London – Offering pared-down design ready for the No-Frills Affluent consumer, Industrial Facility has launched its Retail Facility website, which sells a collection of the design studio’s best products, old and new. The household products – including clocks, dishes and cutlery – are available for the first time in one place, and each has a price tag removed from that of the excessive design pieces that grew in popularity over the past few years.
The website aims to reflect the ideas of the studio’s designers, Sam Hecht and Kim Colin, and their dedication to producing everyday design that is durable and will stand the test of time. This simple, no-nonsense approach to premium design is crucial in gaining the attention of our No-Frills Affluents, who continue to embrace noteworthy design while keeping to a budget and making only carefully considered purchases.