ernst & Young’s Luxury and Cosmetics Financial Factbook 2018.
Luxury : Culture : Uneasy Affluence
Stat: Consumers want governments to take the lead on sustainable fashion

Daily Signals

Stat: Consumers want governments to take the lead on sustainable fashion

New research shows that consumers want to know more about the social and environmental impact of the clothes, shoes and accessories they buy. They ...
Fashion : Sustainability : Culture
Stat: The Islamic luxury market is thriving

Daily Signals

Stat: The Islamic luxury market is thriving

In 2017, Muslim consumers spent $2.1 trillion (£1.6tn, €1.8tn) on lifestyle products and services such as modest fashion, travel and halal goods, a...
Modest Wear : Retail : Lifestyle
Stat: Brand names have greater currency for Generation Z

Daily Signals

Stat: Brand names have greater currency for Generation Z

The investment bank Piper Jaffray's semi-annual Taking Stock With Teens report has found that Generation Z are more enticed by brand names than the...
Retail : Fashion : Lifestyle
Minecraft holds a digital music festival

Daily Signals

Minecraft holds a digital music festival

Internet collective Thwip Gang has brought a digital festival to the video game, attracting 27,000 listeners.
Gaming : Entertainment : Digital
The Bureau is revolutionising the fitting process

Daily Signals

The Bureau is revolutionising the fitting process

The fashion innovation agency is using 3D scanning to more accurately measure models.
Fashion : Digital : Technology
Opendesk launches an augmented retail experience

Daily Signals

Opendesk launches an augmented retail experience

Opendesk has introduced an augmented reality (AR) feature that enables customers to ‘try before they buy’.
Retail : Furniture : Technology
Planet Care proposes a solution for microfibres

Daily Signals

Planet Care proposes a solution for microfibres

The start-up has created a filter to catch harmful microfibres from clothing during washing and drying.
Fashion : Sustainability : Eco-conscious
Stat: Puberty rocks the confidence of tween girls

Daily Signals

Stat: Puberty rocks the confidence of tween girls

According to a study by Ypulse and The Confidence Code for Girls, puberty is majorly affecting confidence levels in young girls. The study found th...
Youth : Puberty : Wellness
A new contender for just-walk-out retail

Daily Signals

A new contender for just-walk-out retail

Tech start-up Zippin has launched a new automated grocery store to demonstrate how major brands could create seamless shopping experiences for thei...
Retail : Technology : Automated Commerce
Blockchain will return financial power to the people

Viewpoints

Blockchain will return financial power to the people

Blockchain will shape the future of banking, putting power back into consumers' hands, writes Stewie Zhu, founder and CEO of Distributed Credit Chain.
FinTech : Blockchain : Banking
Rice Krispies creates inclusive packaging

Daily Signals

Rice Krispies creates inclusive packaging

Having recently added blank heart-shaped spaces to its snack bar packaging, on which parents and carers can write short notes of endearment for the...
Food : Inclusivity : Culture
SuperAwesome wants to protect children’s streaming data

Daily Signals

SuperAwesome wants to protect children’s streaming data

The kidtech start-up is launching an alternative to YouTube’s embedded video player.
Media : Video : Platform
Proletariat.ai explores the future of automated recruitment

Daily Signals

Proletariat.ai explores the future of automated recruitment

London - Proletariat.ai is a conceptual project that explores how machine learning could impact the future process of recruitment.
Workplace : Culture : Recruitment
Older consumers are offended by ageing advertisements

Daily Signals

Older consumers are offended by ageing advertisements

Despite efforts from brands to eradicate the stigma often associated with ageing, a sizeable majority (68%) of those aged over 65 still believe adv...
Culture : Media : Advertising
Does the supplements industry need to embrace experts?

Viewpoints

Does the supplements industry need to embrace experts?

With the plethora of shiny, celebrity-endorsed supplements on the market and a lack of regulation in the industry, a growing scepticism about their...
Health : Wellness : Supplements
Sustainable Spending

Micro Trends

Sustainable Spending

New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more ethically viable options.
Finance : Retail : Sustainability
Arcane Skincare

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...
Spirituality : Skincare : Shamanism
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