Retail

From groceries to placemaking, a wide-ranging exploration of the retail industry

Need to Know
21 : 01 : 20

By Livvy Houghton and Abi Buller

Fridays for Future warns of ‘local warming’, Quorn introduces carbon labelling, and UK consumers have high expectations for experience-driven retail.

In today's news:
Hinge creates merchandise to celebrate Delete Day Hinge creates merchandise to celebrate Delete Day
Travel posters warn of local warming’s impact Travel posters warn of local warming’s impact
Quorn adds carbon labelling to its products Quorn adds carbon labelling to its products
Stat: UK shoppers say experience will take over product Stat: UK shoppers say experience will take over product

Hinge creates merchandise to celebrate Delete Day

The Hingie Shop The Hingie Shop
The Hingie Shop The Hingie Shop
The Hingie Shop The Hingie Shop

London – Dating app Hinge has launched an online store selling merchandise featuring the brand’s mascot Hingie.

An extension of the app’s Designed to be Deleted campaign, the limited-edition Hingie shop features products for Delete Day – the day when couples choose to delete the Hinge app – including a Hingie piñata, a bath bomb and stuffed toys. While the brand’s goggle-eyed icon has been brought to life, it is in fact created as a temporary character in daters’ relationship journey. Alongside products to destroy on Delete Day, daters can also buy items to celebrate this new life milestone, including a solid gold Delete Day necklace, set with diamonds and inscribed with the date they deleted the app.

According to the brand, the Designed to be Deleted campaign has proved successful since its launch in August 2019, with an 18% increase in users ditching Hinge because they’ve met someone. As explored in a recent Viewpoint from Techfestival, brands with an end goal are embracing ways to create happy endings for products, people and services.

Travel posters warn of local warming’s impact

Post-climate tourist destination posters by FF Los Angeles and Fridays for Future Post-climate tourist destination posters by FF Los Angeles and Fridays for Future
Post-climate tourist destination posters by FF Los Angeles and Fridays for Future Post-climate tourist destination posters by FF Los Angeles and Fridays for Future

Los Angeles – Fridays for Future, the international movement of climate strikers led by Swedish activist Greta Thunberg, is launching a campaign to raise awareness of local climate change.

The social campaign, created with FF Los Angeles – a creative agency focused on social activations – re-imagines vintage tourism posters from around the world against a backdrop of present-day climate change realities. Depicting fires, floods, hurricanes, tornadoes and droughts, the campaign hopes to educate and empower people to make changes within their local communities, as well as in their travel behaviour. While drawing attention to the large-scale impact of global warming for both people and biodiversity, the campaign aims to tap into people’s willingness to begin positive actions at a more local level.

As people become more aware of the impact of tourism on the planet, travel operators are increasingly using travel to promote inclusivity and sustainable practices. Find out more in our Conscious Tourism Market.

Quorn adds carbon labelling to its products

US and UK – Meat-free food brand Quorn is adding carbon footprint data to 60% of its products as part of a push to promote better understanding of the environmental impact of food production.

Its Farm to Shop carbon footprint data, certified by the Carbon Trust, will be available for the brand’s 30 best-selling products. For the initial launch this information will be listed on the Quorn website, but in a further roll-out later in 2020 carbon footprint data will be included on food packaging.

With 50% of consumers identifying as non-meat eaters for environmental reasons, according to YouGov, the brand is using the new campaign as part of a move towards mitigating climate change. A UK tv ad will also demonstrate how easy it can be to make family meals with products such as Quorn mince.

As it develops its company communications, Quorn is tapping into consumers’ increasing desire to be conscious and informed about what they consume, with brands stepping in to offer education and solutions on food choices. To explore how this is being manifest, read our Future Trust Marks.

Quorn low-carbon labelling Quorn low-carbon labelling

Stat: UK shoppers say experience will take over product

UK – Unibail-Rodamco-Westfield (URW) has unveiled Westfield How We Shop: The Next Decade, a trends report of retail predictions for 2025.

Outlining an ‘experience tipping point’ for retail, the report states that UK shoppers are among some of the most frustrated in Europe, and are particularly likely to reject online algorithms for more holistic shopping experiences. According to the report, nearly three quarters of UK shoppers say they will spend more in shops that offer experiences over products

The study of 15,700 people across Europe also predicts key trends likely to shape the retail landscape over the next 10 years, from anti-prescription retail as the antidote to disappointing online curation, to self-sustaining stores born from demand for more eco-conscious retail.

With bricks-and-mortar retail no longer determined by sales per square foot, consumers are looking for spaces where they can engage with brands on a deeper, physical level. Read Inspiration Per Square Foot for sector-leading case studies.

Off-price Retail Strategies

Off-price Retail Strategies:

To counteract the surplus stock resulting from Covid-19 closures and slower spending, brands are innovating with new off-price retail...

 Retail : Pricing : Luxury
Deadstock Designers

Deadstock Designers:

As the pandemic leaves fashion brands with a glut of unsold apparel, designers are shifting focus to dead stock and agile new waste...

 Fashion : Retail : Design
DIY Dressing Market

DIY Dressing Market:

With sustainability increasingly front of mind, consumers are getting creative with their clothing and opting for DIY fashion over new...

 Fashion
Inclusive exclusivity is the new retail experience

Inclusive exclusivity is the new retail experience:

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for those in the know.

 Retail : Fashion : Marketing
Agile Artisans

Agile Artisans:

Revealing a more resilient business model, ethical fashion and homeware brands are supporting their artisan suppliers during the...

 Fashion : Homeware : Retail
Epidemic Retail Futures

Epidemic Retail Futures:

How will retailers in 2025 cater for future viral outbreaks and enable consumers to move effortlessly in and out of lockdown periods?

Inter-covid : Scenario : Retail
Studio Stores

Studio Stores:

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.

 Retail : Media : E-commerce
Four ways retail is becoming a phygital playground

Four ways retail is becoming a phygital playground:

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and...

 Retail : Phygital : Fashion
Squadded recreates the mall effect online

Squadded recreates the mall effect online:

Elysa Kahn, co-founder of Squadded, highlights the potential for the new social e-commerce solution and the difference between shopping...

 Retail : Fashion : E-commerce
Makers Market

Makers Market:

As craft culture and the hobby renaissance build momentum, retail opportunities abound for a wave of consumer businesses founded by makers.

DIY : Retail : Craft
Flagship Fulfilment

Flagship Fulfilment:

As consumers continue to value speed, retail brands are doubling down on the ways supply chains, logistics and fulfilment can enhance...

 Retail : Technology : Logistics
Digital Architects

Digital Architects:

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.

 Tribes : Consumers : Communities
Feedback Frontiers

Feedback Frontiers:

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable...

 Retail : E-commerce : Digital
Webinar: Covid-19 Future Planning

Webinar: Covid-19 Future Planning:

A 30-minute webinar examining the pandemic’s impact across key sectors, and the steps to future-proof strategies for your organisation...

 Society : Covid-19 : Retail
Covid-19 Contingency Planning

Covid-19 Contingency Planning:

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your...

 Covid-19 : Society : Health
Discovery Grocers

Discovery Grocers:

Online grocers are putting personalisation at the heart of their offering, from curated shopping baskets to SMS advisers.

 Retail : Food : Technology
Eco-ambitious Retail

Eco-ambitious Retail:

Brands are self-imposing sustainability goals on their businesses that – while initially financially impactful – validate them as...

 Retail : Sustainability : Brand 2020
Consumer Surveillance Market

Consumer Surveillance Market:

Originally created as a means for retailers to generate targeted ads, consumer surveillance has evolved into a lucrative eco-system to...

 Retail : Data : Surveillance
How circular retail could create new cashless economies

How circular retail could create new cashless economies:

Fashion futurist and professor Karinna Nobbs proposes that digital retail experiences can be exchanged for unwanted physical products.

 Retail : Sustainability : Circular Economy
SMS is changing the face of customer service

SMS is changing the face of customer service:

Brands and retailers are using SMS to offer their expertise as a personal service rather than to simply encourage customers to buy more...

 Retail : Customer Service : Technology
Experiential luxury malls

Experiential luxury malls:

Shedding their teen hangout reputation, retail centres are being given an experiential upgrade as operators set their sights on affluent...

 Luxury : Retail : Architecture
Piercing Pioneers

Piercing Pioneers:

Brands are modernising the coming-of-age ritual of piercing for a new generation of teenagers who are keen to experiment with their...

 Retail : Youth : DTC
DTC Directories

DTC Directories:

A crop of third-party platforms are offering new ways to filter through the growing number of digital and direct-to-consumer brands.

 Retail : DTC : Shopping
Generation Z Stores

Generation Z Stores:

A youth boom is set to shake up bricks-and-mortar shopping, so retailers must adapt their strategies to meet the unique preferences of...

 Retail : ​Generation Z : Shopping
Diving into Lush’s phygital experiments

Diving into Lush’s phygital experiments:

Charlotte Nisbet talks about the brand’s phygital retail experiments, from packaging-free stores and recyclable shop fit-outs to machine...

 Retail : Beauty : Technology
Accessible Retail Market

Accessible Retail Market:

Retailers are investing in the accessibility of their physical and digital channels to support the needs of disabled and neurodiverse...

 Retail : Inclusivity : Implicit Inclusivity
Exploring future scenarios powered by 5G

Exploring future scenarios powered by 5G:

As we enter a new decade, LS:N Global speculates about the impact and transformative use cases of 5G across sectors including retail,...

 Technology : 5G : Far Futures
Obsess is upending the e-commerce interface

Obsess is upending the e-commerce interface:

Neha Singh, founder and CEO of experiential e-commerce platform Obsess, on the power of discovery to shape the future of retail.

Retail : Youth : Technology
Circular store design

Circular store design:

Consumers’ increasing interest in sustainable living is reflected in new retail destinations, where materials, design details and...

 Retail : Sustainability : Design
Vegan Home Market

Vegan Home Market:

Consumers are turning to animal-free homewares and services to ensure every aspect of their plant-based lifestyles are aligned with...

 Retail : Sustainability : Vegan
The frictionless future of grocery retail

The frictionless future of grocery retail:

In the wake of Amazon Go, grocery retailers are exploring how in-store technology can streamline the purchasing process.

 Retail : Supermarkets : Technology
The anti-choice homeware movement

The anti-choice homeware movement:

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.

Retail : Sustainability : Homeware
Home Cleaning Market

Home Cleaning Market:

With the rise of glossy domestic influencers and design-led, eco-friendly start-ups, the mindful act of cleaning has never been more...

 Cleaning : Health : Wellness
Secondary Waste Retail

Secondary Waste Retail:

New retail systems are professionalising the waste sector, transforming it into a consumer-facing currency and future new economy.

 Retail : Fashion : Sustainability
Mirrored Realms

Mirrored Realms:

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside...

 Programmable Realities : Immaterial Fashion : Virtual
Re-usable Packaging Market

Re-usable Packaging Market:

Growing concern about the environmental impact of plastic packaging is driving innovations in re-usable and refill concepts among...

 Retail : Packaging : Sustainability
Are deep fakes the future of personalised advertising?

Are deep fakes the future of personalised advertising?:

AI is enabling a new form of hyper-personal influencer marketing. MSc Strategic Fashion Management graduates Helen Wang and Joanna...

 Advertising : Retail : AI
Peer Platforms

Peer Platforms:

A trust deficit between shoppers and brands is driving the rise of community-led platforms where purchasing tips and style advice are...

 Retail : E-commerce : Peer To Peer
Streamlining phygital retail

Streamlining phygital retail:

Brian Bolke, founder of The Conservatory, on this tech-enabled store’s strategy to assimilate the changing retail landscape.

Retail : Luxury : Digital
Eco-logistics

Eco-logistics:

In a bid to reduce the growing environmental impact of e-commerce, retailers are rethinking their logistics and developing new...

 Packaging : Sustainability : Retail
How mobility is transforming last-mile delivery

How mobility is transforming last-mile delivery:

Autonomous driving technology promises to have a transformative impact on how we receive our purchases.

Retail : Delivery : Automotive
Community Commerce

Community Commerce:

A new wave of decentralised retail concepts are transforming e-commerce as consumers look for alternative ways to access and exchange...

 Retail : Media : Entertainment
China E-commerce Market

China E-commerce Market:

With retail sales set to surpass those in the US in 2019, China is now the largest e-commerce market in the world and is at the...

 Retail : China : E-commerce
African E-commerce Market

African E-commerce Market:

Increased internet access and a booming youth population are driving the continent’s unique and burgeoning online retail market,...

 E-Commerce : Africa : Retail
Is retailtainment the future of e-commerce?

Is retailtainment the future of e-commerce?:

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the...

 Retail : E-commerce : Media
Prescription Supermarkets

Prescription Supermarkets:

Grocery retailers are assuming a new role as dietary advisers, educating consumers and providing personalised health and nutrition...

 Retail : Healthcare : Nutrition
Physical retail is the key to conscious consumption

Physical retail is the key to conscious consumption:

Slow retail expert Rebekah Matheny on how physical stores need to nurture consumer relationships to create a socially sustainable retail...

 Retail . : Sustainability : Retail
Virtual sonic worlds are the next branded experiences

Virtual sonic worlds are the next branded experiences:

The Spatial Sound Institute is a research centre created by technology platform and artistic collective 4DSOUND. John Connell,...

 Media : Digital : Retail
Are head office staff the new retail influencers?

Are head office staff the new retail influencers?:

To help build consumer trust and product authenticity, brands are starting to focus more on insider advocates than external influencers.

 Retail : Fashion : Social Media
How Coal Drops Yard captures a sense of place

How Coal Drops Yard captures a sense of place:

Chris Chapman, head of art at Droga5 London, on creating the visual identity for Coal Drops Yard, a new retail concept in London’s...

 Retail : Placemaking : Branding
How the world’s largest online shopping mall is shaping our lives

How the world’s largest online shopping mall is shaping our lives:

At Dutch Design Week 2018, designers from Design Academy Eindhoven hosted Geo-Design, an exhibition that examined the growth of Chinese...

 Retail : E-commerce : Dutch Design Week
The studios making virtual retail a reality

The studios making virtual retail a reality:

As mixed-reality commerce gathers pace, a growing community of creative digital studios are facilitating the transition from the...

 Retail : VR : Digital Culture
Department Store Disruptors

Department Store Disruptors:

As stores with outdated value propositions continue to decline, new multi-brand retail formats are emerging that bridge the gap between...

 Retail : E-commerce : Digital
Why flagship stores are the arcades of the future

Why flagship stores are the arcades of the future:

Gaming is creating a new breed of bold retail spaces that transcend language barriers, says Gilles Boissele, creative partner at UNIT9.

 Retail : Fashion : Youth
Furniture as a Service

Furniture as a Service:

With consumers less willing and less able to establish permanent homes, furniture brands are having to develop products and services...

 Retail : Furniture : Hospitality
Rob Wood on why music is essential to brand experiences

Rob Wood on why music is essential to brand experiences:

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and...

 Retail : Leisure : Hospitality
Shoppable Social

Shoppable Social:

Social commerce continues to grow as new technologies and in-platform features transform the way consumers buy and interact with products.

Retail : Socia Media : Digital
Inspiration per square foot

Inspiration per square foot:

The success of bricks-and-mortar retail is no longer determined by sales per square foot but the benefits of creating inspirational...

 Storefront Salvation : Retail
Subconscious Commerce

Subconscious Commerce:

With Internet of Things technology creating newly immersive brand touchpoints and data analytics allowing businesses to anticipate every...

 Retail : Automation : Technology
How malls can survive into the future

How malls can survive into the future:

The malls of the future will cater for specific audiences, appeal to a wide spectrum of ages and join the dots between e-commerce and...

 Retail : Placemaking : Mall
Convenience Stores 2.0

Convenience Stores 2.0:

Corner stores are moving away from sugary snacks to offer fresh, organic and vegan alternatives, accessible to all 24/7.

 Convenience : Retail : Vegan
Data ID Stores

Data ID Stores:

Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer data profiles.

 Retail : Fashion : Food And Drink
Is there such a thing as a brandless brand?

Is there such a thing as a brandless brand?:

While there are clear imperatives for debranding, businesses still need to think of it as a design exercise.

Branding : Packaging : Retail
Why peer-to-peer lending is the future of interiors

Why peer-to-peer lending is the future of interiors:

Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.

Hospitality : Retail : Furniture
Are digital payments luring us into debt?

Are digital payments luring us into debt?:

Retailers are increasingly offering point-of-sale loans to pay for non-essential goods.

 Retail : Finance : Apparel
Office Stores

Office Stores:

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working
Why retailers and marketers need to take VR seriously

Why retailers and marketers need to take VR seriously:

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative...

 Retail : Technology : VR
Responsive Wayfinding

Responsive Wayfinding:

Retailers are harnessing digital tools to bring the speed and convenience of navigating an online store to the physical...

 Storefront Salvation : Retail : Placemaking
How can supermarkets cut down on plastic waste?

How can supermarkets cut down on plastic waste?:

The strategies food and drink retailers can use to reduce their reliance on the material.

 Retail : Food And Drink : Packaging
Accessible Premium

Accessible Premium:

From taking the idea of the dollar store online to the rejection of big brands, retailers are exploring how they can democratise...

 Retail : Digital : The American Middle
Storefront Salvation

Storefront Salvation:

Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and digital technology, retailers...

 Retail : E-commerce : Digital
How the retail landscape will change in 2019

How the retail landscape will change in 2019:

With The Future Laboratory hosting its Retail Futures Forum on 3 May, we preview some of the key themes to be unveiled.

 Retail : Technology : E-commerce
Bundled Buys

Bundled Buys:

From helping consumers navigate a seasonless fashion model to combating the resale market, luxury fashion brands are exploring the...

 Luxury : Apparel : Retail
Micro-retail

Micro-retail:

With convenience a key priority for consumers, brands are exploring the potential of dynamic selling spaces in non-traditional...

