The Future Laboratory

No-Frills Affluents

29 : 03 : 2009 No Frills : Austerity : Value

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by value and simplicity – a need that has seen brands such as upscale grocery retailer Waitrose target them with its no-nonsense ‘Essentials’ range.

No-Frills Affluents

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