Pretty penny: Inserting colour into men's loafers

Property developer Ben Hertz originally created the company to sell brightly coloured laces for shoes and boots, inspired by a pair of bold red laces that he picked up in Rome.

Pennies presented a greater packaging challenge than laces, so Hertz looked to Italy once more for inspiration. ‘The matchbook that the penny packaging was based on was found at a favourite Rome restaurant,’ he told Cool Hunting.

Slipping pennies into the diamond cut-outs in classic American loafers was common in the 50s, but it has rarely seemed like a good idea since. Benjo’s pennies, however, may add just the right touch of revivalist flair to conservative business wardrobes.

This is a great example of Revivalism in men’s accessories, and is sure to be a hit with The Turtleneck Club tribe.