Zipcar Zipcar
IMS Health Allergy Alert app with Ford IMS Health Allergy Alert app with Ford
Mini Roadster Mini Roadster
Mini Roadster Mini Roadster

Fifth gear: If LS:N Global made a car

25 : 12 : 2012 Nissan : Medicar : Inpatients

London – Driving a car designed by LS:N Global would be convenient, friction-free, and useful even for those who live in urban centres.

Spending too much time in the car is not just bad for the environment, but for your health too. LS:N Global’s model would keep Inpatients in mind, and its interior would be fitted to a Medicar system as standard. The LS:N Global model would be built for comfort too, and would use Nissan’s Premium-feel technologies to give a human touch to the seats and dashboard.

As Lauren Anderson, innovation director of the Collaborative Lab, told LS:N Global in the spring: ‘Our society is progressing , placing importance on access rather than ownership.’ With this in mind, you wouldn’t own an LS:N Global car, it would come as part of a service, available to use whenever you need. This would reduce the number of cars parked and taking up space in our cities. For more on this sharing ethos, read our market feature on Collaborative Consumption. 

Now for another shock: our vehicle may not even qualify as a car. In cities where cars are no longer suitable for their environment, LS:N Global would abandon the outdated four-wheel model and create a gyroscope-stabilised electric two-wheel vehicle. For a working example of this, read our Seed story about the C-1 by Lit Motors. 

Not only would you be able to weave through the car-driving laggards, you would also be able to plan the most efficient route. And in-car connectivity would be fitted as standard in LS:N Global’s model. 

If LS:N Global made… 2012 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year, and those that are most relevant for consumers in 2013.

Discover More Daily Signals
How WMH&I is uniting land and people through design

Daily Signals

How WMH&I is uniting land and people through design

Environmental charity Natural Habitat has unveiled a new identity by WMH&I, designed to reconnect communities with land through emotionally res...
Sustainability : Design : Branding
Foresight Friday: Savannah Scott, creative director

Daily Signals

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Sav...
Foresight Friday : SXSW : Creativity
Stat: Gen Z turns to social for food inspiration as video dominates media habits

Daily Signals

Stat: Gen Z turns to social for food inspiration as video dominates media habits

Gen Z’s media habits are evolving rapidly, with video platforms and social feeds reshaping how young audiences consume content – and what influence...
Drinks : Social Media : Inspiration
SXSW 2026: How can brands move on the pulse of culture? 

Daily Signals

SXSW 2026: How can brands move on the pulse of culture? 

On day three of SXSW 2026, the conversation turned to one of the biggest buzzwords in modern marketing: community.
Global Events : SXSW : Marketing
The China Playbook: What brands get right and wrong about Chinese New Year campaigns

Daily Signals

The China Playbook: What brands get right and wrong about Chinese New Year campaigns

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...
Hot Pot : The China Playbook : Chinese New Year
Stat: How everyday rituals are becoming markers of status

Daily Signals

Stat: How everyday rituals are becoming markers of status

According to a recent report by global fashion and media brand Highsnobiety, status is becoming embedded in everyday rituals, enviro...
Groceries : Identity : Beauty
SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

Daily Signals

SXSW 2026: Why boring brands are borrowing from entertainment to break the internet

On day two of SXSW 2026 speakers challenged a long-held assumption in marketing: that so-called ‘boring’ categories must produce dull advertising.
Global Events : SXSW : Advertising & Branding
Why WhatsApp is launching pre-teen accounts

Daily Signals

Why WhatsApp is launching pre-teen accounts

Instant messaging service WhatsApp is expanding its user base by introducing pre-teen accounts, lowering access to include users aged under 13 for ...
Social Media : Parental Control : Online Safety
Stat: How to appeal to each generation through visual design

Daily Signals

Stat: How to appeal to each generation through visual design

New research from Adobe reveals a widening generational divide in how UK consumers perceive design, with younger audiences placing significantly gr...
Design : Branding : Marketing
Creators, community and culture take centre stage at SXSW Austin 2026

Daily Signals

Creators, community and culture take centre stage at SXSW Austin 2026

A central question echoed across discussions on the first day of SXSW 2026: how can brands tap into culture in a way that feels genuinely relevant?
Global Events : SXSW : Marketing
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN