Shaping by Eyla Llarena Aliaño proposes a different lifestyle where environmental care in consumption is a priority
The pandemic’s acceleration of e-commerce and global demand for expedited delivery was the inspiration behind Eco-venience Retail, our retail macrotrend placing eco-conscious practices at the centre of future retail operations.
The imperative was to establish systems and processes that are more responsive, streamlined and in tune with shoppers’ ever-more eco-conscious mindsets. ‘We’re going to see a lot of innovation come out of the need to retain convenience without the negative environmental impact that we've had,’ says Tyler Chaffo, manager of global sustainability, intelligent labels at Avery Dennison.
In 2022, retail brands will start to establish supply chains and manufacturing at a neighbourhood level, making last-mile logistics circular. Shoppers’ spending impact will become more transparent than ever, while opportunities to elevate carbon-negative customer experiences will multiply. Eco-venience Retail will offer a fresh framework for supply chains, logistics and consumer reach in the years ahead, as convenience and care for the planet and environment become ever-more intertwined.
