Teen and Tech talk: An evening with six appeal

Teen and Tech talk: An evening with six appeal

Teen and Tech talk: An evening with six appeal

#3638 / 0

London – LS:N Global’s second Teens and Tech network evening welcomed guests from brands such as Links of London, Hasbro, Sony, Samsung and HSBC. Six key speakers from the teen and tech sectors shared their insights with guests in a series of roundtable discussions throughout The Future Laboratory’s Elder Street headquarters.

Remi Paringaux, co-founder of MeriMedia, spoke about his work as art director of POST magazine, the world’s first independent iPad magazine. ‘We’re trying to show products in the way no print magazine could, emphasising the difference between print and digital,’ he explained. For more, read LS:N Global’s coverage of POST magazine.

Mark Swift, creative director at digital creative agency The Cloud and Compass, discussed the importance of ‘making stuff live, making stuff social and making stuff location-based’, and outlined the agency’s work on projects such as Augmented Ibiza and Guinness’ Arthur’s Day.

Ben Geliher, lead producer on Moshi Monsters, talked about how the children’s social network connects the digital and physical worlds, and how the brand is changing the traditional model for children’s entertainment. Read our Innovate on Moshi Monsters for more details.

Terence Teh and Alistair Allan, editorial project manager and digital director of Satellite Voices, discussed how the youth network is highlighting exciting and original trends in smaller cities around the globe. ‘Trends are starting from everywhere now, it’s not just about Paris or New York,’ said Allan. ‘There are lots of cool things going on in smaller cities, the youth move around a lot now.’ For more, read LS:N Global’s previous coverage of Satellite Voices.

Marcus King, associate director at design consultancy Dalziel and Pow gave a short presentation on teen fashion retail, focusing on the importance of creating new experiences for consumers. ‘Topshop has introduced a personal shopper facility,’ he said. ‘It’s bringing a completely different experience to shoppers. And they love it – they probably appreciate it more than the customers at Harrods.’

Hayley Allman, head of digital marketing for online retailer notonthehighstreet.com discussed her concept of ‘chewy brands’ and how to prevent Generation D consumers skittering between your website and those of your rivals.

LS:N Global’s next network evening, on 26 May, will focus on New Gents.

Discover More News
Stat: US consumers slow down on EV adoption

News

Stat: US consumers slow down on EV adoption

 AAA’s latest survey finds that only 16% of US drivers are likely to make an EV their next car – the lowest figure since 2019.
Stat : Statistic : Electric Vehicles
Rimowa and Vitra unite for aluminium storage collection

News

Rimowa and Vitra unite for aluminium storage collection

German luggage brand Rimowa and Swiss design house Vitra have launched a collaborative collection of anodised aluminium objects, including a wheele...
Rimowa : Vitra : Luggage
Tesco taps into 90s nostalgia with Clubcard-themed nightclub

News

Tesco taps into 90s nostalgia with Clubcard-themed nightclub

Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.
Tesco : Tesco Clubcard : Tesco Nightclub
Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

News

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into ...
Global Events : Pop Culture & Media : Cannes Lions 2025
Foresight Friday: Seyi Oduwole, foresight analyst

News

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Ice Cream : Ice-cream
Stat: Consumers shift loyalty to brands that absorb tariff costs

News

Stat: Consumers shift loyalty to brands that absorb tariff costs

As new tariffs drive up import costs, a wave of price sensitivity is forcing retail leaders to rethink their strategies. 
Stat : Statistic : US Economy
 Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

News

Cannes Lions 2025: Elf Beauty’s recipe for co-creation and Unilever wants to make marketing sassy

Day three of Cannes Lions 2025 featured panels on everything from Chinese social media to late-night tv and YouTube’s 20th anniversary.
Global Events : Pop Culture & Media : Beauty
Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

News

Heineken 0.0 partners with F1 The Movie to champion moderation in the fast lane

Heineken 0.0 has been named an official partner of F1 The Movie, a collaboration with Apple Original Films and Warner Bros.
Heineken : Food And Drink : F1
Stat: Gen Z turn to social media before search engines

News

Stat: Gen Z turn to social media before search engines

Social media platforms are fast becoming the primary gateway to online discovery for younger consumers, according to Sprout Social’s latest Q2 2025...
Stat : Statistic : Social Media
Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

News

Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

On day two of the festival, Serena Williams was announced as Reckitt’s first entrepreneur-in-residence.
Global Events : Technology : Pop Culture & Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN