Zurich – Acla is a gender-neutral, sustainable beauty brand with a graphic identity that reflects the industry’s new visual direction.
The first product from the personal care line is a pH-balanced Solid Shampoo Bar that is suitable for all hair types and packaged without plastic. The company also sells an aluminium container for storing and transporting the bar while travelling, as well as a hand-crafted tray made from clay for home storage. All of the brand's ingredients are derived naturally and processed in the Acla Workshop, a scientific lab in the heart of Zurich.
It’s the company’s striking visual identity, however, that's its most intriguing component. Less earthy and more high-tech, the company's graphics borrow from the worlds of science and design.
As we have previously seen with alternative protein company Geltor, the demand for ingredient transparency is leading to a new aesthetic identity in the beauty industry.
Beauty companies should consider updating their branding to express their commitment to science and ingredient transparency