 Retail : Digital : Technology
Voice Retail Market

Voice Retail Market:

As voice-enabled devices continue to enter our homes, and consumers become increasingly comfortable with the idea of talking to...

 Retail : Technology : Digital
Loyalty Market

Loyalty Market:

As consumers become less loyal, brands are looking to personalisation, cryptocurrencies and mobile-based initiatives in an effort to...

 Retail : Digital : Technology
Should we start taking QR codes seriously?

Should we start taking QR codes seriously?:

Once consigned to internet history, the iconic squares are finally ready for their revival.

 Packaging : Retail : Advertising
Pricing Strategies: Part 1

Pricing Strategies: Part 1:

From price point activism to discounts based on demand, companies are embracing a more dynamic approach to pricing as a means of...

 Retail : Wellness : Drink
Click and Connect

Click and Connect:

With 40% of global shoppers now preferring to purchase clothing and footwear online, brands are exploring new ways to push the buying...

 Retail : Apparel : Fashion
Pricing Strategies: Part 2

Pricing Strategies: Part 2:

Through a combination of data-collection and changing consumer demand, artificial intelligence is bringing new value to the idea of...

 Retail : Fashion : Food
Live-stream Market

Live-stream Market:

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative...

 Retail : Digital : Technology
How to future-proof the physical store

How to future-proof the physical store:

Natalie Berg, retail analyst and founder of NBK Retail, on why stores should be seen as assets rather than liabilities.

Retail : E-commerce : Phygital
Digital Store Fronts

Digital Store Fronts:

The future of online shopping is being shaped by visual-first digital experiences.

 Retail : Youth : Digital
Grocery AI-sles

Grocery AI-sles:

With 44% of jobs in the UK retail sector expected to be at risk of automation by the early 2030s, according to PwC, grocery brands are...

 Retail : Digital : Technology
Augmented Retail

Augmented Retail:

As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are...

 Retail : Digital : Fashion
Liyia Wu on the Chinese live-stream retail revolution

Liyia Wu on the Chinese live-stream retail revolution:

The ShopShops founder discusses how her platform offers a revelatory shopping experience that cannot be replicated by e-commerce.

 Retail : Digital : Media
Ryan Elder on the power of distance in sensory marketing

Ryan Elder on the power of distance in sensory marketing:

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact...

 Retail : Advertising : Marketing
Chinese Duty-free Retail Market

Chinese Duty-free Retail Market:

Chinese tourists’ passion for duty-free shopping is making Asia-Pacific the engine of growth for the travel-retail sector.

Retail : Travel : Luxury
The future of airport retail is hyper-personalisation

The future of airport retail is hyper-personalisation:

With vast amounts of passenger data tied up in boarding passes, let’s use it to transform the airport retail experience, says Lee...

 Airport Retail : Duty Free : Customer Data

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Retail : Media And Entertainment : Fashion
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Amazon augments the luxury e-comm experience

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Luxury : Retail : Fashion
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Retail : Youth : Sustainability
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Voice vouchers speak to a new retail direction

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Retail : Technology : Vouchers
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Levi’s and Lego tap into DIY fashion

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Fashion : Retail : Lego
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Fashion : Technology : Retail
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Beauty : Retail : Luxury
A community-curated resale platform from COS News

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Fashion : Retail : Sustainability
The Commons mall prioritises urban wellness News

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The Commons’ latest location is a new hyper-local lifestyle hub that invites city dwellers to decelerate.

Architecture : Health & Wellness : Retail
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Retail : Luxury : Youth
Ikea’s phygital window display features a CGI influencer News

Ikea’s phygital window display features a CGI influencer

Virtual influencer Imma stars in Ikea’s new phygital Happiness at Home store window display.

Ar : Influencer : Furniture
Whole Foods opens first ghost supermarket News

Whole Foods opens first ghost supermarket

The retailer’s new facility, open at the Industry City campus, will fulfil grocery delivery orders in Brooklyn.

Online Shopping : Retail : Ecommerce
Stat: British shoppers opt for subscriptions amid Covid-19 News

Stat: British shoppers opt for subscriptions amid Covid-19

Research from Barclaycard Payments has shown that British shoppers are embracing subscription services amid Covid-19.

Retail : Subscription : Lockdown
Samsung’s waste initiative thinks outside the box News

Samsung’s waste initiative thinks outside the box

Dezeen and Samsung are tackling cardboard waste in the Out of the Box design competition.

Retail : Design : Packaging
ASOS targets TikTokers with AR challenge News

ASOS targets TikTokers with AR challenge

The retailer is teaming up with TikTok on a three-week takeover encouraging users to take part in a branded challenge.

Fashion : Retail : TikTok
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