The contest challenges designers to repurpose Samsung packaging into furniture and household items. Recognising the importance of avoiding wasteful packaging, particularly as consumers continue to order products online, Samsung hopes to introduce a more circular approach to its business.
The top five designs include a rocking horse, a series of animal companions and storage solutions. Speaking on their animal creations for children, competition entrants Sarah Willemart and Matthieu Muller say: ‘The animals are made of four to five pieces only and use the existing folds of Samsung packaging... The polar bear, black rhino and sea turtle can be used as riding stools, drawing tables and secret hideouts.’
Taking an environmentally friendly and playful approach to Re-usable Packaging, these design solutions posit long-term uses for throwaway items.