UK – The project helps creative graduates whose degree shows have been cancelled due to Covid-19.
With £49,000 worth of ad space donated by out-of-home media company Ocean Outdoor, the Nationwide Degree Show has taken over billboards across London, Glasgow, Manchester and Bristol. By displaying the work of graduates from UK art and design schools, the project offers a new type of exposure to the general public.
With nationwide degree shows cancelled or postponed, designers Charlotte Weyer, India Pearce and Anoushka Schelleskens launched a call for entries in May. The selected 23 creative projects – ranging from graphic designer to ceramics – were shown across Ocean Outdoor’s digital screens for two weeks, as well as on a dedicated Instagram page.
To see how media companies are upending the industry by sacrificing advertising revenue in favour of a greater cause, read our microtrend on the rise of Civic Ads