China – The Bund Post Office by Finnish architectural practice Yatofu re-imagines the traditional mailroom by offering a versatile space that brings community, local festivities and lifestyle retail to the fore. The multi-purpose postal hub in Ningbo offers a range of services that go well beyond the usual remit of the post office, providing locals with a stylish event space, gift shop and children’s play area.
The design of the space is in response to research conducted by the architectural studio that shows that post offices are busiest during the holiday season. As a result, the walls of the space are painted in festive reds and greens, and the gift shop allows visitors to purchase and send presents from one place. ‘It reaches beyond its founding purpose of sending and receiving mail, and offers a hub where visitors can connect with one another through the sharing of gifts, memories and events,’ say members of Yatofu studio.
With more and more people opting to shop online for gifts, physical retail spaces have had to evolve in order to meet the preferences of consumers looking for convenient and memorable experiences. By creating an expressive environment from which to conveniently buy and send presents, The Bund Post Office is tapping into the Inspiration Per Square Foot trend.
Photogenic retail spaces can be a powerful way to attract consumers who want to document their shopping experiences on social media