LS:N Global

Viewpoints

Douglas Rushkoff : Brand mythology is dead. Today it’s about the non-fiction of social currency, local economy and grassroots value creation

Words: Miriam Rayman

Douglas Rushkoff : NYU : New York University

Big Ideas

Brand Personality Register 2008/2009

Value : Recession : Price

Markets

Teens: India

Of India’s 1.2bn people, half are under the age of 20, and 163m are teens, according to online newspaper Business Today. By 2015, the proportion of...

India : Business Today : Puma

Daily Signals

Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker has unveiled its first collaboration under its new luxury platform Johnnie Walker Vault, partnering with French couture de...

Fashion : Luxury : Drink

Daily Signals

Manchester City and Puma put AI-designed kits in fans’ hands

Manchester City FC and Puma are giving fans a say in the club’s official 2026/2027 Third Kit, launching a global vote on 10 AI-generated designs.

Sport : Technology : AI

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, senior foresight analyst Alice Crossley...

Foresight Friday : Pop-culture & Media : Advertisements

Daily Signals

Are fashion shows the ultimate marketing exercise?

For the first time since its opening in 1992, Disneyland Paris hosted a fashion show. Coperni invited guests to the Parisian suburbs for a runway e...

Fashion : Paris Fashion Week : Disneyland Paris

Daily Signals

Gymshark and Surreal launch high-protein Cardi-Os cereal

Gymwear brand Gymshark has partnered with cereal start-up Surreal to introduce Cardi-Os, a high-protein cereal with a strawberry protein shake flav...

Food&Drink : Health : Sport

Daily Signals

Universal Favourite revitalises The Dinner Ladies with a bold identity

The Dinner Ladies has partnered with Universal Favourite for a refresh reflecting the brand’s friendly, ‘anti-mumsy’ and playful personality.

Design : Food : Drink

Daily Signals

All-in-one food app Lollipop rebrands as Cherrypick

London-based design studio Otherway has revamped the food platform previously known as Lollipop as Cherrypick.

Food : Design : Delivery

Daily Signals

Heineken unveils genetic taste kits to decode beer preferences

Heineken introduced a pioneering way for New Zealanders to explore their taste buds through genetic testing in November 2023.

Food & Drink : Alcohol : Heineken

Daily Signals

Yell is releasing a fragrance that smells like the Yellow Pages

Almost five years after the last issue of the Yellow Pages was sent to print, Yell is creating an Eau de Yellow Pages perfume.

Luxury : Fashion : Retail

Daily Signals

Bang & Olufsen partners with Ferrari on headphones and speakers

High-end consumer tech brand Bang & Olufsen has teamed up with luxury car-maker Ferrari on a collection of audio products, re-imagined in Ferrari’s...

Luxury : Design : Technology

Daily Signals

DevaCurl introduces dry no-poo dedicated to curly hair

NYC-born brand DevaCurl has announced the launch of its first dry shampoo imagined for curly-haired individuals who don't have the time to shampoo ...

Beauty : Society : Design

Daily Signals

The Campaign: Early Majority

Retail business models are becoming more agile and customer-centric in the face of tighter budgets and growing rejection of excessive consumerism i...

Retail : Sustainability : Fashion

Daily Signals

The fragrance brand embracing NASA and blockchain

Aeir, a new fragrance and wellness brand, has launched a collection of fragrances combining NASA and biotechnology.

Luxury : Technology : Beauty

Daily Signals

This fragrance is made with captured carbon emissions

NASA-approved Air Co is applying its carbon removal technology to the beauty sector, with the launch of a genderless fragrance that helps tackle c...

Beauty : Technology : Sustainability

Daily Signals

CALM beers ease men’s mental health conversations

With some men finding it difficult to talk openly about mental health, suicide prevention charity Campaign Against Living Miserably (CALM) is partn...

Food : Drink : Health And Wellness

Daily Signals

Discuss: The productivity paradox of self-isolation

Penned by foresight writer Abi Buller, our most-read Opinion piece in recent weeks questions whether brands spouting self-improvement and productiv...

Covid-19 : Post-purpose Brands : Wellness

Daily Signals

Guide Beauty enhances the usability of make-up

Guide Beauty is an adaptive make-up brand designed for people with Parkinson’s disease.

Beauty : Health : Wellness

Daily Signals

Ikea’s home-brewing kit democratises fermentation

Beverage maker Læsk is launching a new DIY kombucha brand made exclusively for Ikea and developed by Danish design firm Everland.

Drink : Design : Kombucha

Big Ideas

Airbnb launches a microsite with a humanitarian focus

Global – The sharing economy platform has partnered with the International Rescue Committee to provide shelter for refugees.

Hospitality : Travel : Humanitarian

Big Ideas

Photo-verification start-up provides peace of mind

US – Some 93% of Americans suspect images they view online have been edited, according to a survey commissioned by Truepic.

Digital : Technology : Media

Big Ideas

Selective sweetness

St Louis, US – Panera Bread has announced that it will post sugar and calorie information on all of its self-service drinks.

Civic Brands : Sugar : Drinks

Big Ideas

Travel ban backlash

US – Brands are taking a stand against US President Donald Trump’s travel ban.

The Dislocated World : Backlash Brands : Starbucks

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