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Gillette challenges notions of masculinity
The shaving brand is rethinking its familiar tagline, ‘The best a man can get’, by exploring what it means to be a man today.
Beauty
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Wellness
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New Masculinity
News
Meliã Hotels introduces a wearable for local payments
Majorca – The hospitality brand is rolling out electronic bracelets that enable guests to make payments at retailers in and around the town of Maga...
Hospitality
:
Travel
News
Nuud launches a cream deodorant
The Netherlands – Nuud is a beauty start-up that offers a natural deodorant with a novel application method.
Beauty
:
Wellness
:
Health
News
Indian consumers crave time away from tech
In an age of non-stop digital distraction, consumers are beginning to recognise the need for tech-free time to relieve the mental fatigue brought o...
Technology
:
Work
:
American Express
News
This headset promises a cinematic viewing experience
Global – Finnish technology brand Varjo has debuted a new headset that merges the real and virtual worlds to create the world’s first cinematic ext...
Technology
:
Virtual Reality
:
Vargo
Big Ideas
Is your brand ready for the GDPR?
The General Data Protection Regulation comes into effect on 25 May, offering both challenges and opportunities for brands.
Data
:
Digital
Micro Trends
Tonic & Tonic
Tonic water has evolved from an afterthought to an essential part of a mixed drink, as challenger brands create products with more nuances in...
Party-totallers
:
Alco-Health
:
Premium Tonic
News
Rail against routine
US – Taco Bell is raising a call to arms against fast food routine in a new Orwellian advert that paints McDonald’s as a police state.
Taco Bell
:
Breakfast Defectors
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Deutsch
News
We, the techno-philes: Awakening Tech preview
London – In our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how consumers are negotiating their identities in a digital world.
Trend Briefing
:
The Me-Conomy
:
Awakening Tech
Micro Trends
Smart Philanthropy
Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...
Humanitarian Campaigns
:
Unused Resources
:
Crowd-sourcing
News
Prints charming: American Apparel plays with Post-modernism
Milan, Los Angeles – High street fashion brand American Apparel has collaborated with Memphis Group co-founder Nathalie du Pasquier to create...
Los Angeles
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American Apparel
:
Memphis Group
News
Excess baggage: Hindmarch finds order in the chaos
London – Anya Hindmarch’s spring/summer 2014 collection was inspired by outer space and gravity. In a continuation of her collaboration with Si...
Anya Hindmarch
:
Silent Studios
:
Fashion Film
News
Retail workout: An exercise experience in-store
Shanghai – For Western sportswear brands, one of the difficulties of operating in China is the relative indifference of Chinese consumers to the cu...
China
:
Exercise
:
Clothing
Viewpoints
Yesim Kunter : Play to connect
Futurologist and play expert Yesim Kunter talks about using play to inform business.
Yesim Kunter
:
Play
:
Business
News
Give me shelter: Outdoor ads improve urban life
France – IBM has launched a series of outdoor advertisements to make city life a little easier.
France
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IBM
:
Outdoor Advertisement
News
Exciting times: LS:N Global names next Trend Briefing 'Strange Days'
Exciting times: LS:N Global names next Trend Briefing ‘Strange Days’
LS:N Global
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Re-enlightenment Rising
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Generation I
News
Fashion cycle: Bike brand road tests H&M range
Fashion cycle: Bike brand road tests H&M range
Organic
:
Brick Lane Bikes
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Cotton
News
Moon shoes: Stop-motion film sends Feiyue skyward
Moon shoes: Stop-motion film sends Feiyue skyward
Sneakers
:
Heritage Brand
:
SpanKidz
Big Ideas
India’s Aakash 2 leads the cheap tablet charge
India’s Aakash 2 leads the cheap tablet charge
India
:
Aakash 2
:
Tablets
Big Ideas
Disney promotion redefines the princess image
Disney promotion redefines the princess image
Disney
:
Princess
:
Girls
Big Ideas
Target releases shoppable online rom-com films
Target releases shoppable online rom-com films
Target
:
Tv
:
Video
News
Fan fun: Viral video reveals Ikea's funny side
Fan fun: Viral video reveals Ikea’s funny side
Advertising
:
Advertizing
:
The Irony Of Fashion
Big Ideas
Beijing Motor Show 2012 Preview
Now established as one of the premier global car exhibitions, the Beijing motor show – better known as Auto China – opens to the public this week.
BMW
:
Auto China
:
Beijing Motor Show
Big Ideas
Asda and Diageo create UNITversity Challenge
Asda and Diageo create UNITversity Challenge
University
:
Diageo
:
Asda
News
Le Click: Perrier video puts viewer in charge
Le Click: Perrier video puts viewer in charge
Interactive
:
Future Of Drinks Brands
:
Le Club
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