Sponsored by watch manufacturer Swatch, the website aims to establish a creative community. It includes content about fashion, music, art, film, photography and the culture scene in seven selected cities, including Paris, Moscow, Rome and Shanghai.
At present the site features an article about Sig, a Shanghai-based electronic music producer, and a local spotlight on the experimental fashion stylist Natasha Sych in Moscow.
LS:N Global increasingly reports on digital magazines. For another example read the Seed about Google’s Think Quarterly.